Escape the grid and explore your city in the new adidas PureBOOST

adidas Running today revealed the new adidas PureBOOST shoe. Inspired and created for runners who treat every step as a chance to explore, PureBOOST features a versatile, agile and adaptive design to enable runners to endure anything the city environment has to offer.

PureBOOST features an 8mm heel lift and progressive sculpting of the BOOST midsole, with a wider forefront for optimum support when navigating turns – perfect for running around sharp city corners. The outsole has also been built for the specific requirements of street running, with the rubber extended on the medial side for additional support and to protect against the elements of the city. The stretch web design provides superior grip, while allowing the foot to work in harmony with the BOOST midsole.

PureBOOST’s new knit upper incorporates a highly adaptive fabric, designed to move with the runner’s gait. A new double wrap tongue construction provides support, while allowing the foot to move in harmony with the shoe.

adidas Running products are developed in collaboration with a sport science team and researched using the ARAMIS testing system, a motion tracking technology that enables a detailed analysis into the movement of the body. adidas’ latest innovations heavily influenced the design of PureBOOST, resulting in a shoe that is built for the city, incorporating adaptive elements to help runners tackle any obstacle or challenge along the way.

Stephan Schneider, PureBOOST product manager at adidas said: “Runners all over the world are making cities their playground and use their runs as the ultimate way to explore. With PureBOOST we wanted to give these runners the ultimate tool to push their own boundaries, and take on the city head first.”

adidas PureBOOST is available now at http://www.adidas.com/PureBOOST

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Collezione Automobili Lamborghini presents Fall Winter 2017/18

At Milan Men’s Fashion Week, Automobili Lamborghini presented the RTW collection for Fall Winter 2017/18 at the Mandarin Oriental Milan. The Collezione Automobili Lamborghini private label on show with a special display created in collaboration with Riva 1920. And a preview of the special editions with Hettabretz and Enzo Bonafè.

Visionary, cutting-edge and pure, the codes of the most wanted super sports cars in the world in the Classic, Casual, Casual Vintage, Pilota Ufficiale and in the brand new Event Suit lines. These different lines are conceived for a man who makes an impression in every situation, showing off a bold outfit, defined by the cuts, the materials and the refined and innovative details.

Event Suit. Menswear Evolution. This line aims to satisfy masculine needs for the dress codes at social events. From the two-button black blazer with a tailored cut and a comfortable fit in tricot to the total black jeans with gold stitching details, a contrast with an eccentric and impeccable touch. The T-shirts and jersey sweatshirts with inserts that pick up the motif of the “Y”, the design of the cars’ headlights.

Classic Line. Exclusive Voyager. Formal and functional for travelling, the collection is characterized by very high quality materials for pieces and accessories made with fine and exclusive yarns, fabrics and leathers. From the breathable and waterproof rock-coloured parka in stretch fabric with visible taping, to the leather jacket with laser-cut inserts. From the sartorially-inspired wool blazer with a micro kilim design to the light and medium blue slim-fit striped cotton shirts. From the polo shirts in geometric micro jacquard fabric to the denim effect wool tie.

Casual Line. Upper Sportswear. Original pairings with a refined taste and a casual DNA. The windproof jacket with geometric cuts is made of water-repellent technical fabric. The prints which reproduce technical drawings from the archive on a series of indigo-coloured denim effect pieces, such as sweatshirts, T-shirts and scarves, are dedicated to the Huracán model. The new colour of the special model Huracán Avio, blu grifo (matte blue), dyes the sweatshirts with taped zips in metal grey and the cotton piquet polo shirts. The graphics paired with tire prints and with the 3D effect relief prints for T-shirts and seamless sweatshirts pay tribute to the Aventador. Post Pop paintings in bright hues and with nuances like hand-painted brush strokes for the t-shirts celebrating the supersports cars. Perfect with the stretch denim with a slim cut in the different shades of blue and black.

Casual Vintage Line The New Heritage. Vintage effect for the polo shirts and sweatshirts with a flock print inspired by the historical Miura and Countach models. The jersey t-shirt is reversible in the colours dark navy-amber gold and rock-white. Double technical fabric for the scuba fabric bomber: externally it has a woollen touch, internally it is in double-knit fabric with a contrasting tire print.

Pilota Ufficiale Line High Speed. The passion for the world of racing in a collection with audacious profiles and performing hi-tech fabrics. A series of pieces with graphics which again propose the claim “Pilota Ufficiale” and the “Y” - which picks up the design of the headlights of the supersports cars. The “Y” is made with inserts of different fabrics but in the same dominant colours of black, grey, white and amber gold.

Special Editions and collaborations:

Debut of the co-branding with Hettabretz: The Bologna-based fashion house Hettabretz and Collezione Automobili Lamborghini together for the first time present a limited edition of three pieces of outerwear for men and for women, each in thirty numbered pieces. This co-branding is inspired by the common DNA of the two Italian excellences with the objective of creating unique pieces. The design of each model evokes the hexagonal lines typical of Lamborghini cars and the metallic accessories are conceived to exalt the uniqueness and the craft production of each piece. The combination of fine kangaroo leather and the image of carbon fibre is ideal to represent the strength and the elegance of the two brands. The linings are in orange silk, the must-have colour of the super sports cars and have the symbol of the Y embroidered in green, white and red.

