THE FRYE COMPANY PARTNERS WITH PILGRIMAGE MUSIC & CULTURAL FESTIVAL

The Frye Company has announced it will be the headlining sponsor of Pilgrimage Music & Cultural Festival’s Midnight Sun stage, which is returning to The Park at Harlinsdale in Franklin, TN on September 24 and 25, 2016. The two-day festival, which features renowned music artists from across the country, is The Frye Company’s first foray into main stage sponsorship in conjunction with the highly anticipated opening of their Nashville, TN store in October 2016. 

The Frye Company Midnight Sun stage, named for the Champion Tennessee Walker stallion who stood for 25 years and is buried at Harlinsdale, will carry a look reflective of the brand’s heritage that is steeped in 153 years of American craftsmanship. Featured artists for The Frye Company Midnight Sun Stage will include: Beck, Daryl Hall & John Oates, Grace Potter, Violent Femmes, The Arcs, Kaleo, Margo Price, Anderson East, Blind Pilot, The Strumbellas, Big Sam’s Funky Nation, and Johnny P.

The Frye Company, will continue its retail expansion this Fall by opening a location in the Nashville area, just 20 minutes from the Pilgrimage grounds. The Nashville store, located at 401 11th Ave. South, will open in October 2016 and features a stage at the center of the store, in recognition of the rich, musical history the city is known for. Based on Frye’s heritage, the curated environments designed by Frye’s in-house team in partnership with Lochte Architectural Group, capture the spirit and essence of the brand’s history, while incorporating unique characteristics of each locale. The stores showcase the breadth of the brand’s finely manufactured footwear and accessories for men, women and children and will maintain the tradition of quality and craftsmanship that has been the hallmark of The Frye Company for 153 years.

For more details on The Frye Company Midnight Sun Stage, visit www.pilgrimagefestival.com. For more information on The Frye Company, visit www.thefryecompany.com.

fashionado

Event Recap: The Frye Company Atlanta Grand Opening with Vogue Magazine

The Frye Company Atlanta Opening - Photos: Tomas Espinoza

Last Thursday, more than 200 Atlantans descended upon Ponce City Market to celebrate the grand opening of The Frye Company's Atlanta flagship store during a private event hosted by actress Ashley Greene and Vogue Magazine. 

I never eat at these things but I just couldn't say no... SO GOOD!

Patti Davis

Atlanta Movie Tours

Max Sanchez

White Salon & Spa

Carrie Sagel Burns

Atlanta Movie Tours

 Laura Cochran Nay on my left and Frye Atlanta GM Kelly Miller on my right.

Chad David Shearer & Caren West

Caren West PR

Anna Lanfreschi chats with Ashley Greene while I talk it up with Vogue's Kellen Bunner.

Richie Arpino & Yvonne Monet

DJ Pat O' Brien

Aiden Turner & Jessica Miller

The Frye Company & Vogue Magazine

As guests perused Frye's Fall Collection for men and women, they were treated to a mix of savory and sweet southern bites created by Chef Shane McIntosh of Ocean Catering Co. including homemade mac n’ cheese tartlets, mini “Memphis” pulled pork BBQ sandwiches and red velvet baby cakes with cream cheese icing, brandy pecan cups, and key lime tartlets. Guests also sipped on signature libations from Copper Fox Distillery and enjoyed local craft brews from Wild Heaven Craft Brewery while DJ Pat O’Brien curated the soundtrack of the evening. 

Ashley Greene and I chatted for a while. I went up to say hello to her with my friend Anna. We couldn't resist letting Ashley know that she is our favorite vampire in the Twilight Saga Series. Photo: Paras Griffin/The Photoman Life

Ashley Greene, sporting Diana Cut Stud Frye booties and a grey Frye Heidi Fringe Crossbody clutch, mixed and mingled with guests, helped them shop and snapped photos throughout the evening. And I wore: Blazer - Banana Republic; shirt - Hugo Boss; jeans - Helmut Lang; pocket square - Etro AND boots, of course - FRYE!

fashionado