Kendall Jenner, Liu Wen, Mariacarla Boscono at LA PERLA flagship boutique opening in Milan

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KENDALL JENNER, LIU WEN and MARIACARLA BOSCONO joined in celebrating the La Perla Fall/Winter 2017 ready-to-wear collection and new flagship boutique located on via Montenapoleone in Milan during Milan Fashion Week where LA PERLA hosted a collection presentation and unveiling event with campaign stars Kendall Jenner, Liu Wen and Mariacarla Boscono. The evening’s décor was inspired by the British garden — a nod to the brand’s most recent collection by Creative Director, Julia Haart. The stunning boutique, spanning over 2,583 square feet, came to life with a street-wide floral installation including pillars of blooming bougainvillea; cloaked in the brand’s FW17 NYFW runway video.

The historic La Perla boutique on Milan’s most fashionable street has moved to a new location at 14 Montenapoleone and has doubled its size, expanding to over 2,583 square feet across two floors.

A geometric arrangement steals the scene at the entrance, decorated with golden metal trims and the La Perla logo against a light blue background. These two architectural features can be seen throughout the flagship store, which was designed by the Baciocchi Associati Studio, as all La Perla boutiques have been since the brand was acquired in 2013 by Pacific Global Management, the holding company owned by the family of Silvio Scaglia.
 

The main space is illuminated by pure white marble floors, which contrast sharply with the sapphire blue carpets adorned with metallic herringbone trims, detailing that can also be seen on the dark blue aluminum ceiling. The walls are covered in powder blue panels and golden mesh accents inspired by the weave of tulle, a symbolic fabric representing La Perla style. The juxtaposition of blue and white repeats on the stunning white marble staircase and on the soft, sinuous velvet-covered seats. The refined feel of this space is emphasized by the central pillar and private suite decorated with diamond-shaped mirrors.

The upper floor is divided into four rooms decorated with display niches and gilded mirrors. These spaces range in color, from shades of lilac and amethyst to bold purple in the VIP suite, a sophisticated and cozy lounge for the brand’s most important clients.

The relocation of the historic boutique on Via Montenapoleone falls within a global expansion project involving select La Perla flagship stores, such as the Rome boutique on Via Bocca di Leone which has also doubled in size in order to accommodate the new ready-to-wear collection— reflecting the company's new and expanded offering developed by Creative Director, Julia Haart.

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Justin Bieber Surprises His DJ, DJ Tay James, in LA at the Launch of “DiamondKnowsTheDJ"

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During the last few weeks, Justin Bieber has been on the road for his world-wide “Purpose” tour. With some days off this weekend, Bieber decided to surprised DJ Tay James at the launch party of his fashion concept line in collaboration with Diamond Supply Co.

Bieber strolled very unassuming and casual going directly to DJ Tay James, and hugging him from behind and congratulating him on the store collab. James’ collaboration with Diamond Supply Co. took place at their flagship store in LA, sponsored by Don Julio 1942.

In addition, Bieber wore a casual hoodie and a big smile, while singing along to what James was spinning and giving hugs, and handshakes to the stylish party crowd.

Over the years, James’ personal catch phrase and brand, “We Know The DJ” became a platform for all international and artist based DJs. Before the brand’s in-store and online launch with Diamond Supply Co, Bieber has worn the popular hoodies, hats and t-shirts of the lifestyle trend, “We Know The DJ.”

DJ Tay James has been Bieber’s official DJ since his first tour, “My World” in 2010.

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Emma Roberts, Prinkya Bose, Missi Pyle & More Gather for Red Carpet Green Dress Pre-Oscar Celebration

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“Scream Queens” Emma Roberts Attends at Red Carpet Green Dress in Partnership with Atelier Swarovski 8th Annual Pre-Oscar Celebration as a celebrity partner for the 2017 initiative.

“Scream Queens” Emma Roberts Attends at Red Carpet Green Dress in Partnership with Atelier Swarovski 8th Annual Pre-Oscar Celebration as a celebrity partner for the 2017 initiative.

“RED CARPET GREEN DRESS” IN PARTNERSHIP WITH ATELIER SWAROVSKI, HOSTED ITS EIGHTH ANNUAL PRE-OSCAR EVENT TO BRING AWARENESS TO THE ENVIRONMENT AND COMMUNITY THROUGH SUSTAINABLE FASHION
 
EMMA ROBERTS, PRIYANKA BOSE, MISSI PYLE & NEARLY 100 OTHER SUPPORTERS ATTENDED THE SOIREE AT A PRIVATE BEVERLY HILLS RESIDENCE ON FEBRUARY 23

On the evening of February 23, 2017, stars came out to celebrate the Eighth Annual Red Carpet Green Dress event hosted by Suzy Amis Cameron in partnership with Atelier Swarovksi, bringing awareness to sustainable fashion. In attendance were this year’s celebrity partners Emma Roberts (“Scream Queens”) and Priyanka Bose (“Lion”), in addition to actress Missi Pyle (Red Carpet Green Dress previous participant), Red Carpet Green Dress founder Suzy Amis Cameron and husband James Cameron and more. The event, also supported by Earth Friendly Products, maker of ECOS™ Laundry Detergent, had just under 100 attendees come together in support of the eco-friendly initiative at a private Beverly Hills residence. The campaign raises funds to benefit MUSE School CA, an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif., with her sister Rebecca Amis.

