Dreamy ERDEM Florals now at H&M

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"I was determined that Erdem x H&M would be the most beautiful collection, of the most amazing materials, details, and finishes," says designer Erdem Moralioglu. "I wanted this to be a collection that was truly focused on the pieces, to make something timeless in such a transient age."

In July 2017, H&M announced that British brand Erdem would be next in line of high-end collaborators to partner with the fast-fashion retailer. Details surrounding the partnership were kept secret, revealing only that florals and lace will be staples in the collection as they are within Erdem's DNA. It was also revealed of an additional collaboration with famed filmmaker Baz Luhrmann who  would be creating a mini-movie about the Erdem X H&M collection.

The Erdem collection hit H&M stores worldwide on Nov. 2nd with 83 pieces of womenswear, menswear, accessories and shoes. Erdem pointed out that the women in his life - mother, sister, were the inspiration for this collection. Prices range from $29.99 - $299.00 As promised, dreamy and elegant florals have blossomed throughout most of the pieces, including florals on the shoes. Also, expect to see tailored coats, chic handbags and something quite new for Erdem that is sure to be a huge hit with the H&M customer, the hoodie.

Baz Luhrmann has set the tone of the Erdem X H&M collaborative collection with an ethereal short film that tells a youthful story of romance, mystery and a love triangle. The film, titled, “The Secret Life of Flowers” features the Erdem collection in a visually captivating set. 

“I wanted the film to be like a whole movie. It’s a very modern love story, set in a country house that is full of its own secrets and it’s like a metaphor for our times - it’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring,” says Baz Luhrmann.

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PUMA AND RIHANNA TURN UP THE HEAT FOR SPRING-SUMMER ‘18

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Photos by JP Yim/Getty Images for FENTY PUMA By Rihanna

Photos by JP Yim/Getty Images for FENTY PUMA By Rihanna

FENTY PUMA BY RIHANNA RETURNS TO NYC WITH NEW TRICKS AND GRAVITY-DEFYING FASHIONS

Rihanna returned to New York Fashion Week with a dominating force, introducing her latest daredevil FENTY PUMA by RIHANNA collection at the majestic Park Armory among dunes of illustrious pink sand and motocross riders in the air. Bearing witness to the feat is a bold global fashion crowd knocked over by a collection that intersects beach chic with motorsport sexy. Once again, FENTY PUMA by RIHANNA make waves and fuse luxury and sport in a way that only Rihanna and PUMA can.

“This collection is a mix between two worlds: motocross and surf. It was a challenge to bring them together but it ended up being the perfect combination,” beams Rihanna.

True to the FENTY PUMA by RIHANNA DNA, Rihanna continues to play with gender-fluid silhouettes and oversized shapes paired with sexy body-con styles. Perennial collection favorites are reimagined in new seasonal appropriate fabrics and colors. The classic Track Suit is updated with a surf-inspired twist with neon bungee cords and super lightweight rubber coated leather. The iconic lacing leggings were refashioned with bungee cords and cut outs up to there in pop colors from Cherry Tomato, Bae and Evening Blue. Stand-out details include two never-before-seen images of Rihanna in funky executions like triptych and distorted checkerboard overlays featured on best-selling styles like the Crew Neck Long-sleeve Tees, Short Sleeve Tees, and Oversized Hoodies.

Always surprising and unexpected, the collection introduces Swimwear for the first time with curve-hugging mono-kinis and body confident bikinis, perfect for streetwear and pool parties. Swimwear pieces pair nicely with summer apparel must-have’s like Terry Toweling Hoodies, Oversized Graphic Sweatshirts, Basketball and Booty Shorts. The neon hits, wet-looked gel prints, wetsuit pullers and rubber patch details throughout the collection are a nod to throwback surf and extreme watersport culture.

Paying homage to PUMA’s history in motorsport, Rihanna transformed classic performance racing gear into runway-ready looks decked in tech materials such as lightweight leathers, nylon and air tech mesh. Technical race suits and driving pants rendered with checker flag graphics, sporty decals and motorsport gear go from forever faster to forever fashion.

The Creeper gets a makeover with neoprene materials, gravity-defying translucent stacked soles and bungee cord laces. Sexy thong heeled sandals, ankle strap heels and bungee cord lace-up shoes feature a split PUMA cat on the heel. And what’s Spring/Summer without new FENTY slides – this time designed as an espadrille slip-on and a combo leather-neoprene neon pool slide. Deep Forest Green, Triple Black and Golden Beige boots are highlighted with sock-like and bungee cord features and rich supple suede.

Exaggerated Carry-Alls, a metallic puffy Barrel Bag and Surfer Ankle Straps and Chokers are splashed with FentyxPUMA branding. Summer Visors, classic Baseball Caps with branded nylon webbing and rubber coated clips compliment dye cut logo headwear and buckets. The unique Scuba Duffle, an array of Backpacks and a giant Bum Bag round-up the season’s accessories.

The FENTY PUMA by RIHANNA Spring/Summer ’18 collection will launch at lifestyle and fashion retailers worldwide in March 2018.

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CLASS IS NOW IN SESSION: THE AW2017 FENTY PUMA BY RIHANNA CELEBRATED WITH TOP HONORS IN PARIS

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On March 6, in front of the global fashion community, FENTY Creative Director Rihanna and global sports brand PUMA presented the third installment of the beloved FENTY PUMA by RIHANNA collection. For the rebellious and daring, this season takes inspiration from the halls of FENTY University, paying homage to the kids gone rogue, who hit honor roll and serve detention in style.

