PUMA ANNOUNCES BIG SEAN AS NEW CREATIVE COLLABORATOR AND GLOBAL AMBASSADOR

Global Sports Brand PUMA has partnered with cultural influencer, Grammy nominated, multi-platinum recording artist, Big Sean, as their new Creative Collaborator and Global Ambassador. Partnering with the accomplished artist expands the brand’s roster of partners that lend their creativity and give inspiration to PUMA’s lifestyle product range.

Big Sean will be working alongside PUMA's team to design an exclusive collection that’s set to release in Spring 2018.  Included in the new partnership, we will see Big Sean as the face of the next PUMA Classics campaign this summer.  Before that comes to fruition, he will represent the brand utilizing styles from their Classics line – from the iconic PUMA Suede and Clyde to the forever fly T7 Track Jacket and Pant. PUMA will also be supporting Sean in his upcoming “I Decided.” Summer tour where the Brand is a sponsor.

Adam Petrick, PUMA’s Global Director for Brand Marketing remarks about the partnership, “We are thrilled to have Big Sean on board. Anyone who's followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”

Note: Apparel and sneakers worn by Sean in the photo are custom-made and not part of the collaborative collection with PUMA.

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Porsche Design Sport by adidas unveils the Limited Edition All Black UltraBOOST

Porsche Design Sport by adidas launches a limited edition iteration of the iconic PDS UltraBOOST, now available for the first time in a powerful yet sophisticated all black model.

Pairing the functional design of Porsche Design with ground-breaking performance technology from adidas, the aspirational sneaker represents the best in engineered luxury footwear. Offering a sneaker that is both a casual style statement and a performance-orientated running shoe, the limited edition sneaker, which marks the tenth anniversary of the collaboration between premium-lifestyle brand Porsche Design and sports brand adidas, is guaranteed to turn heads this season.

Jacques Chassaing, Senior Design Director Porsche Design Sport by adidas said, “This is an exciting development of adidas’ most celebrated and loved running shoe. After the widespread success of the all white silhouette last April, the natural next step was to engineer an all black iteration for our style-conscious consumer. Thanks to new advances in BOOSTTM design and manufacturing, we were able to engineer this iconic piece in core black while preserving key comfort-enhancing and performance elements as well as our signature aspirational aesthetic.”

The revolutionary BOOSTTM boasts a foam midsole that delivers supreme comfort while energy-returning properties keep every step charged with light, fast energy. The sturdy rubber outer-sole, engineered with Stretchweb technology and Torsion System, delivers stability and grip without sacrificing ground feel, while a seamless lining delivers increased comfort and reduced skin irritation. Comfort is further enhanced by a delicate, airy spacer-mesh upper and soft, pin-perforated leather for a truly luxurious ride.

Pair this stand-out sneaker with two elevated Porsche Design Sport by adidas essentials for the ultimate in luxurious yet casual elegance. The sporty SWEAT HOODIE is an indulgent leisure piece crafted from a lightweight performance fabric that maximises breathability. Finally, the refined, comfortable SWEAT PANT, updated this season with a slim, modern cut, and made from a soft, moisture-wicking stretch fabric is the perfect leisure companion to complete the sophisticated sports-luxe look.

In a final statement of characteristic exclusivity, the all black UltraBOOST is available in limited numbers from March 01, 2017 at key Porsche Design Sport by adidas retailers, Porsche Design Stores worldwide and online at adidas.com/porschedesignsport and porsche-design.com.

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PUMA Drops the Latest Fierce Trainer- Adding Fierceness to Your Training Routine. Worn by Kylie Jenner

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Kylie Jenner wears the new Fierce KRM

Global Sports Brand PUMA continues to slay with innovative performance gear merged with contemporary styling. Dropping this month is the latest style of the brand’s next level training shoes, the PUMA Fierce KRM.

First introduced in April and worn by style icon Kylie Jenner, the PUMA Fierce features a lightweight lace-less design that mixes performance technology and street-worthy style. The PUMA Fierce has a demi height slip-on construction, a supportive midsole, and flexible outsole allowing for fast, multi-directional movements. The style’s performance functionality and distinct design will carry the wearer from their latest training class to the street.

There’s not a fitness routine that the Fierce KRM couldn’t handle. It works with you – never against you – through every workout. It’s inspired by dance movements and designed for rigorous training: a lightweight construction, supportive high collar, and full length flex groove for stronger moves. In addition to its fierceness, it exudes beauty. The upper material features an exquisite 3-dimensional kurim lace-like pattern intertwined with the Fierce’s trademark neoprene construction. Available in four sophisticated colourways - Black, Winetasting, Olive and Whisper White, you are sure to rock the gym in style.

The PUMA Fierce KRM drops in PUMA.com, PUMA stores and selected retailers worldwide starting November 1st.  In Europe the Fierce KRM is available exclusively from the 31st October in Black, Winetasting and Olive at Footlocker EU stores and online at www.footlocker.eu