Luxury Resale Is Growing Faster Than Primary Luxury Market

A new report from the Boston Consulting Group details that the luxury resale market is expected to grow at a faster rate than the primary luxury goods market. According to The Fashion Law who first reported on the study, luxury resale expects a 12 percent average growth rate through 2021, as well as a nine percent share of the personal luxury goods market. This level of growth would outshine the primary luxury goods market that’s expected to grow at an average rate of three percent.

The survey states that 50 percent of customers in the US that have purchased a luxury item within the past year have also participated in the luxury luxury market. It also notes that “secondhand sellers typically use resale to regain some of the money they spent on firsthand purchases—often so they can reinvest in new, full-priced luxury products.”

Analysts who worked on the survey conclude that this is actually “a powerful opportunity” luxury brand consumer bases because they have the chance to convert resale consumers to the primary resale market. Boston Consulting Group’s study found that 44 percent of consumers surveyed said they purchase “more-expensive luxury items than they would have bought without a resale market.”

Along the same lines, Bloomberg’s Sarah Halzack and Andrea Felsted also argue that higher access to reselling platforms could actually encourage younger consumers to take the plunge and purchase primary luxury goods instead of resale. “Say you’re considering a classic Balenciaga City bag for about $2,000 USD. Is it worth the investment? A scroll around The RealReal shows that you might be able to resell it for about $600.” They note that this could be “exactly the kind of assurance a first-time millennial or Generation Z luxury buyer needs to take the plunge on a pricey accessory.”

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SOURCE THE FASHION LAW

Fear of God's ESSENTIALS FW19 Collection

Fear of God’s ESSENTIALS range has delivered its latest release of casual staples for Fall/Winter 2019, this time around serving up a photographic collection featuring artwork by Shaniqwa Jarvis. The assortment includes hoodies and crewnecks, offered in black and white, that have all been printed with floral imagery created by the photographer.

Each hoodie features a kangaroo pocket and an ESSENTIALS branding emblem on the front. The white edition is marked by pink flowers and a blue sky across the back for a softer palette, while the black version gets brightened up with orange and green blossoms. A rubberized logo patch on the hood finishes them off. Meanwhile, Jarvis’ artwork follows the same scheme for the crewneck silhouettes, which feature ribbed knitting at the collar, cuffs and hem for a classic construction.

The hoodies are priced at $100 USD, while the crewnecks are priced at $90 USD. All styles are available to shop now from SSENSE’s webstore.

Source:HypeBeast

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REOPENING OF THE KENZO GEORGE V STORE PARIS

KENZO IS HAPPY TO ANNOUNCE THE REDEVELOPMENT OF ONE OF ITS KEY PARISIAN ADDRESSES AND AN EXCITING NEW ADVENTURE FOR PARIS’ ‘GOLDEN TRIANGLE’ DISTRICT.

The French fashion house, under Creative Directors Carol Lim and Humberto Leon, have re-opened its 446m² store on avenue George V. The updated store concept reflects KENZO’s ongoing modern approach to fashion.

The American duo, Creative Directors since 2011, previously worked with celebrated architect Fabrizio Casiraghi to imagine a new retail concept when opening the brand’s Marais store. Casiraghi conceived a beautiful showcase to present KENZO’s seasonal Fall/Winter and Spring/Summer collections as well as its “La Collection Memento” line and their accessories. The concept continued with the opening of KENZO’s store on Boulevard de la Madeleine and now on avenue George V.

For the George V store, the concept has been developed to create a cohesive two-floor space dedicated to KENZO’s multifaceted approach to lifestyle. A delicate balance between pop and residential themes, the store’s energy is an effort in contrasts. Color palettes of aqua or yellow, combine to frame the houses garments and accessories. Large wooden lacquered pillars divide the sections, and marbleized linoleum or wood flooring permeate the space.

KENZO GEORGE V 49-51 AVENUE GEORGE V | 75008 PARIS | T. +33 (0)1 47 23 33 49 | STORE_GEORGEV@KENZO.COM OPENING HOURS: MON. – SAT. : 11AM – 8PM

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CALVIN KLEIN, INC. COLLABORATES WITH AMAZON FASHION

Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], will combine the physical and digital brand experiences through an immersive activation, in collaboration with Amazon Fashion. Following the success of last year’s holiday retail experience, the CALVIN KLEIN x Amazon Fashion NYC Market will be an interactive brand event at the Flatiron Plaza in New York City opening to the public on Friday, October 5th. The three-day event will immerse guests in a physical market with a series of digitally enhanced experiences driving to Amazon.com/mycalvins. 

CALVIN KLEIN x AMAZON FASHION NYC MARKET - IMMERSIVE BRAND EXPERIENCE IN NEW YORK CITY’S FLATIRON DISTRICT 

The CALVIN KLEIN x Amazon Fashion NYC Market brings to life the CALVIN KLEIN JEANS fall advertising campaign through interactive stalls that integrate product and technology.  

