Streetwear Brand 'Social Distance Social Club' Launches Collection

 Social Distance Social Club, a new streetwear brand out of Los Angeles, Ca, launched Friday, April 17, to record-breaking sales. The new clothing line was created to increase awareness around the importance of Social Distancing in the era of COVID-19, while raising money for World Central Kitchen.

The current line-up consists of t-shirts, hoodies, facemasks, crop tops, and tank tops with a straightforward message: Social Distancing Saves Lives. The streetwear collection was created by two young entrepreneurs with strong backgrounds in fashion and brand marketing.

The passion for creating the line came out of their frustration with the mixed messaging in media and government on the importance of social distancing to flatten the COVID-19 curve.

The founders have close friends working in the restaurant industry and healthcare, two of the hardest-hit sectors in the COVID-19 pandemic. They understand the challenges restaurants are facing and the sacrifices the nation's healthcare workers are making.

Inspired by José Andrés and World Central Kitchen, the duo were motivated to create a campaign to raise money supporting World Central Kitchen and #ChefsforAmerica COVID-19 response.

World Central Kitchen is working across America to safely distribute individually packaged, fresh meals in communities that need support by activating restaurants to help meet this demand while providing jobs for their staff and meals for those in need.

Five dollars of every item sold at SocialDistanceSocialClub.shop will be donated to the World Central Kitchen COVID-19 relief program.

With backgrounds in fashion and branding, the founders felt confident they could reframe the Social Distance narrative by aligning the message with an urban streetwear vibe designed to appeal to the America's Gen Z and Millennial generations.

The founders plan on extending the product line to include joggers, socks, jackets, and other small accessories within the coming weeks.

FASHIONADO

UNIQLO UT Enlists Artist Yoon Hyup for Mickey Mouse Apparel Collaboration

Following its ‘Sailor Moon Eternal’ t-shirt collection, UNIQLO UT now enlists New York-based artist Yoon Hyup to design an apparel capsule inspired by Disney’s Mickey and Minnie Mouse characters. Hyup’s signature line and dot artworks adorn the graphics-packed assemblage spanning hoodies, sweatshirts and tees in men’s, women’s, and kids sizes. Highlights include a black crewneck sweatshirt with white graphics of several Disney characters across the chest portion as well as a heather grey tee with an abstract interpretation of Mickey.

View the collaboration above and expect the capsule to launch at UNIQLO stores stateside on August 26.

Source: HypeBeast

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Raf Simons & Fred Perry Collaborate for FW19 Collection

Raf Simons has debuted the latest collection in his ongoing Fred Perry collaboration, once again taking inspiration from British youth culture and classic subcultures. For this collection, Simons has celebrated the work of photographers Gavin Watson and George Plember, with archival photographs digitally printed across the pieces.

Watson began photography at a young age, and had already captured over 10,000 by his 16th birthday. His work focused on his own growing up and his love of two-tone music throughout the 1970s and early ’80s. Plember, on the other hand, was a South London schoolteacher who centered his work on Thamesmead, a London brutalist housing estate, and the young people who lived there.

In the FW19 collection, Watson and Plember’s work appears on classic Fred Perry pieces including hoodies, turtle neck sweatshirts, polo shirts and colorful T-shirts. Additionally, the Fred Perry laurel wreath appears throughout the collection, replacing the hanging metal hoops from Simons’ FW19 collection.

The collection has been launched with an immersive lookbook that takes users inside a virtual house. The lookbook — which is similar to last season’s campaign imagery — is shoppable and contains hidden clues to take you somewhere different. The full collection is available now from the Fred Perry web store and select locations.

Source: HypeBeast

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Fear of God's ESSENTIALS FW19 Collection

Fear of God’s ESSENTIALS range has delivered its latest release of casual staples for Fall/Winter 2019, this time around serving up a photographic collection featuring artwork by Shaniqwa Jarvis. The assortment includes hoodies and crewnecks, offered in black and white, that have all been printed with floral imagery created by the photographer.

Each hoodie features a kangaroo pocket and an ESSENTIALS branding emblem on the front. The white edition is marked by pink flowers and a blue sky across the back for a softer palette, while the black version gets brightened up with orange and green blossoms. A rubberized logo patch on the hood finishes them off. Meanwhile, Jarvis’ artwork follows the same scheme for the crewneck silhouettes, which feature ribbed knitting at the collar, cuffs and hem for a classic construction.

The hoodies are priced at $100 USD, while the crewnecks are priced at $90 USD. All styles are available to shop now from SSENSE’s webstore.

Source:HypeBeast

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