adidas Running launches brand-new PureBOOST GO, created specifically for thrilling city running

After introducing a limited release black and white colorway in early July, adidas Running now presents PureBOOST GO – a silhouette created especially for the street runner. Designed for changing directions, the highly adaptive shoe offers a running experience that’s both thrilling and accessible for all.

The PureBOOST GO features a brand-new Expanded Landing Zone - a wider forefoot platform for increased forefoot stability during multi-directional movements. A deconstructed circular knit upper, crafted from a breathable fabric, improves flexibility and freedom of movement with each step. The full-length BOOST midsole, adidas’ industry-defining technology, offers runners endless energy return.

Captain of adidas Runners New York City Kwasi Kessie said: “For me, there’s nothing more thrilling than running the streets through my city. It’s exciting because it’s raw and unpredictable and discovering the city in this way is totally unique. adidas’ PureBOOST Go is the right shoe for city running, it means I can change direction and adapt to anything the city throws at me.”

The PureBOOST Go was first introduced in a limited release black and white colorway on July 6, followed by an exclusive US edition in white with grey detailing on July 19. The hero colorway of adidas PureBOOST Go in charcoal will be available to purchase globally on adidas.com on August 22 and in stores on August 29.

To find out more, please visit: adidas.com/PureBOOST

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Porsche Design Sport by adidas unveils the Limited Edition All Black UltraBOOST

Porsche Design Sport by adidas launches a limited edition iteration of the iconic PDS UltraBOOST, now available for the first time in a powerful yet sophisticated all black model.

Pairing the functional design of Porsche Design with ground-breaking performance technology from adidas, the aspirational sneaker represents the best in engineered luxury footwear. Offering a sneaker that is both a casual style statement and a performance-orientated running shoe, the limited edition sneaker, which marks the tenth anniversary of the collaboration between premium-lifestyle brand Porsche Design and sports brand adidas, is guaranteed to turn heads this season.

Jacques Chassaing, Senior Design Director Porsche Design Sport by adidas said, “This is an exciting development of adidas’ most celebrated and loved running shoe. After the widespread success of the all white silhouette last April, the natural next step was to engineer an all black iteration for our style-conscious consumer. Thanks to new advances in BOOSTTM design and manufacturing, we were able to engineer this iconic piece in core black while preserving key comfort-enhancing and performance elements as well as our signature aspirational aesthetic.”

The revolutionary BOOSTTM boasts a foam midsole that delivers supreme comfort while energy-returning properties keep every step charged with light, fast energy. The sturdy rubber outer-sole, engineered with Stretchweb technology and Torsion System, delivers stability and grip without sacrificing ground feel, while a seamless lining delivers increased comfort and reduced skin irritation. Comfort is further enhanced by a delicate, airy spacer-mesh upper and soft, pin-perforated leather for a truly luxurious ride.

Pair this stand-out sneaker with two elevated Porsche Design Sport by adidas essentials for the ultimate in luxurious yet casual elegance. The sporty SWEAT HOODIE is an indulgent leisure piece crafted from a lightweight performance fabric that maximises breathability. Finally, the refined, comfortable SWEAT PANT, updated this season with a slim, modern cut, and made from a soft, moisture-wicking stretch fabric is the perfect leisure companion to complete the sophisticated sports-luxe look.

In a final statement of characteristic exclusivity, the all black UltraBOOST is available in limited numbers from March 01, 2017 at key Porsche Design Sport by adidas retailers, Porsche Design Stores worldwide and online at adidas.com/porschedesignsport and porsche-design.com.

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