-        The experience will feature the “Together in Denim Billboard” as seen in the campaign, allowing visitors to recreate the campaign shoot, complete with a photographer to capture photos. 

-        Visitors can play games for the opportunity to win prizes, including Amazon devices, CALVIN KLEIN UNDERWEAR, CALVIN KLEIN JEANS products and accessories, and other exclusive merchandise available only at the activation. 

-        Limited-edition water boxes, featuring artwork from the latest CALVIN KLEIN JEANS campaign, will be given away through vending machines housed in a larger-than-life water box installation.  

-        At the #MYCALVINS Campaign Shop, guests will be able to try on new styles from CALVIN KLEIN JEANS and shop the product via the Amazon App. 

-        In the Amazon Alexa Jukebox Lounge, visitors can use a jukebox upgraded with Amazon Alexa to control the music and lighting with their voice and interact with the music on digital screens.
-        At the Popcorn Stall, guests can pose for photo moments in a one-of-a-kind booth with floating popcorn – designed to recreate the special effects of the CALVIN KLEIN 205W39NYC fall runway show.

-        Amazon SmileCodes throughout the space will facilitate a seamless shopping experience to the dedicated CALVIN KLEIN digital store on Amazon Fashion. 

-        CALVIN KLEIN brand ambassadors and notable personalities will be visiting the Market throughout the weekend. 

“The continued collaboration with Amazon Fashion allows us to reach new and existing consumers through a youth-targeted marketing approach,” said Marie Gulin-Merle, Chief Marketing Officer, Calvin Klein, Inc. “By joining Amazon Fashion’s digital expertise with CALVIN KLEIN’s physical presence, we are creating a ‘phygital’ experience in the middle of New York City, reinforcing our commitment to a consumer-first strategy.”

The CALVIN KLEIN x Amazon Fashion NYC Market is located at the Flatiron Plaza on 23rd Street between Broadway and Fifth Avenue in Manhattan, New York City. It will be open to the public Friday, October 5th from 5:00pm – 10:00pm and Saturday and Sunday, October 6th and 7th, from 11:00am – 9:00pm EST. Admission is free. 

LIMITED-EDITION PRODUCT DROP: CALVIN KLEIN JEANS “A$AP ROCKY TRUCKER JACKET”

In celebration of this unique moment, Calvin Klein will, for the first time, bring a limited-edition product drop: the CALVIN KLEIN JEANS "A$AP Rocky Trucker Jacket" exclusively to Amazon Fashion. This jean jacket, created for the artist, will be available for customers to purchase on Amazon Fashion at amazon.com/mycalvins beginning Friday. An in-person product giveaway of a limited number of the CALVIN KLEIN JEANS "A$AP Rocky Trucker Jacket" will take place at 7:00pm EST on Friday at the Flatiron Plaza.

#MYCAMPUS PROGRAM AT AMAZON CAMPUS LOCATIONS ACROSS THE COUNTRY 

CALVIN KLEIN and Amazon Fashion have collaborated with Prime Student Ambassadors at college campuses across the country, driving the #MYCALVINS movement and introducing #MYCAMPUS, an opportunity for college students to interact with the brand on their home turf. Beginning in August, CALVIN KLEIN-branded Amazon lockers were opened at select colleges and universities across the country advertising the brand's availability on Amazon Fashion. 

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NORDSTROM MEN'S STORE NYC OPENS Retailer Debuts First Manhattan Flagship

Nordstrom, Inc. opened the doors this to its very first flagship, full-line New York City location and first ever stand-alone men's store at 235 West 57th Street. The three-level 47,000 square foot store offers a differentiated merchandise assortment across all categories, including popular and designer brands, along with a range of convenient services to serve customers on their terms.

EXCLUSIVE MERCHANDISE CONCEPTS

Olivia Kim, Nordstrom vice president of creative projects has curated a special Comme des Garçons (CDG) shop that will feature one of the largest local selections of the fashion house's coveted brands. Olivia commissioned artist Marc Hundley to design a space that invokes both the ethos of CDG and the streets of New York City. In a first for Nordstrom, the men's flagship will also feature designer shops by Calvin Klein, Balenciaga, Valentino, and Dior. Each space is united by a chainmail motif, but are distinguished by personalized fixtures adhering to each brand. The shoe department houses a Christian Louboutin shop displaying a wide range of the shoemaker's sporty and formal offerings. The Nike Men's Project, a sportswear and shoe destination for style and fitness-obsessed customers, will offer the brand's latest sneakers and apparel collections.

