Top Athleisure Trends of 2019

In the fashion world, trends come and go in a New York minute. However, one craze that continues to stand the test of time is athleisure. It has certainly come a long way since it was first introduced in 1998, when Canadian brand Lululemon launched their first pair of Boogie Pants. Fast-forward to 2019, and many retailers have claimed their slice of the athleisure pie. Now, brands both old and new have turned it into the billion-dollar industry it is today.
It's no surprise that athleisure is only predicted to get bigger from here on out. With that in mind, here are some trends driving the industry's growth in 2019.

Sustainability

Fashion is one of the leading contributors of pollution, coming only second to the oil industry. As such, the industry is starting to take notice — from the high streets of Paris Fashion Week, to the racks of your local H&M. Activewear, in particular, is guilty of producing stretchy fabrics made from synthetic materials. Fortunately, there are new players on the market who are setting the standard for ethical production. One such brand is Girlfriend Collective, which uses recycled plastic fabrics to make their apparel. Moreover, they encourage transparency by disclosing details about their manufacturing processes and factories. In turn, this poses a challenge to other existing activewear brands to re-think their own methods.

Body Positivity

For the longest time, the face of activewear has been a bunch of slender athletes with six-pack abs. As a result, plus-sized customers are often left out of the conversation and left with the stereotype that only fit people can exercise. However, this couldn't be further from the truth. Thankfully, Outdoor Voices' range of leggings and sports bras boast extended sizing. On top of this, they are also changing the narrative by highlighting curvier models in their campaigns. Unsurprisingly, more brands are starting to follow suit — even the likes of Nike and Adidas.

Couture-casual Mix-up
The fresh wave of athleisure isn't limited to sneakers and leggings. Now, people are mixing both couture and gym clothes. For instance, Carbon38 Takara's biker shorts are commonly paired with coats, jewelry, or even heels. This unique combination can really create a well-balanced look that is chic and still comfortable. And while you wouldn’t wear it during a weights session at the gym, this twill jacket by Woman Within is perfect for covering up after a yoga class or a barre session. Lightweight and easy to throw on, it’s another testament to athleisure’s laidback and versatile nature.

Performance Wear

Lycra, spandex, and MicroModal are familiar fabrics when it comes to activewear. But today, there is a new generation of sweat-wicking and compressing fibers designed to support peak performance. For instance, Under Armour's Athlete Recovery Track Suit is made with mineral-lined fabric that reflects infrared light back to the body, thus helping muscles recover faster. And true to athleisure's nature, the clothes are designed to look super sleek.

Athleisure Makeup

In line with looking good while working out, even beauty companies have started to create their own lines of workout-friendly makeup. While it’s always best to exercise wearing as little makeup a possible, new products like waterproof cosmetics can withstand sweat and keep you looking fresh. CliniqueFIT's waterproof foundation, for example, creates a natural-looking matte finish with added sun protection to make those workout selfies look better than ever.
Like we said, the athleisure movement shows no signs of slowing down. Until fashion can create something equally comfortable and effortlessly stylish, people are sure to keep riding this bandwagon for years to come.


FASHIONADO

YUKI HASHIMOTO SS20 WORKWEAR COLLECTION

After the debut of its Spring/Summer 2019 collection, Japan’s up-and-coming brand YUKI HASHIMOTO returns with a lookbook for Spring/Summer 2020. Pursuing a “New Order” that respects the history and culture of fashion while designing pieces that go beyond current trends, “Y27=F2RM7LA” includes experimental, workwear-inspired items along with a variety of sleek leather bags.

T-shirts take on neon-colored stitching, black and white-colored blocks cover the knees of pants and graphics, created by photographer Kazuhito Ishikawa, are found on the backs of T-shirts. The collection subverts conventional ideas of workwear with quirky details that include ties placed on the arms of shirts instead of the fronts, half of a leather vest imposed on a trench coat and moto jacket collars fixed on tweed blazers. YUKI HASHIMOTO also worked in collaboration with KITAYAMA STUDIO, a Beijing-based leather goods brand, to release a variety of bags. Styles include fanny packs, top-handle and over-the-shoulder bags — all in white, gray, black and orange colorways.

