American female cycling brand Jelenew announced a new joint series with French haute couture master Stéphane Rolland. This is the first cross-field cooperation between Sports Technology and Haute Couture, aiming to promote the perfect integration of "functionalism and 3D structure aesthetics", promote the upgrading of sports brands to aesthetic taste and functional structure shaping, and provide cycling enthusiasts a different kind of fashion vitality, and meet its diverse scene shuttle needs.