Maison Margiela Men's Pop-up at Neiman Marcus Atlanta

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Everyone loves a good Pop-up and this one is a great one right here in Atlanta. A selection of Maison Margiela Men’s RTW and accessories, along with the newest sneaker collaboration from Margiela x Reebok, will be available for purchase at the brand’s pop-up at Neiman Marcus Atlanta from February 26 – March 18. You don’t want to miss this and what’s even sweeter is that you can step into the weekend with these kicks… read on!

On February 26, 2021 Maison Margiela and Reebok release the Classic Leather Tabi in white and black as part of their ongoing collaboration. Drawing on codes evolved by creative director John Galliano, the sneaker expresses the characteristics of the French fashion house through one of the sportswear brand’s most recognizable designs.

The new style of the collaboration – which debuted in early 2020 ¬– represents the most distilled take on the codes of Maison Margiela and Reebok to date. Unifying innovation with heritage, fashion meets functionality in a contemporary design with a timeless appeal.

The Classic Leather Tabi splices two icons into one. Maison Margiela created the Tabi in 1988. With its recognizable split-toe construction – and the signature footprint it creates – it represents the deconstructive design philosophy key to the house.

A formidable running shoe, the Classic Leather from 1983 has become a staple in the casual wardrobe and remains one of Reebok’s most respected and recognizable shoes. For the collaboration, the Classic Leather was entirely rebuilt to accommodate the Tabi split-toe. The style is created in nappa leather with an EVA sole. It is made available in white & black.

A tabi toe sock is offered to complement both shoes. Maison Margiela x Reebok Classic Leather Tabi sneakers will be available from February 26th in select Maison Margiela stores and on maisonmargiela.com and reebok.com.

FASHIONADO

PUMA® PARTNERS WITH SELENA GOMEZ

Global sports brand PUMA announced a long-term partnership with singer, actress, and producer Selena Gomez who will work with the brand to design product and create marketing campaigns. Selena will start working with PUMA immediately and will first appear in the brand’s newest campaign for the Phenom, an upcoming women’s footwear drop.

“Being part of the PUMA family is very exciting for me,” said Selena Gomez. “PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”

Selena and PUMA are a great match, not only because she fits with PUMA’s brand values, but also because of her powerful influence over young women, her integrity, hustle, and drive to succeed. Her work with the brand will be more than simply appearing in a campaign, she will be an active voice for the brand’s consumers. In addition, this partnership includes PUMA and Selena working with and supporting causes close to her heart.

“Selena is authentic, creative, talented, and fearlessly real. She is everything that today’s female consumer is looking for in a role model,” said Adam Petrick, Global Director for Brand and Marketing for PUMA. "In recent days, she has demonstrated just how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us. Selena is a perfect partner for PUMA because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what PUMA is all about. She will not only represent our brand, but she will help to define and enhance our women’s business.”

Selena Gomez for Puma

Photo: Courtesy of Guy Aroch

Selena Gomez

Puma

Selena Gomez

Puma

The brand’s women’s business has been reinvigorated in recent years and they are expecting continued growth in this area.

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CLASS IS NOW IN SESSION: THE AW2017 FENTY PUMA BY RIHANNA CELEBRATED WITH TOP HONORS IN PARIS

On March 6, in front of the global fashion community, FENTY Creative Director Rihanna and global sports brand PUMA presented the third installment of the beloved FENTY PUMA by RIHANNA collection. For the rebellious and daring, this season takes inspiration from the halls of FENTY University, paying homage to the kids gone rogue, who hit honor roll and serve detention in style.

Amongst the bookshelves of Bibliothèque Nationale de France, Rihanna and PUMA brought to life the collection muses: Classic American social circles and cliques – Nerds, Jocks, Skaters, Preppies, Goth kids and of course, Bad Gals. Models charged on top of library tables and overlooked from the balconies. The collection spoke to the FENTYxPUMA signature oversized look and featured unexpected, sexy styles with gender bending pieces and over-the-top school frocks. With inspiration stolen from school gymnasiums and chic locker room attire, the Autumn/Winter season includes coach’s jackets, soccer jerseys-turned dresses, uniform style skirts, velour and poly track suits, bodysuits, cropped and oversized polo shirts, baseball tees and much more. With bespoke collegiate and high school style graphics, the FENTY Class of 2017 was in high session.

“When I was in school, it was always my dream to be able to dress up in whatever I wanted,” said FENTY Creative Director, Rihanna.  “But in Barbados it was mandatory to wear a school uniform, so I had so much fun this season creating these "Back to School" inspired looks, and I'm honored to present the collection in such a majestic national monument.”

The collection took the crowd back to the halls of their respective high school and colleges. Chunky hand-knit sweaters were showcased in plaids, chenille PUMA Cats and varsity F’s adorned rib knit sweaters and dresses. Outerwear in all shapes and sizes ruled this season with a wide selection of FENTYxPUMA coats in faux shearling, faux furs, ultra-suede and technical nylon. Rihanna once again reinterpreted the traditional hard lines of sport by breathing new life into uniforms, track suits, tops and bottoms with technical sport fabric and fashion touches. Sexy school girl skirts and cheerleader style fashion corsets brought the audience to full attention. Detention hall never looked so good. 

Signature branding details were featured throughout such as Rihanna’s lucky number 13, her birth year 1988, the FENTYxPUMA piercing zipper and FENTY PUMA branded buttons and trims. Unique patches, hardware and sporty taping gelled the collection’s sport theme even further.