The store also features an array of customization and personalization experiences, including the Levi's Tailor Shop, where customers can shop Levi's Authorized Vintage, one of the largest vintage denim collections in existence, and also design custom embroidery on any item, heat press a shirt or get an express hem while they wait; Shinolawill offer watch customization in addition to a selection of tech products; exclusive to the flagship, Samuelson Custom Suit Visualizer is an interactive digital made-to-measure suiting experience at an accessible price point; Eton Endless Aisle is a digital touchscreen offering an expanded assortment of dress shirts and ties; and cult-favorite Le Labo will create personalized fragrance labels in the grooming department.

To celebrate the Nordstrom opening, brands have created limited-time exclusives, such as Cole Haan NYCH, a curated quarterly collection only available for 30 days, exclusive denim fit and wash options from Rag & Bone, Paige, AG Jeans, Citizens of Humanity, an exclusive camo jacket by Canada Goose and footwear from Timberland and Magnanni.

BRAND ASSORTMENT

Customers can shop a comprehensive selection of apparel brands across a broad range of price points, including Adidas, Carhartt WIP, Rodd & Gunn, Stone Island, Death to Tennis, Norse Projects, Lemaire, Moncler, Canali, Topman, Ted Baker London, Hugo Boss, Giorgio Armani, Tiger of Sweden and Givenchy. The accessories department houses brands like Foundwell, Ray Ban, Moscot, Mykita, Prada and Loewe. The vast shoe department will includeReebok, Common Projects, Vans, Alden, Church's, Salvatore Ferragamo, Balenciaga, Gucci and exclusives from Greats and Jack Erwin.

The grooming department will introduce to the U.S., barber-created Murdock London, who will be sending barbers to New York for special appearances. Saturdays NYCwill launch product alongside brands like Proraso, Kiehl's, Tom Ford Grooming and exclusive Ted's Grooming Room by Ted Baker London. An extensive fragrance selection will include options from Parfums de Marly, By Killian, Chanel, Valentino, Prada, Armani, Dior and many others.

SERVICE AND EXPERIENCE

Nordstrom is committed to serving customers on their terms and the Men's Store will offer a number of shopping services that provide convenience, speed and ease. At each store entrance shoppers will find Express Returns kiosks, plus Style Boards, 24/7 Buy Online & Pick-Up in Store, Reserve Online & Try in Store and Three-Hour Same Day Delivery anywhere in Manhattan, all which seek to bridge the convenience of online shopping with the personal experience of the store. Shoppers will have access to 24/7 Express Services during all hours for fashion emergencies like lost luggage or items that went unpacked, in addition a cell phone charging station, expert Shoeshine, an onsite Alternations & Tailoring department, and Complimentary Personal Stylists.

In the Clubhouse Bar customers can treat themselves to a drink or meal, while taking in intimate views of Central Park and Columbus circle. Hand-crafted cocktails, a selection of fine wines, as well and carefully selected snacks with seasonality in mind, including warm toasts, indulgent melts and a signature lobster roll developed by Nordstrom Chefs will be available. The Coffee Shop will feature Toby's Estate Coffee, a small batch roaster based in Brooklyn, serving unique handcrafted drinks by skilled baristas. As an added twist, the coffee bar will also offer draft beer on tap in addition to a section of local pastries.

The Nordstrom Men's Store NYC features the company's newest store design concepts, including an all-glass façade to bring in more natural light, unboxing the display windows, and connecting the shopping experience to the city. An open, flexible floor plan allows for an evolving curation of how products are displayed over time, depending on what New York customers respond to. The store environment will create a sense of discovery, allowing customers to navigate easily and find new brands they haven't experienced before.

Nordstrom has been a longtime believer of investing in artwork for its stores. New Yorkers will experience an extensive collection, featuring 39 works by both international and American artists, with a quarter being local. Suspended in the center of a three-story staircase, a floating, diaphanous tree sculpture entitled "Arctic Tree" by the Seattle-based artist John Grade is a nod to the retailer's Seattle roots.

COMMUNITY

Nordstrom believes we have a responsibility to give back to the communities we serve, so each year we donate 1% of our gift card sales to worthy nonprofits in the U.S., Canada and Puerto Rico. Our contributions most often take the form of a cash grant, but we are also proud to partner with local and national organizations through specific giving programs and by volunteering our time and resources.

As part of our Men's Store opening and as we continue to expand our presence in the New York metro area we have committed $5million dollars to NYC over the next three years. To stay true to our Nordstrom Cares mission we plan to support a number of programs and organizations that care for kids and empower youth, as well as those that have a significant impact on the community. In the coming months, Nordstrom will be forming a NYC Community Advisory Board to attract, vet and award community grants. We are proud to announce our first grant will be to the Hetrick-Martin Institute, the nation's oldest, and largest, organization supporting gay, lesbian, bisexual, transgender, and questioning (LGBTQ) youth to reach their full potential.

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