Balmain Unveils Fall Winter 2018 Video Campaign with Milla Jovovich

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Milla Jovovich stars in Balmain's FW 2018 campaign and Olivier Rousteing shares his feelings about it and the backstory:

Like every French kid growing up in the nineties, I was obsessed with The Fifth Element. So, obviously, there’s no need to tell me that Milla Jovovich is an incredible actor and a stunningly beautiful woman. I’ve long admired her strength, style and talents and I’ve often dreamed of finding a way to work with Milla on a Balmain project. That’s why I was beyond excited when she agreed to sign on for our Fall-Winter campaign. I couldn’t wait to see the first images from the London shoot. I knew enough to expect great things—but, honestly, I wasn’t expecting to be so blown away, so quickly. From the moment I saw the raw footage, I knew that we had already captured exactly what we needed.

As Leeloo says in The Fifth Element, “boooooooom ba da booom.” Done. We had it. No need for complicated edits or even a soundtrack. I knew, as soon as I saw it, that all we needed to do was keep it simple and retain the focus on what Milla was doing in that incredible space. The strong, minimal style may be new for Balmain, but it perfectly compliments next fall’s styles. An Le’s pictures captured the same stark beauty that Jake caught on the video. I’m sure there’ll be more to come, but for now, I think we’ve got it. ~ Olivier Rousteing

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PORTS 1961 UNVEILS SPRING/SUMMER 2017 MENSWEAR CAMPAIGN

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Ports 1961 is pleased to announce the release of the Spring/Summer 2017 menswear advertising campaign. Photographed by Menswear Creative Director of Ports 1961, Milan Vukmirovic, the campaign features Matthew Noszka. Ports 1961 is a luxury ready-to-wear brand that creates modern, edgy looks for men and women.

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FILA and Urban Outfitters Launch Sailing-Inspired Women’s Capsule Collection

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FILA and Urban Outfitters are excited to launch an exclusive FILA + UO collaboration. The women's capsule collection takes sartorial cues from sailing and the sea, offering a playful nod to FILA’s roots in water sports.

The current FILA + UO styles continue to fuse classic FILA silhouettes with a completely modern aesthetic. The collection’s crisp whites are contrasted with bright, vivid shades - including bold blue hues that create an ocean-inspired color palette, and orange and yellow accents. To borrow from nautical style influences, a contemporary stripe motif decorates pieces throughout the line, and features asymmetrical blocks of color. The fashions are branded with FILA's iconic logo, whether embroidered or emblazoned across each item.

The new FILA + UO range retails from $35 to $150. The eight-piece women's assortment consists of a crewneck sweatshirt in two colorways, a cropped henley, a tank top, a casual tank dress, and two short styles. The yellow sailing jacket and bright blue overalls anchor the collection. Additionally, a selection of FILA + UO bodywear will be offered this season. 

 The FILA + UO sailing inspired collection is exclusive to Urban Outfitters and is available online at UrbanOutfitters.com and in-store beginning on March 5.

The line will also be featured in a new ad campaign shot by Daniel Shea. The editorial campaign is inspired by 80’s swimsuit and fashion ads, giving the collection playful beach vibes. The campaign will live across all social and web platforms and will appear on billboards within top markets, including a month long takeover of the famed Walgreens building in Times Square, the location of the New Years Eve ball drop.

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Jennifer Lawrence in new Be Dior Ad Campaign

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This is what a rich girl looks like. Chic, modern and while she knows fashion and invests in it, her style is always effortless. Kudos to the stylist.

Photographer Paolo Roversi shot the Dior campaign featuring the Oscar winning Jennifer Lawrence in a variety of flawless day looks and carrying the fabulous leather Be Dior bag. The styling, hair, makeup and minimal set work perfectly together. Everything feels so fresh. I love it. 

Great timing in rolling out the ad campaign as well since Jennifer Lawrence was missed at the Academy Awards.

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