New evolutions of the infamous PUMA Creeper were reimagined with stacked soles and ankle straps. New heels, translucent wedges, wellies, high knit styles and over-the-knee boots never failed to impress the student body. Oversized teddy bear bags, puffer-inspired hats and accessories, vanity cases and envelope bags were adorned on the arms of this season’s models, who were also styled with a selection of warm and stylish trappers, caps, balaclavas, hoods, beanies, durags and ivy league style scarves. Collegiate chokers kept models in check using silk tie and varsity jacket style collars.

The footwear, apparel and accessories collection presented in Paris will launch at retail stores worldwide in Autumn 2017.  

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FILA and Urban Outfitters Launch Sailing-Inspired Women’s Capsule Collection

FILA and Urban Outfitters are excited to launch an exclusive FILA + UO collaboration. The women's capsule collection takes sartorial cues from sailing and the sea, offering a playful nod to FILA’s roots in water sports.

The current FILA + UO styles continue to fuse classic FILA silhouettes with a completely modern aesthetic. The collection’s crisp whites are contrasted with bright, vivid shades - including bold blue hues that create an ocean-inspired color palette, and orange and yellow accents. To borrow from nautical style influences, a contemporary stripe motif decorates pieces throughout the line, and features asymmetrical blocks of color. The fashions are branded with FILA's iconic logo, whether embroidered or emblazoned across each item.

The new FILA + UO range retails from $35 to $150. The eight-piece women's assortment consists of a crewneck sweatshirt in two colorways, a cropped henley, a tank top, a casual tank dress, and two short styles. The yellow sailing jacket and bright blue overalls anchor the collection. Additionally, a selection of FILA + UO bodywear will be offered this season. 

 The FILA + UO sailing inspired collection is exclusive to Urban Outfitters and is available online at UrbanOutfitters.com and in-store beginning on March 5.

The line will also be featured in a new ad campaign shot by Daniel Shea. The editorial campaign is inspired by 80’s swimsuit and fashion ads, giving the collection playful beach vibes. The campaign will live across all social and web platforms and will appear on billboards within top markets, including a month long takeover of the famed Walgreens building in Times Square, the location of the New Years Eve ball drop.

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Porsche Design Sport by adidas Spring/Summer 2017 Campaign with Xabi Alonso

Porsche Design Sport by adidas unveils its Spring/Summer 2017 campaign and collection with ambassador and world-renowned footballer Xabi Alonso

Porsche Design Sport by adidas and Xabi Alonso unveil their latest campaign to support the new Spring/Summer 2017 collection of engineered luxury sportswear.

The campaign provides a rare glimpse into a more intimate side of Xabi as he invites the cameras into his inner sanctum and home life with his actress wife, Nagore Aranburu, at his side throughout.

To support the collection’s seasonal theme of Urban Commuting, the campaign follows Xabi through a typical day, from driving to training, running with his wife, cycling leisurely to see friends, relaxing at home and finally, to stepping out to dinner at the end of the day. Throughout each context, the Porsche Design Sport by adidas collection provides stylish, functional and innovative solutions to a range of weather conditions and activities and showcases the versatility of each piece.

The premium, performance-focused collection features the highest quality materials to provide everything Xabi Alonso requires for his daily routine. Designed for the urban man and his many activities, the range of products features advanced technical details that are elegantly integrated to protect the wearer against any element, may it be darkness or light, rain or sun, cold or warmth.

In the campaign Xabi Alonso can be seen sporting many stand-out products which ensure he is comfortable, protected from the weather and stylish. Whilst driving, he wears the PADDED JACKET, a minimalist outer filled with premium PrimaLoft® Gold insulation for superior protection against the cold. While running with his wife, he chooses the tailored, lightweight REFLECTIVE JACKET which features the season’s all-over hexagonal print – a design that becomes visible when illuminated to ensure safety and practicality in darkness. Xabi Alonso also wears the specifically engineered-for-running SEVEN-EIGHTH TIGHTS which have strategic reflective details and the ENDURANCE LEATHER 2.0 training shoe - a highlight piece crafted in luxurious leather and which pairs sleek design, BOOST™ technology and comfort enhancing innovations.

Whilst on his bike, he pairs the innovative REFLECTIVE MIX JACKET with the EC RUNNING trainer. The jacket is a smart solution for commuting as it delivers warmth or cools depending on the conditions thanks to two premium technologies. The PrimaLoft® Down Blend Gold is a blend of goose down and synthetic fibres which insulates the upper body even when wet while the THERMOCOOL™ technology delivers warmth, temperature regulation and moisture management to the neck, back and arms. The trainers are highly versatile and are perfect for the gym and fashionable enough to wear for leisure. Made with an abrasion-resistant Tubular rubber outsole and comfort enhancing EVA midsole, the striking shoe features the season’s distinctive hexagon graphic for an added injection of style.

At home and during leisure time he wears the relaxed yet sophisticated CREW SWEAT TOP and the adaptable TRAVEL TOURER shoes which feature BOOSTTM for performance and come in a lightweight, breathable mesh upper and alongside an air-channeled midsole gives the wearer 360-degree ventilation for increased comfort.

‘I love the offering for Spring/Summer 2017 because I can wear many of the products every day, for any activity or event or when travelling. If I’m going to training or the gym I’ll choose the reflective and padded jackets and when I go to family events, there are many elegant and sophisticated choices. With Porsche Design Sport by adidas I never have to worry, I know I’ll always look good and be able to do the things I need to do.’ Xabi explained when discussing the collection.

For further information, please visit adidas.com/porschedesignsport and porsche-design.com or youtube.com/porschedesignsport.

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