Rock-n-Roll Caroling at FRYE ATLANTA with The Whiskey Gentry

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The Frye Company and The Whiskey Gentry Surprise Shoppers with Free, Pop-Up Holiday Caroling Event

Photos by Abbie Roden

On Saturday, December 12, 2015, The Frye Company at Ponce City Market helped shoppers celebrate the spirit of the season during a rockin’ holiday caroling event with The Whiskey Gentry.  The free, pop-up show starring one of Atlanta’s catchiest bands featured a high-energy, live acoustic show outside the store. Hundreds of shoppers enjoyed The Whiskey Gentry’s toe-tapping spin on favorite holiday tunes while Farm to Ladle at Ponce City Market passed out their coveted homemade chocolate chip cookies and Heath Bar cookies. Guests were also treated to Wild Heaven Craft Beers and sipped on gourmet hot chocolate and Apple Cider Hot Toddies featuring Decatur’s own Copper Pot Distilled Hellbender Bourbon Whiskey. Adaptation Floral Design was also on hand making beautiful holiday wreaths for shoppers that made a purchase from The Frye Company’s Holiday Collection.

I was doing a little bit of Christmas shopping and walked outside to the Ponce City Market courtyard to find a massive crowd gathering around The Frye Company. I meant to stay a "minute"... two hot toddies later... tempted by the Adaptation Floral wreaths and Farm to Ladle cookies exiting The Frye Company, I was tempted to enter. The crowd was almost as massive inside as it was outside. Wow, it was clear that the holiday season had arrived! Lots of good "boys and girls" will be sporting leather shoes and boots this year. AND from the looks of it, the Frye customer is a smart one because I witnessed many trying on Frye's for themselves. Of course!

Get your Frye on Atlanta at Ponce City Market! Happy Holidays!!

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Frye Presents The Whiskey Gentry Holiday Caroling Event

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The Frye Company Atlanta Presents an Afternoon of Holiday Caroling with The Whiskey Gentry

Live Acoustic Show, Hot Drinks and Cookies from Farm to Ladle, and Holiday Wreaths with Purchase from Adaptation Floral Design

Celebrate the spirit of the season this Saturday, December 12, 2015 at The Frye Company at Ponce City Market during a rockin’ holiday caroling event with The Whiskey Gentry.

From 1 to 4 p.m., shoppers are invited to a experience a high-energy, live acoustic show outside the store from the catchy, toe-tapping band, shop Frye’s Holiday Collection, and enjoy hot drinks and cookies from Farm to Ladle.  Shoppers will also receive a fresh holiday wreath with purchase from Adaptation Floral Design.

The event is open to the public by RSVPing to RSVP@TheFryeCompany.com.  

The Frye Company’s Atlanta flagship store is located in Ponce City Market at 675 on Ponce de Leon. Visit The Frye Company online at www.TheFryeCompany.com.

What:              The Frye Company Presents a Holiday Caroling Event with The Whiskey Gentry

Where:            The Frye Company Atlanta
                        Ponce City Market
                        675 Ponce De Leon Ave NE  Atlanta, GA 30308

When:             Saturday, December 12, 2015
                        1 to 4 p.m.

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Secret Supper: Hampton + Hudson's Private Dinner at Frye Atlanta

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Restaurateurs Billy and Jenn Streck are set to open their first solo concept, Hampton + Hudson - a community driven bar and restaurant located in Inman Park at 280 Elizabeth Street this winter. Billy, best-known as co-owner of the bustling, Midtown hotspots Cypress Street Pint and Plate and GRAIN drink shop and eatery, is set to create another approachable and affordable haunt with his wife in one of Atlanta’s fastest growing neighborhoods. Jenn, an Atlanta native, has years of experience in both the music and bar industries and brings a wealth of talent and vision to their first concept. Together the two are striving to create a “true community bar and restaurant” that focuses on the overall experience, redefines how diners look at pub food, and features a well-rounded bar program. The 3,500-square foot space, that also boasts a mezzanine, intimate outdoor patio and fire pit, will include distinctive touches inspired by many of their favorite go-to spots from their travels and when they lived in the East Village in New York, but will play to both the spirit of the neighborhood and Atlanta’s ever-growing dining scene. 

