Event Recap: The Frye Company Atlanta Grand Opening with Vogue Magazine

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The Frye Company Atlanta Opening - Photos: Tomas Espinoza

The Frye Company Atlanta Opening - Photos: Tomas Espinoza

Last Thursday, more than 200 Atlantans descended upon Ponce City Market to celebrate the grand opening of The Frye Company's Atlanta flagship store during a private event hosted by actress Ashley Greene and Vogue Magazine. 

As guests perused Frye's Fall Collection for men and women, they were treated to a mix of savory and sweet southern bites created by Chef Shane McIntosh of Ocean Catering Co. including homemade mac n’ cheese tartlets, mini “Memphis” pulled pork BBQ sandwiches and red velvet baby cakes with cream cheese icing, brandy pecan cups, and key lime tartlets. Guests also sipped on signature libations from Copper Fox Distillery and enjoyed local craft brews from Wild Heaven Craft Brewery while DJ Pat O’Brien curated the soundtrack of the evening. 

Ashley Greene and I chatted for a while. I went up to say hello to her with my friend Anna. We couldn't resist letting Ashley know that she is our favorite vampire in the Twilight Saga Series. Photo: Paras Griffin/The Photoman Life

Ashley Greene and I chatted for a while. I went up to say hello to her with my friend Anna. We couldn't resist letting Ashley know that she is our favorite vampire in the Twilight Saga Series. Photo: Paras Griffin/The Photoman Life

Ashley Greene, sporting Diana Cut Stud Frye booties and a grey Frye Heidi Fringe Crossbody clutch, mixed and mingled with guests, helped them shop and snapped photos throughout the evening. And I wore: Blazer - Banana Republic; shirt - Hugo Boss; jeans - Helmut Lang; pocket square - Etro AND boots, of course - FRYE!

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Atlanta Welcomes The Frye Company to Ponce City Market

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They're not only a style feast for your feet, The Frye Company is a feast for the senses. Seriously. Upon entering the impressive 4000 square foot showroom located at the new Atlanta "it" spot, Ponce City Market, close your eyes and take a deep breath. Slowly release and enjoy the next few seconds of leather heaven. The intoxicating smell of rich, hand-crafted leather seduces you instantly. Next, pan the space from wall to wall for a visual feast. Don't forget to look up as well! Saving the best for last, touch everything, try everything. Shop!

Stylish Atlantans, I kid you not, you will be obsessed with Frye as much as I am. Not only is the store very inviting and will make you feel comfortable while browsing and shopping, but The Frye Company's collection of covet-worthy men's and women's footwear will WOW you! And let's not even talk about their handbags, leather backpacks and satchels - won't have to - just look at the pics! 

The Frye Company may observe current trends, but when you're 152 years old, you're setting them. You'll find a variety of classic and modern styles for everyone - from iconic motorbike influences to western motifs to dressy wingtips and even sandals. They draw their inspiration from the materials and artistry involved in the fine craftsmanship of their goods This is something The Frye Company takes much pride in which is evident in their product and reflective in the brand.

I'm a sucker for great detailing so I'd be remiss if I didn't mention the amazing stitching, branding, buckles, rings, fringe, studs and distressing in all of The Frye Company's leather work. Truly amazing. Extremely appealing. Perfection. 

Whether you're a Frye fan or just learning about them, Frye Atlanta is a must-stop for your must-haves!

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Tod’s Grand Opening in Buckhead Atlanta | Event Recap

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Photos by Brian Reeves/BenRosePhotography.com

Last Thursday, the who’s who of Atlanta flocked to Tod’s for the grand opening celebration of its newest boutique that just opened in Buckhead Atlanta. The private soiree benefiting Meals on Wheels Atlanta and a Meal to Remember 2015 was hosted by Michelle Crosland, Joanne Chesler Gross and Coy Wire. Guests enjoyed signature cocktails, prosecco, and savory and sweet bites from Dennis Dean Catering as they took live demonstrations by an artisan flown in from Italy handcrafting the iconic Tod's Gommino throughout the event. Additionally, guests were treated to fresh floral bouquets and authentic Italian gelato as they mix and mingled and explored the Tod’s women and menswear collections that includes bags, shoes, small leather goods and accessories. 10% of the evening’s sales will be donated to Meals on Wheels and a Meal to Remember 2015. 

The Buckhead Atlanta location is Tod’s 9th nationwide boutique. The store reflects the utmost in quintessential Italian elegance. The décor, which is sophisticated, creates an environment of contemporary character which still maintains the solid elements of classic traditional Italian design. This serves as a great reminder of the constant evolution of the company which is continually linked to research and technological progress without ever losing sight of their values, tradition and craftsmanship. 

The space is enriched with sumptuous leather sofas, consoles and selected furniture accented with steel details. Additional pieces crafted from steel and marble create a play of light and reflection to highlight the Tod’s Men’s and Women’s Collections. The warm and refined décor perfectly reflects the tones of Italian tradition. President and CEO, Diego Della Valle says: “The idea was to make our clients feel at home. A house built in a classic Italian style with thousands of fine details is always rare to find.”

A special limited edition Swarovski crystal Cape bag was made to commemorate the occasion.  The Cape bag is latest bag to be designed by Creative Director, Alessandra Facchinetti for the Spring 2015 collection. The bag worn by celebrities like Leigh Lezark is available in Atlanta in multi colored calfskin leather and topped with Swarovski crystal embroidery.

Tod’s Boutique in Buckhead Atlanta is located at 3035 Peachtree Road NE, space A170, Atlanta, Georgia 30305. Visit www.tods.com for more information. 

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