Fashionado is a fashion and lifestyle brand where readers indulge in a myriad of trending topics from the world of design, art and culinary. Via the FashionadoTV digital platform, Fashionado founder, E. Vincent Martinez, hosts interviews with celebrities, fashion designers, artists and industry professionals.
Together with New York-based fashion designers Ev Bravado and Téla D'Amore, the latest H&M collaboration explores Jean-Michel Basquiat's legacy and his impact on young Black creatives.
Read MoreH&M's latest collaboration is a glamorous and vibrant project created in partnership with a true style icon – the incomparable Iris Apfel. The Iris Apfel x H&M collection celebrates the 100th birthday of the beloved tastemaker. The collection will launch on hm.com and in select stores in the U.S. and Canada on April 14th.
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H&M cares about the health and wellbeing of not only its customers and colleagues, but the community at large, especially those affected by the current pandemic. Therefore, H&M USA will make an in-kind donation of over two million dollars of product to organizations like Children's Defense Fund, GLAM4GOOD, Los Angeles LGBT Center and the Nashville Rescue Mission. The product donation will include bedding, sheets, children's and adult clothes amongst other pieces, to help these communities meet their needs in this hard time.
Also beginning today, H&M USA is partnering with Givz so that for every $60 spent on hm.com/us, H&M USA will donate $10 to charities providing support and relief to those on the front line of the pandemic, for a total donation of up to $150,000. Customers can choose to donate to a myriad of organizations like CDC Foundation, Direct Relief, Meals on Wheels and GLAM4GOOD amongst others.
In addition to these efforts, H&M Group has taken actions in the previous weeks to help aid in the fight against COVID-19 around the world. In March, H&M Group began quickly arranging for its supply chain to produce personal protective equipment (PPE) to be provided to hospitals and health care workers around the world. In addition, H&M began letting global aid organizations utilize H&M social channels to spread the message of health and safety around the COVID-19 pandemic to followers around the world.
Alongside these actions, H&M Foundation made a $500,000 donation to the WHO's COVID-19 Solidarity Response Fund.
FASHIONADO
"I was determined that Erdem x H&M would be the most beautiful collection, of the most amazing materials, details, and finishes," says designer Erdem Moralioglu. "I wanted this to be a collection that was truly focused on the pieces, to make something timeless in such a transient age."
In July 2017, H&M announced that British brand Erdem would be next in line of high-end collaborators to partner with the fast-fashion retailer. Details surrounding the partnership were kept secret, revealing only that florals and lace will be staples in the collection as they are within Erdem's DNA. It was also revealed of an additional collaboration with famed filmmaker Baz Luhrmann who would be creating a mini-movie about the Erdem X H&M collection.
The Erdem collection hit H&M stores worldwide on Nov. 2nd with 83 pieces of womenswear, menswear, accessories and shoes. Erdem pointed out that the women in his life - mother, sister, were the inspiration for this collection. Prices range from $29.99 - $299.00 As promised, dreamy and elegant florals have blossomed throughout most of the pieces, including florals on the shoes. Also, expect to see tailored coats, chic handbags and something quite new for Erdem that is sure to be a huge hit with the H&M customer, the hoodie.
Baz Luhrmann has set the tone of the Erdem X H&M collaborative collection with an ethereal short film that tells a youthful story of romance, mystery and a love triangle. The film, titled, “The Secret Life of Flowers” features the Erdem collection in a visually captivating set.
“I wanted the film to be like a whole movie. It’s a very modern love story, set in a country house that is full of its own secrets and it’s like a metaphor for our times - it’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring,” says Baz Luhrmann.
For the first time, H&M’s fashion show will align with the current season to bring their customers a collection straight off the runway. The H&M Studio collection will be presented during Paris Fashion Week for the brand’s first-ever ‘see now, buy now’ show on March 1st . It will be available to customers on hm.com immediately following the show and in select stores beginning March 2nd .
The fashion show will include key womenswear looks, and for the first time, will also show a full menswear collection. “Bringing fashion immediately from catwalk to checkout marks a new era for the fashion industry and we are very much looking forward to testing this exciting new format. We also want to share this moment with our customers and are therefore showing the fashion show live on our website. We hope they will enjoy it and find inspiration on how to mix the pieces to express their own personal style,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.
Studio is the name of H&M’s elevated seasonal collections, created by H&M’s core design team featuring limited-edition pieces full of on trend key looks and statement pieces for the season. The first Studio collection launched back in Fall/Winter of 2013 with a show during Paris Fashion Week made to align with the runway calendars.
In 2017, H&M continues to celebrate their love for democratic fashion, now offering the H&M Studio S/S’17 collection directly to their customers. For Spring/Summer 2017, traditional tailoring techniques meet with the functionality and high-tech elements of sportswear in a fresh and modern clash pulling inspiration from the grace, passion and strength of the ballet movement.
For all the fitness resolutioners who are stylish yet budget conscious there is H&M... H&M has a fitness capsule collection for men and women that will suit all your running, yoga and workout needs while keeping you on trend. Shop H&M here.
Introducing IVYREVEL – a global digital fashion house for women, setting a new agenda in digital innovation, design process and customer experience. IVYREVEL is a pioneering digital fashion brand proud to be supported by H&M GROUP, PAYPAL and selected influential business giants within digital technology, launched globally on April 7th 2016.
“We are proud to be digital-only, breaking boundaries to create a new fashion heritage by merging fashion creativity with technological innovation,” says Dejan Subosic, Co-Founder of IVYREVEL.
IVYREVEL's style is polished, bold and extrovert, with a focus on feminine silhouettes and a dressed-up attitude. The IVYREVEL woman is a “revelista” who uses online living to her own advantage, setting her own rules, looking for the next trend she spots on her feed, always sharing her cosmopolitan lifestyle on social media. Most of the designs will be limited edition, adding particular uniqueness for a global offering. The product range will be constantly monitored and updated to meet customer’s needs: there will always be something new and unique at IVYREVEL.
Innovation is in the heart of IVYREVEL. The company is reshaping the traditional creative process - experimenting within the fields where human creativity is empowered by machine learning ability, creativity and workmanship. “Technology as a source of creative expression within fashion is something that excites us. We will learn a great deal about the evolution of creativity by fusing these two worlds together,” says Dejan Subosic.
Customer data has long been a backbone of the fashion industry: IVYREVEL will pioneer new trend analysis that fully integrates multiple sources of data. Specially developed algorithms will enhance its design, creating the product its customers want and ensuring IVYREVEL truly understands its customers changing passions.
IVYREVEL is founding its own Fashion Tech Lab in Stockholm that will be tasked with blue-sky thinking to experiment with the future of fashion. Machine learning as part of the creative process, interactive fabrics, wearable tech, distribution, customer experience: the Fashion Tech Lab will ensure that IVYREVEL continues to innovate, and to stay at the forefront of 21st century fashion.
IVYREVEL is supported by its global partners. H&M GROUP is an investor and support within production and strategic advice. PAYPAL is a partner and advisor within payment and distribution. "We are delighted to support the entrepreneurs at IVYREVEL on their journey to explore the merge of fashion creativity with technological innovation and in creating a fashion brand for women of the digital generation", says Björn Magnusson, Head of H&M CO:LAB, part of H&M New Business.
Fashionado is a fashion & lifestyle brand where readers indulge in a myriad of trending topics from the world of fashion, design, art and culinary. Via the FashionadoTV digital platform, Fashionado founder, E. Vincent Martinez, hosts interviews with celebrities, fashion designers, artists and industry professionals.
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