During a private secret supper at the newly opened The Frye Company Atlanta flagship store, Billy and Jenn Streck revealed that Cooper Miller, formerly of JCT Kitchen & Bar, is going to be the Executive Chef of Hampton + Hudson. The H+H team also created a special five-course menu just for the evening and showcased two cocktails that will be on the menu, the Hampton and the Hudson, along with a beet and carrot salad, shredded snow crab and avocado toast, signature Hot Chicken dish and more.  

"This is a place where we wanted to mix a little of all of our loves of the bar and restaurant industry into a community establishment,” said Jenn Streck during the dinner. "We love going to a place and feeling like you are at home, so that is what we hope to do for our guests.”   

The exclusive experience featured signature cocktails by Georgia’s own Lovell Bros. Whiskey and brews by Wild Heaven Craft Beers, live acoustic music by Mike LaSage, Bone Lick BBQ’s award-winning chef and pitmaster, and shopping of Frye’s Fall and Winter Collections. 

The evening also boasted a who's who of Atlanta media and other notables, including Councilman Kwanza Hall who enlisted my styling services over a pair of Frye boots and wingtips. Sitting to my left was the AJC's Ashley Twist Cole and Jenn Streck to my right. Directly across from me (and in my conversation circle) my friend Tova Gelfond of Eide Magazine, Director Jeff Wadlow who's in town from LA to shoot the True Memoirs of an International Assassin for Netflix and Kate Atwood with ChooseATL. I forced myself to remain cool, calm and collected over one special guest seated directly across from me, because I'm such a huge fan of The Walking Dead, and that guest was Lauren Cohan - totally delightful, fun and down to earth. So I purposely did not bring up TWD and spoke with Lauren about other things like how much we love The Frye Company. At the end of the evening as Lauren gave me a goodbye hug I couldn't resist any longer and simply told her "btw, I'm devastated every Sunday," and she relied with a "yeah... it's good huh?" 

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Event Recap: The Frye Company Atlanta Grand Opening with Vogue Magazine

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The Frye Company Atlanta Opening - Photos: Tomas Espinoza

The Frye Company Atlanta Opening - Photos: Tomas Espinoza

Last Thursday, more than 200 Atlantans descended upon Ponce City Market to celebrate the grand opening of The Frye Company's Atlanta flagship store during a private event hosted by actress Ashley Greene and Vogue Magazine. 

As guests perused Frye's Fall Collection for men and women, they were treated to a mix of savory and sweet southern bites created by Chef Shane McIntosh of Ocean Catering Co. including homemade mac n’ cheese tartlets, mini “Memphis” pulled pork BBQ sandwiches and red velvet baby cakes with cream cheese icing, brandy pecan cups, and key lime tartlets. Guests also sipped on signature libations from Copper Fox Distillery and enjoyed local craft brews from Wild Heaven Craft Brewery while DJ Pat O’Brien curated the soundtrack of the evening. 

Ashley Greene and I chatted for a while. I went up to say hello to her with my friend Anna. We couldn't resist letting Ashley know that she is our favorite vampire in the Twilight Saga Series. Photo: Paras Griffin/The Photoman Life

Ashley Greene and I chatted for a while. I went up to say hello to her with my friend Anna. We couldn't resist letting Ashley know that she is our favorite vampire in the Twilight Saga Series. Photo: Paras Griffin/The Photoman Life

Ashley Greene, sporting Diana Cut Stud Frye booties and a grey Frye Heidi Fringe Crossbody clutch, mixed and mingled with guests, helped them shop and snapped photos throughout the evening. And I wore: Blazer - Banana Republic; shirt - Hugo Boss; jeans - Helmut Lang; pocket square - Etro AND boots, of course - FRYE!

