September 07, 2017

adidas Tennis Collection by Pharrell Williams

September 07, 2017/ E. Vincent Martinez

adidas Tennis unveiled the US Open 2017 outfits of the leading names in tennis, who will debut the adidas Tennis Collection by Pharrell Williams at Flushing Meadows. Angelique Kerber and Dominic Thiem will lead the inline campaign, showcasing the collection on court. Other players to wear the collection at the US Open include, Simona Halep, Jelena Ostapenko, Jo-Wilfried Tsonga and Tomáš Berdych.

Inspired by the sport’s ’70s-era superstars - their fearless attitudes and their bold senses of personal style - Pharrell developed a simple brief: remix their most iconic looks into a new tennis collection informed by the latest breakthroughs in adidas technology, such as adidas ClimaCool.

The result is adidas Tennis Collection by Pharrell Williams, a range of clothing, accessories, and footwear that brings a cool, colorful, and sophisticated spirit to the world of tennis apparel. The collection explores two distinct motifs - primary colour-block and off-white pin stripe. These elements are paired with fully-fashioned, engineered knitwear that boasts surprising details. The inline collection is in addition to the statement collection by adidas Originals, which will be worn on court by Garbine Muguruza and Sascha Zverev.

Defending champion Angelique Kerber will wear the inline New York Color Blocked Dress, which features a warp knit mesh body fabric with color blocked panels at the side. The 3-in-1 dress comes with Climacool to battle the heat and quick drying fabrics to keep cool and dry. Simona Halep, finalist at Roland Garros, will wear the New York tank featuring a flat knit ribbed collar design with with multi color stripes and four button placket. Alongside the New York skort that has a pleated design, matching the overall vintage tennis aesthetic.

Angelique Kerber, commented, “The US Open is such an exciting tournament for me. Last year I not only won the tournament for the first time, but also won the WTA World Number 1 ranking – reaching an achievement that I have dreamed of since I started playing tennis. To come back and play in a dress from such an exciting collection and collaboration is really special and I can’t wait to show my love for the city of New York on the court”.

Jo- Wilfried Tsonga and Tomáš Berdych will wear the New York Color Blocked Polo with flat knit ribbed collar and cuffs. Dominic Thiem will wear the New York Tee with a contrast color ribbed neckline. All will wear the New York Colorblock Short, featuring a multicolored elasticated waist band and stretch woven fabric with yarn dyed pinstripes.

addias Tennis’ footwear franchises also feature in the collection and will be worn on court. In a new Pharrell Williams colorway, the Ubersonic 3 women’s shoe boasts an innovative sock style ankle support, providing stability between points during fast paced play; a new approach to tennis footwear. The iconic men’s Barricade will also be available in a new colorway for the collection, with state-of-the-art design and craftsmanship the Barricade is the most stable and durable on the court.

The adidas Tennis by Pharrell Williams inline Collection is available online at http://www.adidas.com/tennis.

fashionado

November 22, 2016

adidas Launches Limited Edition Barricade Inspired by Traditional Barber Shop Textures

November 22, 2016/ E. Vincent Martinez

adidas Mustachio Barricade Hero PR adidas Mustachio Barricade Hero

adidas today launched the latest addition to the Barricade tennis range, the Barricade 2016 Mustachio. The limited edition shoe is inspired by the aesthetic of the iconic barber shop.

The Barricade 2016 Mustachio features high quality, full grain brown leather giving a premium and unique new finish to the traditional Barricade 2016 shoe. The leather is wrapped by a brass-finished chassis replicating the superior fixtures and fittings with a barber shop. The shoe is also detailed with the classic houndstooth pattern and includes an embossed logo on the heel – adding to the premium and hand-crafted finish.

The classic houndstooth pattern sits around the top of the shoe, with the logo embossed into the leather on the heel.

fashionado

October 25, 2016

FILA and CLSC Collaborate On Two Original Tennis

October 25, 2016/ E. Vincent Martinez

When CLSC LA opened back in the summer of 2015, it was destined to be a streetwear bright spot. Pronounced "CLASSIC,” in just a little over a year the Southern California based brand and retailer is now stocked in over 300 handpicked boutiques around the world. CLSC LA calls Fairfax Avenue home, a main north-south thoroughfares of Central LA; spanning 5-miles in length and easily one of the country’s hottest retail locations. But nestled within the budding culture of Fairfax stands CSLC, built on the providing consumers various brands including their own. The connection between CLSC and FILA came together a number of seasons back at the Agenda Tradeshow. “Fila is one of the first brand of shoes I owned,” explains owner Joshua Vides. “If you could afford the all-white Original Tennis you were the man. Wearing FILA’s in my neighborhood meant you were part of a certain community, so I had to go with that silhouette.”

The end result would be two limited edition runs of the Original Tennis. On one hand you have one with an all-over red suede upper atop a very icy outsole. The other hand presents a blue canvas upper with a white toe cap atop a translucent gum bottom. “I made the red suede with the icy sole for myself now, and the blue canvas with the white toe cap that a 12 year old me would want,” explains Vides. “See our shoes would get torn apart at the toe cuz we "tried", to skateboard. By adding the rubber toe the shoes longevity is prolonged and in my honest opinion, I had to do something with the Original Tennis that has never been done before.

The CLSC X FILA Original Tennis pack drops exclusively at Friday October 21, 2016 exclusively at CLSC LA and online at www.clsclife.com.

fashionado

February 19, 2014

USTA ATLANTA ANNOUNCES 2ND ANNUAL 'TO SERVE WITH LOVE CAMPAIGN' TO BENEFIT ATLANTA YOUTH TENNIS & EDUCATION FOUNDATION

February 19, 2014/ E. Vincent Martinez

USTA

Atlanta

has announced details on its second annual

"To Serve With Love" campaign, which raises funds for the Atlanta Youth Tennis & Education Foundation (AYTEF), taking place through the month of February. The campaign is AYTEF's annual fundraiser, designed to help develop more after school and summer tennis and educational programs for underserved youth, many of which attend local Boys & Girls Clubs, elementary schools and recreation centers around metro Atlanta.

The monies raised will support AYTEF's mission of giving kids opportunities to build their character and help them develop their skills on and off the court.

"We are excited about the launch of our second annual fund for Atlanta Youth Tennis and Education Foundation," says Eric Schmook, USTA Atlanta Board President. "We had great participation last year with almost 300 individual donations and we look forward to an even better campaign this year."

In 2013, nearly $18,000 was raised thanks in large part to the fundraising efforts of volunteers, staff, board members and tennis professionals. For this year's campaign, USTA Atlanta kicked off

To Serve With Love with a generous donation of $1000.00 from Atlanta Team Tennis Association (ATTA) and looks to raise $28,000 by the end of the month.