adidas by Stella McCartney previews Fall/Winter 2017 collection at the first Stella’s World presentation in Tokyo

An exclusive debut of the season’s key looks showcased via virtual reality

Experience the collection’s two parallel worlds, city and nature, on a whole new level

Featuring Japanese influencers Yuka Mannami and Chiharu Okunugi

adidas by Stella McCartney today debuts the Fall/Winter 2017 collection via an immersive virtual reality experience set to bring the season’s key looks to life. The journey is designed as part of the presentation of The Stella McCartney collections in Tokyo, which also include her womenswear and menswear mainlines, accessories, eyewear, swimwear and the newly launched fragrance POP Blubell. At the event’s adidas by Stella McCartney showcase, guests will move seamlessly between the collection’s two parallel worlds - city and nature - as the four leading looks are showcased in action.

“City life and the outdoors both provide a boundless source of inspiration for me. The new FW17 collection exemplifies that in the nature-inspired prints, detailing and the different technologies used. Every design has been considered so women can get creative and thrive in different environments, no matter what workout they’re doing or what the weather is like. We wanted this to come across in a fun and innovative way, which is why we’ve created this playful virtual reality experience,” explains Stella McCartney.

Immersing themselves in the collection in an entirely unique and engaging way, guests will be invited to embark on a VR journey that places them at the heart of a 360° experience, which will begin once they are led through a gallery featuring FW17 campaign and lookbook imagery. The viewers will then be ‘transported’ between the two, parallel worlds the collection is inspired by, as the new adidas by Stella McCartney visual identity is weaved throughout the experience. Set in these contrasting environments, guests will be presented with a preview of the Run, Train and Yoga range within four scenarios designed to demonstrate the workout opportunities each look draws on.

As guests ‘jump’ from one look to the other, they will find themselves in the centre of a continuous virtual experience taking place all around them. With synchronised movement expressed by a circle of four female athletes, including Japanese influencers Yuka Mannami and Chiharu Okunugi, all four women will perform the same movements in unison within each scenario. The looks include: the head-to-toe sustainable city Run look, the warp knit HIIT Train look, the off-road winter trail Run look, and the shanti power, seamless separates Yoga look.

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Porsche Design Sport by adidas Spring/Summer 2017 collection: designed for the Urban Commuter

Porsche Design Sport by adidas has unveiled its Spring / Summer 2017 collection; a range of premium sportswear essentials which continues to fuse a style-led approach with superior functionality. Designed for the ‘Urban Commuter’, this collection is perfectly equipped with contemporary, practical solutions for journeying in comfort and style.

The premium, performance-focused collection features the highest quality materials to provide everything the urban-active man requires for his daily journeys, whether it be commuting to work, traveling for business, leisure or heading to the gym. Advanced technical orientations are elegantly integrated to protect against the elements, may it be darkness or light, rain or sun, cold or warmth.

Inspired by the fusion of technology, natural structures and geometric graphics, the new collection champions a subtle hexagon pattern mix to create a futuristic look reminiscent of science-fiction references. This refined print is infused across several key pieces and also features reflective elements which illuminate the eye-catching pattern when hit by light. The concept of the irregularity of nature also influences a unique geometric pattern interference whereby patterns are irregularly mixed within an outfit. A masculine colour palette featuring midnight blues, black and natural colours complements the use of print within the range and creates a sporty but sophisticated aesthetic.

As part of the Spring / Summer 2017 collection, key pieces have been engineered specifically for the purposes of ‘Commuting in Cold’ and ‘Commuting in Darkness’.

Speaking of the collection, Jacques Chassaing, Senior Design Director Porsche Design Sport by adidas, said: “With Porsche Design Sport by adidas we are committed to creating products which marry efficient design details and superior construction with the adidas performance spirit. We know that our consumer is active during even the coldest and darkest months of the year so we have created versatile solutions which incorporate intelligent technicalities necessary to stay warm and dry in the urban environment. Porsche Design Sport by adidas represents sportswear at the most premium level and so precision, luxury detailing and a cutting edge aesthetic are intrinsic to our designs.”

Commuting in Cold: The latest collection includes a capsule of items designed to keep the urban commuter warm and dry during the colder months whilst efficient design details offer a modern look. A hero piece in the collection is the PADDED JACKET, which features a minimalist design and is filled with premium PrimaLoft® Gold insulation - a practical yet smart solution for when the temperature drops. The jacket is also available in a versatile vest design which can be paired with the FUNCTIONAL WOOL MIX TOP, a handsome garment with performance built into its fabric. The refined and technical SEVEN-EIGHT COMMUTER PANT fuses technicality and style; this water-repellant, comfortable pant features the classic five-pockets, roll-up cuffs and a slight crop for a premium, modern look.

As a stylish footwear solution, the UltraBOOST Trainer combines the functional design of Porsche Design with cutting-edge adidas footwear technology. The revolutionary foam delivers energy-filled comfort and distinctive leather elements add the characteristic luxury of Porsche Design Sport by adidas. The outfit is completed with the DRIVE TEAM BAG, a practical travel bag which features an EVA molded compartment to protect valuables whilst ventilated slits allow wet gym or commuting clothing to dry out.

Commuting in Darkness: Reflectivity is a key design and technology story, injecting advanced innovations essential for travelling during the dark hours. The tailored REFLECTIVE JACKET provides high performance in a lightweight design featuring a hexagonal print which becomes visible when illuminated. This print also appears on the REFLECTIVE CAP II for a modern take on high-visibility. 

Within the same look is the SEVEN-EIGHTH TIGHT, engineered for running performance, it features reflective details for added safety when commuting in the dark. For head to toe reflectivity, the ENDURANCE 2.0 shoe pairs sleek design, BOOST™ technology and reflective accents within a distinctive new design. A newly integrated higher rim on the EVA midsole provides added stability. A practical yet stylish accessory comes in the form of the OT BACKPACK which boasts reflective trim accents, an integrated cushioned zip pocket and a padded back panel and shoulder straps for supreme comfort every day.

For further information please visit adidas.com/porschedesignsport,www.youtube.com/user/porschedesignspor or porsche-design.com

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Totally Ripped: Jason Walsh Transforms John Krasinski

John Krasinski looks almost unrecognizable as he gears up to play a Navy SEAL in his new movie, "13 Hours: The Secret Soldiers of Benghazi." Trainer and Rise Nation founder, Jason Walsh transformed "The Office," star with two-a-day workout five times a week focusing on burning fat while gaining muscle. 

A long time supporter of Jason Walsh, John Krasinski among a handful of other noteworthy stars attended the launch of Rise Nation in August including Matt Damon, Emily Blunt, Eli Roth, Hilary Duff, Minka Kelly and more. The Los Angeles fitness hotspot features a 30 minute workout done exclusively on a VersaClimber machine and burns upwards of 600 to 800 calories a session. 

Jason loves the VersaClimber because it is virtually impossible to coast on. Meaning every moment of the workout engages your core, speeds up your heart rate and strengthens your muscles. Climbing on the VersaClimber mimics the motions of a crawl which aligns your body and reaffirms good posture and is zero impact. Unlike similar intense workouts, you can train at Rise Nation everyday because it's full body and you won't get hurt. 

Fans of Rise Nation include; Bradely Cooper, Ashlee Greene, Justin Timberlake, Jessica Biel, Ina Shayk, Ashley Tisdale and more.

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