PUMA AND RIHANNA TURN UP THE HEAT FOR SPRING-SUMMER ‘18

Photos by JP Yim/Getty Images for FENTY PUMA By Rihanna

FENTY PUMA BY RIHANNA RETURNS TO NYC WITH NEW TRICKS AND GRAVITY-DEFYING FASHIONS

Rihanna returned to New York Fashion Week with a dominating force, introducing her latest daredevil FENTY PUMA by RIHANNA collection at the majestic Park Armory among dunes of illustrious pink sand and motocross riders in the air. Bearing witness to the feat is a bold global fashion crowd knocked over by a collection that intersects beach chic with motorsport sexy. Once again, FENTY PUMA by RIHANNA make waves and fuse luxury and sport in a way that only Rihanna and PUMA can.

“This collection is a mix between two worlds: motocross and surf. It was a challenge to bring them together but it ended up being the perfect combination,” beams Rihanna.

True to the FENTY PUMA by RIHANNA DNA, Rihanna continues to play with gender-fluid silhouettes and oversized shapes paired with sexy body-con styles. Perennial collection favorites are reimagined in new seasonal appropriate fabrics and colors. The classic Track Suit is updated with a surf-inspired twist with neon bungee cords and super lightweight rubber coated leather. The iconic lacing leggings were refashioned with bungee cords and cut outs up to there in pop colors from Cherry Tomato, Bae and Evening Blue. Stand-out details include two never-before-seen images of Rihanna in funky executions like triptych and distorted checkerboard overlays featured on best-selling styles like the Crew Neck Long-sleeve Tees, Short Sleeve Tees, and Oversized Hoodies.

Always surprising and unexpected, the collection introduces Swimwear for the first time with curve-hugging mono-kinis and body confident bikinis, perfect for streetwear and pool parties. Swimwear pieces pair nicely with summer apparel must-have’s like Terry Toweling Hoodies, Oversized Graphic Sweatshirts, Basketball and Booty Shorts. The neon hits, wet-looked gel prints, wetsuit pullers and rubber patch details throughout the collection are a nod to throwback surf and extreme watersport culture.

Paying homage to PUMA’s history in motorsport, Rihanna transformed classic performance racing gear into runway-ready looks decked in tech materials such as lightweight leathers, nylon and air tech mesh. Technical race suits and driving pants rendered with checker flag graphics, sporty decals and motorsport gear go from forever faster to forever fashion.

The Creeper gets a makeover with neoprene materials, gravity-defying translucent stacked soles and bungee cord laces. Sexy thong heeled sandals, ankle strap heels and bungee cord lace-up shoes feature a split PUMA cat on the heel. And what’s Spring/Summer without new FENTY slides – this time designed as an espadrille slip-on and a combo leather-neoprene neon pool slide. Deep Forest Green, Triple Black and Golden Beige boots are highlighted with sock-like and bungee cord features and rich supple suede.

Exaggerated Carry-Alls, a metallic puffy Barrel Bag and Surfer Ankle Straps and Chokers are splashed with FentyxPUMA branding. Summer Visors, classic Baseball Caps with branded nylon webbing and rubber coated clips compliment dye cut logo headwear and buckets. The unique Scuba Duffle, an array of Backpacks and a giant Bum Bag round-up the season’s accessories.

The FENTY PUMA by RIHANNA Spring/Summer ’18 collection will launch at lifestyle and fashion retailers worldwide in March 2018.

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adidas Tennis Collection by Pharrell Williams

adidas Tennis unveiled the US Open 2017 outfits of the leading names in tennis, who will debut the adidas Tennis Collection by Pharrell Williams at Flushing Meadows. Angelique Kerber and Dominic Thiem will lead the inline campaign, showcasing the collection on court. Other players to wear the collection at the US Open include, Simona Halep, Jelena Ostapenko, Jo-Wilfried Tsonga and Tomáš Berdych.

Inspired by the sport’s ’70s-era superstars - their fearless attitudes and their bold senses of personal style - Pharrell developed a simple brief: remix their most iconic looks into a new tennis collection informed by the latest breakthroughs in adidas technology, such as adidas ClimaCool.

The result is adidas Tennis Collection by Pharrell Williams, a range of clothing, accessories, and footwear that brings a cool, colorful, and sophisticated spirit to the world of tennis apparel. The collection explores two distinct motifs - primary colour-block and off-white pin stripe. These elements are paired with fully-fashioned, engineered knitwear that boasts surprising details. The inline collection is in addition to the statement collection by adidas Originals, which will be worn on court by Garbine Muguruza and Sascha Zverev.

Defending champion Angelique Kerber will wear the inline New York Color Blocked Dress, which features a warp knit mesh body fabric with color blocked panels at the side. The 3-in-1 dress comes with Climacool to battle the heat and quick drying fabrics to keep cool and dry. Simona Halep, finalist at Roland Garros, will wear the New York tank featuring a flat knit ribbed collar design with with multi color stripes and four button placket. Alongside the New York skort that has a pleated design, matching the overall vintage tennis aesthetic.

Angelique Kerber, commented, “The US Open is such an exciting tournament for me. Last year I not only won the tournament for the first time, but also won the WTA World Number 1 ranking – reaching an achievement that I have dreamed of since I started playing tennis. To come back and play in a dress from such an exciting collection and collaboration is really special and I can’t wait to show my love for the city of New York on the court”.

Jo- Wilfried Tsonga and Tomáš Berdych will wear the New York Color Blocked Polo with flat knit ribbed collar and cuffs. Dominic Thiem will wear the New York Tee with a contrast color ribbed neckline. All will wear the New York Colorblock Short, featuring a multicolored elasticated waist band and stretch woven fabric with yarn dyed pinstripes.

addias Tennis’ footwear franchises also feature in the collection and will be worn on court. In a new Pharrell Williams colorway, the Ubersonic 3 women’s shoe boasts an innovative sock style ankle support, providing stability between points during fast paced play; a new approach to tennis footwear. The iconic men’s Barricade will also be available in a new colorway for the collection, with state-of-the-art design and craftsmanship the Barricade is the most stable and durable on the court.

The adidas Tennis by Pharrell Williams inline Collection is available online at http://www.adidas.com/tennis.

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