Amongst the bookshelves of Bibliothèque Nationale de France, Rihanna and PUMA brought to life the collection muses: Classic American social circles and cliques – Nerds, Jocks, Skaters, Preppies, Goth kids and of course, Bad Gals. Models charged on top of library tables and overlooked from the balconies. The collection spoke to the FENTYxPUMA signature oversized look and featured unexpected, sexy styles with gender bending pieces and over-the-top school frocks. With inspiration stolen from school gymnasiums and chic locker room attire, the Autumn/Winter season includes coach’s jackets, soccer jerseys-turned dresses, uniform style skirts, velour and poly track suits, bodysuits, cropped and oversized polo shirts, baseball tees and much more. With bespoke collegiate and high school style graphics, the FENTY Class of 2017 was in high session.

“When I was in school, it was always my dream to be able to dress up in whatever I wanted,” said FENTY Creative Director, Rihanna.  “But in Barbados it was mandatory to wear a school uniform, so I had so much fun this season creating these "Back to School" inspired looks, and I'm honored to present the collection in such a majestic national monument.”

The collection took the crowd back to the halls of their respective high school and colleges. Chunky hand-knit sweaters were showcased in plaids, chenille PUMA Cats and varsity F’s adorned rib knit sweaters and dresses. Outerwear in all shapes and sizes ruled this season with a wide selection of FENTYxPUMA coats in faux shearling, faux furs, ultra-suede and technical nylon. Rihanna once again reinterpreted the traditional hard lines of sport by breathing new life into uniforms, track suits, tops and bottoms with technical sport fabric and fashion touches. Sexy school girl skirts and cheerleader style fashion corsets brought the audience to full attention. Detention hall never looked so good. 

Signature branding details were featured throughout such as Rihanna’s lucky number 13, her birth year 1988, the FENTYxPUMA piercing zipper and FENTY PUMA branded buttons and trims. Unique patches, hardware and sporty taping gelled the collection’s sport theme even further.

New evolutions of the infamous PUMA Creeper were reimagined with stacked soles and ankle straps. New heels, translucent wedges, wellies, high knit styles and over-the-knee boots never failed to impress the student body. Oversized teddy bear bags, puffer-inspired hats and accessories, vanity cases and envelope bags were adorned on the arms of this season’s models, who were also styled with a selection of warm and stylish trappers, caps, balaclavas, hoods, beanies, durags and ivy league style scarves. Collegiate chokers kept models in check using silk tie and varsity jacket style collars.

The footwear, apparel and accessories collection presented in Paris will launch at retail stores worldwide in Autumn 2017.  

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ELECTRIC FAMILY SPRING 2017 - A Campaign For Peace

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There’s no doubt that 2017 is off to a turbulent start. Crashing mindsets and belief structures are causing mass division, widespread confusion and unprecedented disruption. Friendships have ended, families have been torn apart and entire countries are alienated. It’s time for us to come together as a family to spread our message.

What message is that? There is more power in unity than division.

The Electric Family Spring 2017  line drops on Sunday, 2/26  at 10am PST and will include high quality items and on-trend garments with new graphics, designs and positive messages - all at affordable pricing. The theme of this season’s line - A CAMPAIGN FOR PEACE.

Electric Family is not simply another clothing brand, but a grassroots movement born out of the electronic music community, created to increase the connectedness and compassion amongst the global population. We challenge our fans daily to get active in local communities and treat others with respect at all times. Wearing our products symbolizes your commitment to making a positive impact in the world - join in on the campaign for peace. Our popular artist bracelet lines are collaborations with different DJs and producers in the industry, with a portion of proceeds from each purchase being donated to a charity of that artist’s choice.

Electric Family is doing a massive GIVEAWAY. Click HERE!

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ELECTRIC FAMILY HOLIDAY 2016 CLOTHING LINE

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The holidays are right around the corner, and it’s time to treat those on your good list to some new Electric Family apparel. The Electric Family Holiday 2016 line drops on Sunday, 11/6 at 10am PST and will include high quality items and on-trend garments with new graphics, designs and positive messages - all at affordable pricing, because who wants to break the bank during the holidays? Wrap those boxes and stuff those stockings some new can’t miss items! Electric Family is spreading nothing but peace and unity during this joyous season.

“Make Peace, Not War”, “Distributing Positivity”, “Think Peace, Speak Peace, Live Peace”, “There is No Path to Peace, Peace is the Path” and “There is More Power in Unity Than Division” are just a few of the positive statements you can sport to spruce up your winter wardrobe. Plus, you’re helping to spread the importance of these powerful messages.

Electric Family is not simply another clothing brand, but a grassroots movement born out of the electronic music community, created to increase the connectedness and compassion amongst the global population. We challenge our fans daily to get active in local communities and treat others with respect at all times. Wearing our products symbolizes your commitment to making a positive impact in the world - not just during the holidays, but year round.

Their popular artist bracelet lines are collaborations with different DJs and producers in the industry, with a portion of proceeds from each purchase being donated to a charity of that artist’s choice. These bracelets make for great stocking stuffers or grab bag gifts + you’re giving back with your purchase!

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