R&B SUPERSTAR JASON DERULO LIVE AT BLOOMINGDALE’S LENOX SQUARE FOR THE LAUNCH OF HIS COLLECTION LVL XIII

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Luxury menswear label LVLXIII (pronounced Level 13), founded by Atlanta native Antonio Brown will launch at Bloomindale’s Lenox Square as part of an exclusive partnership between the label and the retailer.  Investor and brand ambassador Jason Derulo will be on hand at the launch event to introduce the spirit and inspiration for the fall collection. 

Brown and Derulo participate in a panel discussion led by Dennis Malcolm Byron, contributing writer for Men’s Book Atlanta.  The partners will discuss growing a business from scratch and breaking into the luxury fashion business.

LVLXIII was launched exclusively at Bloomingdale’s earlier this year in four doors including New York, LA and Miami.  In addition to key menswear pieces, the line also includes a shoe collection that will be in stores in spring 2018.  The brand, described as streetwear meets luxury, is part of Bloomingdale’s Lab concept which highlights the latest trends in designer streetwear.

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Jason Derulo + Daphne Joy Bring the BLING to the People's Choice Awards

jason derulo daphne joy people choice awards

Couple Wears A Million Dollars Worth of Diamonds to The People's Choice Awards

All eyes were on Jason Derulo and model, Daphne Joy, as they made their first public appearance as a couple, at the 42nd People's Choice Awards.

The two polarized the carpet, captivating all with their iced out, designer looks. Derulo in a black, tailored suit and Joy, in a white, floor-length Willfredo Gerardo gown and both were draped in diamonds.

Jason had his jeweler, Gabe Jacobs of Rafaello & Co., fly in from NYC just to bring him his custom bling.

The "Get Ugly" singer, wore a rose yellow gold, Rolex Sky-Dweller covered in diamonds accompanied by a diamond nail bracelet (valued at $350,000), but it was his Shredz model girlfriend that stole the show. Daphne wore five (5) white gold diamond tennis bracelets, a pair of 4 carat diamond studs and three (3) diamond rings (valued at $600,000). How's that for looking like a million bucks?

Rafaello & Co. is the largest private jewelry store in the heart of New York City's, Diamond District. They are known as "the jewelers to the stars" and their clientele includes everyone from Alicia Keys, Kate Upton, Khloe Kardashian, Swizz Beatz, Rihanna and JayZ. They are also the official jewelers to Roc Nation and create custom pendants for all of their athletes and artists. Led by Gabriel Jacobs, Rafaello's team of jewelers consistently raise the bar when it comes to custom design, luxury jewelry and quality diamonds.

(Center photo above) Jason Derulo, Daphne Joy with jeweler Gabe Jacob.

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