Yuki Hashimoto is a Japanese designer who worked as a design assistant for brands such as Raf Simons, Mason Margiela and Kris Van Assche. He draws inspiration from experiences that express raw and sometimes contradictory emotions; his colorful pieces take on dark tones, while mixing different materials and styles.

View YUKI HASHIMOTO’s Spring/Summer 2020 collection above and stay up to date with more of the brand’s releases on its online store.

Source: HypeBeast

FASHIONADO

Raf Simons & Fred Perry Collaborate for FW19 Collection

Raf Simons has debuted the latest collection in his ongoing Fred Perry collaboration, once again taking inspiration from British youth culture and classic subcultures. For this collection, Simons has celebrated the work of photographers Gavin Watson and George Plember, with archival photographs digitally printed across the pieces.

Watson began photography at a young age, and had already captured over 10,000 by his 16th birthday. His work focused on his own growing up and his love of two-tone music throughout the 1970s and early ’80s. Plember, on the other hand, was a South London schoolteacher who centered his work on Thamesmead, a London brutalist housing estate, and the young people who lived there.

In the FW19 collection, Watson and Plember’s work appears on classic Fred Perry pieces including hoodies, turtle neck sweatshirts, polo shirts and colorful T-shirts. Additionally, the Fred Perry laurel wreath appears throughout the collection, replacing the hanging metal hoops from Simons’ FW19 collection.

The collection has been launched with an immersive lookbook that takes users inside a virtual house. The lookbook — which is similar to last season’s campaign imagery — is shoppable and contains hidden clues to take you somewhere different. The full collection is available now from the Fred Perry web store and select locations.

Source: HypeBeast

FASHIONADO

Fear of God's ESSENTIALS FW19 Collection

Fear of God’s ESSENTIALS range has delivered its latest release of casual staples for Fall/Winter 2019, this time around serving up a photographic collection featuring artwork by Shaniqwa Jarvis. The assortment includes hoodies and crewnecks, offered in black and white, that have all been printed with floral imagery created by the photographer.

Each hoodie features a kangaroo pocket and an ESSENTIALS branding emblem on the front. The white edition is marked by pink flowers and a blue sky across the back for a softer palette, while the black version gets brightened up with orange and green blossoms. A rubberized logo patch on the hood finishes them off. Meanwhile, Jarvis’ artwork follows the same scheme for the crewneck silhouettes, which feature ribbed knitting at the collar, cuffs and hem for a classic construction.

The hoodies are priced at $100 USD, while the crewnecks are priced at $90 USD. All styles are available to shop now from SSENSE’s webstore.

Source:HypeBeast

FASHIONADO

Burberry Releases SS19 Runway Zip-Up Shirt

Burberry has released one of its most iconic Spring/Summer 2019 runway pieces, the “WHY DID THEY KILL BAMBI?” deer-print shirt.

The Riccardo Tisci-designed piece is steeped in history and references. The printed phrase takes after more than just one pool of inspiration, as it looks to the lyrics of the Sex Pistols’ 1979 song “Who Killed Bambi?” — which was incidentally co-written by Vivienne Westwood, who soon went on to collaborate with Tisci at Burberry — as well as Tisci’s time as the head of Givenchy, which delivered a number of iconic Bambi-adorned pieces. The print also nods to the fact that Burberry said it would no longer use fur in its future collections.

Burberry’s short-sleeve offering is made from cotton twill and features a half-zip down the front using leather hardware. The boxy fit is complemented by two box-shaped chest pockets, and on the rear, Burberry has added two pictures of a porcelain deer.

Take a closer look at this SS19 runway piece from Burberry in the gallery above, and pick it up for yourself from retailers such as MATCHESFASHION.COM for $903 USD.