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Atlanta Welcomes The Frye Company to Ponce City Market

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They're not only a style feast for your feet, The Frye Company is a feast for the senses. Seriously. Upon entering the impressive 4000 square foot showroom located at the new Atlanta "it" spot, Ponce City Market, close your eyes and take a deep breath. Slowly release and enjoy the next few seconds of leather heaven. The intoxicating smell of rich, hand-crafted leather seduces you instantly. Next, pan the space from wall to wall for a visual feast. Don't forget to look up as well! Saving the best for last, touch everything, try everything. Shop!

Stylish Atlantans, I kid you not, you will be obsessed with Frye as much as I am. Not only is the store very inviting and will make you feel comfortable while browsing and shopping, but The Frye Company's collection of covet-worthy men's and women's footwear will WOW you! And let's not even talk about their handbags, leather backpacks and satchels - won't have to - just look at the pics! 

The Frye Company may observe current trends, but when you're 152 years old, you're setting them. You'll find a variety of classic and modern styles for everyone - from iconic motorbike influences to western motifs to dressy wingtips and even sandals. They draw their inspiration from the materials and artistry involved in the fine craftsmanship of their goods This is something The Frye Company takes much pride in which is evident in their product and reflective in the brand.

I'm a sucker for great detailing so I'd be remiss if I didn't mention the amazing stitching, branding, buckles, rings, fringe, studs and distressing in all of The Frye Company's leather work. Truly amazing. Extremely appealing. Perfection. 

Whether you're a Frye fan or just learning about them, Frye Atlanta is a must-stop for your must-haves!

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FRYE ATLANTA coming to Ponce City Market

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The Frye Atlanta store, opening in August 2015, will call Ponce City Market home, a re- imagined mixed use development from Jamestown, housed in the historic Sears Roebuck distribution center, originally built in 1926. The store, a 4000 square ft space on the center’s main level, is located within the retail arcade. The storefront replicates the warehouse windows seen above the main level, and the columns, original to the structure, will be wrapped in leather references the history of the Frye brand.

The Frye Company, a wholly owned subsidiary of Global Brands Group, announced that it would continue its retail expansion this Fall by opening two stores in existing markets in New York and the Washington DC area and expanding into new markets with stores in Atlanta and Dallas. Based on Frye’s heritage steeped in American craftsmanship, the stores highlight the brand’s legacy through a celebration of authentic products and iconic leather goods. The new stores will showcase the breadth of the brand’s finely manufactured footwear and accessories for men, women and children and will maintain the tradition of quality and craftsmanship that has been the hallmark of The Frye Company for 152 years.

The stores draw inspiration from vintage artisan workshops, incorporating details in the furniture, lighting and displays. Raw materials used throughout the store, are left to weather with age and use. The beauty of these materials resemble that of the leather goods produced by the brand, with the assertion that each becomes better with age. Tables designed to reference workbenches coexist with custom seating in grey upholstery accented by bronze legs and vintage carpets. This concept embraces light and a residential palate of greys, blues and bronze tones.

The stores’ most dramatic feature, is an enormous installation known to the brand as the “chandelier”, consisting of 7000 leather straps holding Frye’s signature harness rings. Surrounding the “chandelier” are shelving units inspired by a craftsman’s toolbox from the turn of the century. The toolbox units have been redesigned to work as shelving within the stores “workshop” and show the brand’s products in their best possible light. Each environment will also contain “The Archive”, a curated grid wall modishly housing the brand’s wide variety of handbags, which coordinate back to the footwear.

The curated environments, designed by Frye’s in-house team, in partnership with Carlton Architecture of New York, capture the spirit and essence of the brand’s 152 year history, while incorporating unique characteristics of each locale. The stores have distinct character, conveying a sense of warmth and familiarity with their high touch engagement proficiencies. The overall experience is a sensory journey; the ultimate combination of the rich leathers, craftsmanship and history.

Much more to come about Frye Atlanta next week, so stay tuned!

fashionado