R&B SUPERSTAR JASON DERULO LIVE AT BLOOMINGDALE’S LENOX SQUARE FOR THE LAUNCH OF HIS COLLECTION LVL XIII

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jason derulo bloomingdales

Luxury menswear label LVLXIII (pronounced Level 13), founded by Atlanta native Antonio Brown will launch at Bloomindale’s Lenox Square as part of an exclusive partnership between the label and the retailer.  Investor and brand ambassador Jason Derulo will be on hand at the launch event to introduce the spirit and inspiration for the fall collection. 

Brown and Derulo participate in a panel discussion led by Dennis Malcolm Byron, contributing writer for Men’s Book Atlanta.  The partners will discuss growing a business from scratch and breaking into the luxury fashion business.

LVLXIII was launched exclusively at Bloomingdale’s earlier this year in four doors including New York, LA and Miami.  In addition to key menswear pieces, the line also includes a shoe collection that will be in stores in spring 2018.  The brand, described as streetwear meets luxury, is part of Bloomingdale’s Lab concept which highlights the latest trends in designer streetwear.

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Men's Book Style Setters "Men of Style"

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And here it is... Modern Luxury has chosen five dapper gentlemen as their 2017 Style Setters featured in the Fall issue of Men's Book. I am honored and thrilled to be among the Men of Style along with Todd Hoyles, Leron Rogers, Drew Brown and Dennis Dean. Very stylish company.

The photo shoot was a blast! Shot at a swanky penthouse at The Sovereign by Patrick Heagney, he and Stephanie Davis Smith of Modern Luxury had me doing all sorts of wild poses - all in the name of fashion and editorials. 

I want to give a huge thank you to Jeffrey McQuithy at Vis-A-Vis The Salon for my hair and grooming and another huge thanks to Jeffrey Atlanta's Men's Store. I'm wearing a Gucci suit with a Dior shirt in both shots but switched out the Gucci sneakers in the Table of Contents photo for a Maison Margiela lowtop paint-splatter sneaker in the other shot. Notice the Fendi Monster eyes peekaboo bag in both shots - a #MUSTHAVE!

You can see my spread and the other dapper dudes in the current issue of Men's Book, HERE!

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