The Capsule Collection of designer shoes with Enzo Bonafè: The capsule collection of footwear for men by Enzo Bonafè for Collezione Automobili Lamborghini is the result of the encounter of two subjects, both born in 1963 and in the Bologna area, that share a passion for the excellence of materials, attention to detail and Italian craftsmanship. The button-up calfskin ankle boot in the brown and black versions, made thanks to the work of 17 craftsmen and 350 different passages of work, is on preview in Milan. The ankle boot is characterized by the decoration with hexagonal motifs, the footbed in orange kid, the Lamborghini crest and is hand signed by Enzo Bonafè. The collection will be completed by two derby models, a moccasin and a model with a buckle.

The collaborations that gave rise to the Special Editions are also continuing: L - Automobili Lamborghini fragrances in partnership with the Intertrade Group; running shoes with Mizuno; carbon fibre luggage with TecknoMonster.

Together with Riva 1920 for the fashion week: The Italian style of Riva 1920, the company specialized in the production of design furniture in solid wood, and Collezione Automobili Lamborghini meet at the presentation of men’s RTW Fall Winter 2017/18 at the Hotel Mandarin Oriental in Milan.

Alongside the classics of the collection in walnut from areas of reforestation, there are some of the bestsellers of Riva 1920 reinterpreted with the new Volcano black finish, an artisanal process of carbonizing cedar that is inspired by ancient Japanese techniques. The central feature of the space is a table in Kauri, an ancient wood from New Zealand dated as 50,000 years old.

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FILA Korea Unveiled the "FILA 2017 Back To School (COURT DELUXE)" Online Pictorial Featuring Popular Boy Group TEEN TOP

FILA Korea recently unveiled an online pictorial with StyleX Magazine. The shoot, dubbed "FILA 2017 Back To School (COURT DELUXE)," featured popular boy band group, TEEN TOP. The piece included a variety of images as well as video footage, designed to speak to the 10 - 20's age group, as students are gearing up for the 2017 school semester.

Within the pictorial, TEEN TOP members and Niel and Changjo wore FILA's COURT DELUXE footwear, as well as SS17 apparel and accessories including the brand's long-sleeve tops and backpacks. The stylish looks highlighted the bright, cheerful and charismatic qualities of these teen idols. TEEN TOP is not only one of the most famous boy bands among the 10-20 year-old demographic, but the group is also leading the Korean wave and recently held a successful Christmas concert in Japan.

Within the "FILA 2017 Back To School (COURT DELUXE)" shoot, Niel, who has the largest fan base and does the main vocals, and Changjo, who is a multi-talented entertainer and often the center of attention, shined throughout the pictorial. The participation of renowned photographer Zo Sun-Hi attracted even more attention to the shoot.

The FILA COURT DELUXE shoes served as the highlight of the shoot. The footwear has been extremely popular among fans in their teens and twenties and continues to sell out since it first launched in the FW16 season. FILA's SS17 backpacks matched back to the COURT DELUXE shoes. The backpacks are also expected to receive a good response from this customer base due to the simple design, with square type, elegant colors and superior durability.

Beginning on December 23, the "FILA 2017 Back To School (COURT DELUXE)" pictorial featuring FILA and TEEN TOP members Niel and Changjo can be viewed on various channels, including FILA Korea's official Facebook and Instagram pages, Korea's online media, major websites and on social media.

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New Year's fitness with H&M

Beyond Sport H&M

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For all the fitness resolutioners who are stylish yet budget conscious there is H&M... H&M has a fitness capsule collection for men and women that will suit all your running, yoga and workout needs while keeping you on trend. Shop H&M here.

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Porsche Design Sport by adidas Spring/Summer 2017 collection: designed for the Urban Commuter

Porsche Design Sport by adidas has unveiled its Spring / Summer 2017 collection; a range of premium sportswear essentials which continues to fuse a style-led approach with superior functionality. Designed for the ‘Urban Commuter’, this collection is perfectly equipped with contemporary, practical solutions for journeying in comfort and style.

The premium, performance-focused collection features the highest quality materials to provide everything the urban-active man requires for his daily journeys, whether it be commuting to work, traveling for business, leisure or heading to the gym. Advanced technical orientations are elegantly integrated to protect against the elements, may it be darkness or light, rain or sun, cold or warmth.

Inspired by the fusion of technology, natural structures and geometric graphics, the new collection champions a subtle hexagon pattern mix to create a futuristic look reminiscent of science-fiction references. This refined print is infused across several key pieces and also features reflective elements which illuminate the eye-catching pattern when hit by light. The concept of the irregularity of nature also influences a unique geometric pattern interference whereby patterns are irregularly mixed within an outfit. A masculine colour palette featuring midnight blues, black and natural colours complements the use of print within the range and creates a sporty but sophisticated aesthetic.

