adidas Running launches brand-new PureBOOST GO, created specifically for thrilling city running

After introducing a limited release black and white colorway in early July, adidas Running now presents PureBOOST GO – a silhouette created especially for the street runner. Designed for changing directions, the highly adaptive shoe offers a running experience that’s both thrilling and accessible for all.

The PureBOOST GO features a brand-new Expanded Landing Zone - a wider forefoot platform for increased forefoot stability during multi-directional movements. A deconstructed circular knit upper, crafted from a breathable fabric, improves flexibility and freedom of movement with each step. The full-length BOOST midsole, adidas’ industry-defining technology, offers runners endless energy return.

Captain of adidas Runners New York City Kwasi Kessie said: “For me, there’s nothing more thrilling than running the streets through my city. It’s exciting because it’s raw and unpredictable and discovering the city in this way is totally unique. adidas’ PureBOOST Go is the right shoe for city running, it means I can change direction and adapt to anything the city throws at me.”

The PureBOOST Go was first introduced in a limited release black and white colorway on July 6, followed by an exclusive US edition in white with grey detailing on July 19. The hero colorway of adidas PureBOOST Go in charcoal will be available to purchase globally on adidas.com on August 22 and in stores on August 29.

To find out more, please visit: adidas.com/PureBOOST

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PUMA ANNOUNCES BIG SEAN AS NEW CREATIVE COLLABORATOR AND GLOBAL AMBASSADOR

Global Sports Brand PUMA has partnered with cultural influencer, Grammy nominated, multi-platinum recording artist, Big Sean, as their new Creative Collaborator and Global Ambassador. Partnering with the accomplished artist expands the brand’s roster of partners that lend their creativity and give inspiration to PUMA’s lifestyle product range.

Big Sean will be working alongside PUMA's team to design an exclusive collection that’s set to release in Spring 2018.  Included in the new partnership, we will see Big Sean as the face of the next PUMA Classics campaign this summer.  Before that comes to fruition, he will represent the brand utilizing styles from their Classics line – from the iconic PUMA Suede and Clyde to the forever fly T7 Track Jacket and Pant. PUMA will also be supporting Sean in his upcoming “I Decided.” Summer tour where the Brand is a sponsor.

Adam Petrick, PUMA’s Global Director for Brand Marketing remarks about the partnership, “We are thrilled to have Big Sean on board. Anyone who's followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”

Note: Apparel and sneakers worn by Sean in the photo are custom-made and not part of the collaborative collection with PUMA.

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PUMA Drops the Latest Fierce Trainer- Adding Fierceness to Your Training Routine. Worn by Kylie Jenner

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Kylie Jenner wears the new Fierce KRM

Global Sports Brand PUMA continues to slay with innovative performance gear merged with contemporary styling. Dropping this month is the latest style of the brand’s next level training shoes, the PUMA Fierce KRM.

First introduced in April and worn by style icon Kylie Jenner, the PUMA Fierce features a lightweight lace-less design that mixes performance technology and street-worthy style. The PUMA Fierce has a demi height slip-on construction, a supportive midsole, and flexible outsole allowing for fast, multi-directional movements. The style’s performance functionality and distinct design will carry the wearer from their latest training class to the street.

There’s not a fitness routine that the Fierce KRM couldn’t handle. It works with you – never against you – through every workout. It’s inspired by dance movements and designed for rigorous training: a lightweight construction, supportive high collar, and full length flex groove for stronger moves. In addition to its fierceness, it exudes beauty. The upper material features an exquisite 3-dimensional kurim lace-like pattern intertwined with the Fierce’s trademark neoprene construction. Available in four sophisticated colourways - Black, Winetasting, Olive and Whisper White, you are sure to rock the gym in style.

The PUMA Fierce KRM drops in PUMA.com, PUMA stores and selected retailers worldwide starting November 1st.  In Europe the Fierce KRM is available exclusively from the 31st October in Black, Winetasting and Olive at Footlocker EU stores and online at www.footlocker.eu