Source: HypeBeast

FASHIONADO

TICKETS NOW ON SALE TO THE 27TH ANNIVERSARY OF JEFFREY FASHION CARES

Jeffrey Fashion Cares Atlanta is set to celebrate 27 stylish years on Monday, August 26, 2019 at 7 p.m. and individual tickets are now on sale at jeffreyfashioncares.com. The annual event, which has become a mainstay on Atlanta’s social circuit, is founded by acclaimed retailer and arbiter of style, Jeffrey Kalinsky, who recently expanded his Atlanta store in Phipps Plaza and is now offering both men’s and women’s clothing, shoes, accessories and jewelry. What is aways an unforgettable evening, Jeffrey Fashion Cares will kick off with a cocktail reception and dynamic silent auction followed by a high-energy live auction. The evening’s pièce de résistance, a runway show featuring Kalinsky’s style selections from high-end designers, once again promises to dazzle with looks from Celine, Christian Dior, Givenchy, Dries Van Noten, Sacai, Saint Laurent Paris, Balenciaga, Valentino, Christian Louboutin and Manolo Blahnik. The 2019 event will be held at Phipps Plaza and benefit Susan G. Komen Greater Atlanta, the Atlanta AIDS Fund (AAF), and the Medical University of South Carolina.

The annual event is co-chaired by Lila Hertz, Louise Sams and Marsha Archer who will continue Kalinksy’s mission to raise as much funds and awareness for the event’s beneficiaries as possible. Selling out year after year, guests will slip into a completely transformed and private environment in the Monarch Court at Phipps Plaza located in the heart of Buckhead. Last year’s event raised nearly $625,000 for the organizations, and in its history, Jeffrey Fashion Cares has grown into one of the largest combined AIDS and breast cancer benefits in the country.

Single seat tickets begin at $500 and sponsor and patron packages are currently available. For more information or to purchase tickets, become a sponsor or donate, visit jeffreyfashioncares.com. Stay connected on Twitter at @fashioncares, on Facebook at www.facebook.com/JeffreyFashionCares, and on Instagram at @jeffreyfashioncares.

A special thanks to the 2019 sponsors: Host of the Night - Phipps Plaza, a Simon Center; Toast of the Night - Nordstrom; Presenting: Blue Sky, eventologie, Jeffrey, MAGNUM, Modern Luxury, and The Tavern at Phipps.

Jeffrey Fashion Cares

Jeffrey Kalinsky

FASHIONADO

Todd Snyder FALL 2019 Menswear

Sometime in 2017 Todd Snyder gave up big seasonal inspirations and started mining his own personal history. The strategy has worked swimmingly, leading Snyder to one of his best collections ever for Fall 2019. Boiled down, the lineup was a ’90s-does-’70s rendition of Midwestern Americana, with lemon and sky striped grungy sweaters, wood-paneling-color grandpa cardigans, rock star shearlings, Western shirts in dusty azure and pale rose, and an Iowa State sweatshirt (his alma mater).

Snyder’s own life story is so richly intertwined with that of America’s sportswear obsessions; since he started by producing smart menswear at Polo Ralph Lauren and then The Gap many years ago, each piece here felt like a walk down memory lane. Only rather than sepia-toned, this bit of nostalgia was in Technicolor: On the runway it was a rainbow of fluorescent lights to evoke a suburban basement, in the clothes it was a rich palette of jewel box colors.

In addition to these clever twists on menswear staples, Snyder also offered some more challenging ideas. Will dudes come around on superwide-wale corduroy trousers or an amazing technicolor puffer? On the runway, the collection was optimized for Insta-appeal. That’s a pro for the lethally suave gents that dotted Snyder’s front row, snapping away on their phones like dandy paparazzi. But for the consumer not familiar with the fact that underneath that street style coat is a pair of plaid trousers that evokes an Iowan fall made with tender love and care? Well, maybe they’ll never know. The high gloss of a fashion show has a purpose, but Snyder could benefit from being a little scruffier, a little more soulful around the edges.

Source: VOGUE RUNWAY

FASHIONADO