As part of the Spring / Summer 2017 collection, key pieces have been engineered specifically for the purposes of ‘Commuting in Cold’ and ‘Commuting in Darkness’.

Speaking of the collection, Jacques Chassaing, Senior Design Director Porsche Design Sport by adidas, said: “With Porsche Design Sport by adidas we are committed to creating products which marry efficient design details and superior construction with the adidas performance spirit. We know that our consumer is active during even the coldest and darkest months of the year so we have created versatile solutions which incorporate intelligent technicalities necessary to stay warm and dry in the urban environment. Porsche Design Sport by adidas represents sportswear at the most premium level and so precision, luxury detailing and a cutting edge aesthetic are intrinsic to our designs.”

Commuting in Cold: The latest collection includes a capsule of items designed to keep the urban commuter warm and dry during the colder months whilst efficient design details offer a modern look. A hero piece in the collection is the PADDED JACKET, which features a minimalist design and is filled with premium PrimaLoft® Gold insulation - a practical yet smart solution for when the temperature drops. The jacket is also available in a versatile vest design which can be paired with the FUNCTIONAL WOOL MIX TOP, a handsome garment with performance built into its fabric. The refined and technical SEVEN-EIGHT COMMUTER PANT fuses technicality and style; this water-repellant, comfortable pant features the classic five-pockets, roll-up cuffs and a slight crop for a premium, modern look.

As a stylish footwear solution, the UltraBOOST Trainer combines the functional design of Porsche Design with cutting-edge adidas footwear technology. The revolutionary foam delivers energy-filled comfort and distinctive leather elements add the characteristic luxury of Porsche Design Sport by adidas. The outfit is completed with the DRIVE TEAM BAG, a practical travel bag which features an EVA molded compartment to protect valuables whilst ventilated slits allow wet gym or commuting clothing to dry out.

Commuting in Darkness: Reflectivity is a key design and technology story, injecting advanced innovations essential for travelling during the dark hours. The tailored REFLECTIVE JACKET provides high performance in a lightweight design featuring a hexagonal print which becomes visible when illuminated. This print also appears on the REFLECTIVE CAP II for a modern take on high-visibility. 

Within the same look is the SEVEN-EIGHTH TIGHT, engineered for running performance, it features reflective details for added safety when commuting in the dark. For head to toe reflectivity, the ENDURANCE 2.0 shoe pairs sleek design, BOOST™ technology and reflective accents within a distinctive new design. A newly integrated higher rim on the EVA midsole provides added stability. A practical yet stylish accessory comes in the form of the OT BACKPACK which boasts reflective trim accents, an integrated cushioned zip pocket and a padded back panel and shoulder straps for supreme comfort every day.

For further information please visit adidas.com/porschedesignsport,www.youtube.com/user/porschedesignspor or porsche-design.com

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adidas Launches Limited Edition Barricade Inspired by Traditional Barber Shop Textures

adidas today launched the latest addition to the Barricade tennis range, the Barricade 2016 Mustachio. The limited edition shoe is inspired by the aesthetic of the iconic barber shop.

The Barricade 2016 Mustachio features high quality, full grain brown leather giving a premium and unique new finish to the traditional Barricade 2016 shoe. The leather is wrapped by a brass-finished chassis replicating the superior fixtures and fittings with a barber shop. The shoe is also detailed with the classic houndstooth pattern and includes an embossed logo on the heel – adding to the premium and hand-crafted finish.

The classic houndstooth pattern sits around the top of the shoe, with the logo embossed into the leather on the heel.

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FILA and CLSC Collaborate On Two Original Tennis

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When CLSC LA opened back in the summer of 2015, it was destined to be a streetwear bright spot. Pronounced "CLASSIC,” in just a little over a year the Southern California based brand and retailer is now stocked in over 300 handpicked boutiques around the world. CLSC LA calls Fairfax Avenue home, a main north-south thoroughfares of Central LA; spanning 5-miles in length and easily one of the country’s hottest retail locations. But nestled within the budding culture of Fairfax stands CSLC, built on the providing consumers various brands including their own. The connection between CLSC and FILA came together a number of seasons back at the Agenda Tradeshow. “Fila is one of the first brand of shoes I owned,” explains owner Joshua Vides. “If you could afford the all-white Original Tennis you were the man. Wearing FILA’s in my neighborhood meant you were part of a certain community, so I had to go with that silhouette.”

The end result would be two limited edition runs of the Original Tennis. On one hand you have one with an all-over red suede upper atop a very icy outsole. The other hand presents a blue canvas upper with a white toe cap atop a translucent gum bottom. “I made the red suede with the icy sole for myself now, and the blue canvas with the white toe cap that a 12 year old me would want,” explains Vides. “See our shoes would get torn apart at the toe cuz we "tried", to skateboard. By adding the rubber toe the shoes longevity is prolonged and in my honest opinion, I had to do something with the Original Tennis that has never been done before. 

The CLSC X FILA Original Tennis pack drops exclusively at Friday October 21, 2016 exclusively at CLSC LA and online at www.clsclife.com. 

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