As guests nibbled on vegan appetizers and sipped on Absolut Elyx vodka cocktails, Red Carpet Green Dress’ Global Campaign Manager Samata Pattinson opened the evening by sharing the impact Amis Cameron’s initiative has had on the fashion industry and community. Amis Cameron followed, and shared remarks from her heart about the importance of sustainable living and her dream to inspire future generations.

“We eat food every day; we wear clothes every day, but it takes a concerted effort to help make the world a better place,” shared Amis Cameron. “But we can all do our part. Recycling clothes, eating fresh organic food-even one conscious meal a day- every little bit helps.”

One of the highlights of the evening came from the students of MUSE School CA, who shared first-hand testimonials of the impact the financial support from Red Carpet Green Dress has made on their lives.

Nadja Swarovski, member of the Swarovski Executive Board, spoke a few words highlighting the use of conscious luxury, as displayed by both Red Carpet Green Dress and Atelier Swarovski for the 2017 initiative.

The elegant affair, at which guests were able to mingle, enjoy the evening and high-quality fashion that supports a sustainable lifestyle, concluded around 9 p.m.

The event was held in anticipation of the 89th Academy Awards®, which will take place on Sunday, Feb. 26, 2017. In honor of Red Carpet Green Dress, Emma Roberts and Priyanka Bose will reveal eco-conscious gowns made by top designers at the Academy Awards and debut exclusive pieces from Atelier Swarovski’s first fine jewelry collection.

For more information on Red Carpet Green Dress, please visit www.redcarpetgreendress.com.

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Vivienne Westwood Partners With Red Carpet Green Dress

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VIVIENNE WESTWOOD TO CREATE SUSTAINABLE GOWN FOR
“LION” ACTRESS PRIYANKA BOSE TO WEAR TO THE
ACADEMY AWARDS ® IN HONOR OF
RED CARPET GREEN DRESS INITIATVE
 
GOWN TO BE WORN WITH EXCLUSIVE PIECES FROM THE NEW
ATELIER SWAROVSKI FINE JEWELRY COLLECTION

Suzy Amis Cameron’s Eighth Annual Red Carpet Green Dress campaign, in partnership with Atelier Swarovski, has revealed that respected fashion brand Vivienne Westwood will create a custom-made sustainable gown to be worn by “Lion” actress Priyanka Bose to wear to the Academy Awards ® this Sunday.
 
Bose, who portrays “Kamla Munshi” alongside Dev Patel, in the feature film “Lion”, will join her cast members and make her Oscars debut at the 89thAcademy Awards in honor of the film’s six nominations including “Best Picture.”  
“It's an honor to be a part of this campaign, and help bring attention to how our fashion choices affect the environment,” shares Bose. “The impact my personal choices have on the environment in all aspects of my life is very important to me. I am excited to learn more about environmentally and socially conscious fabrics as I collaborate with Vivienne Westwood and the Red Carpet Green Dress team this award’s season. I feel humbled to have the opportunity to bring awareness to Red Carpet Green Dress’ mission to the entertainment industry and the world.”
 
The Vivienne Westwood couture house is a longtime supporter of the Red Carpet Green Dress initiative. The fashion house has previously created eco-friendly looks for actresses Naomie Harris and Lily Cole on behalf of the campaign in years past. This will be the first collaboration between Westwood and Bose.
 
The gown will be ethically made according to the Red Carpet Green Dress criteria. This can include a variety of resources such as the use of natural dyes and recycled materials to organic and repurposed fabrics- always with a focus on minimal negative impact on the environment, and environmentally and socially responsible design.
 
“Fashion is here to help,” says Westwood. “Buy less, choose well, make it last’ limits the exploitation of the planet’s natural resources. If you love something wear it all the time, don't just suck it all up and consume. Find things that suit you. That's how you look extraordinary."
 
To complete the extraordinary look, Bose will wear exclusive pieces from the Atelier Swarovski’s fine jewelry collection, made with created diamonds. The collection will make its debut on the red carpet of the 89th Academy Awards ®.
 
It is due to the aid of partners, such as Atelier Swarovski, and annual contests that financial security can be provided to MUSE School CA, an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif., with her sister Rebecca Amis. This assistance enables students to access a transformative educational experience. MUSE School CA ensures small class size, personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future. For more information, go to www.museschool.org.
 
For more information please visit: http://www.redcarpetgreendress.com.
 

My NYFW Fall 2017

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I made my return to New York Fashion Week this season and I couldn't be happier. Gone are the long days at Lincoln Center and I'm very okay with that. Hello Manhattan! It was fabulous to hop around the city, with my partner Alex, from show to show. 

On the first day that we arrived to NYFW, timing got the better of us and we missed the Jill Stuart presentation. (So) we gratified our hunger and then hit the streets. Later in the day we attended some of the Art Hearts Fashion shows at the Angel Orensanz Foundation, followed by our support of a couple of Art Institute of Atlanta students who were showing at a smaller venue. By then end of the night, Alex and I were whipped from travel and runways and decided to turn in... of course, not before enjoying some NYC thin-slice pizza! (Don't worry, we walked nearly nine miles that day!)

The next day, Sunday the 12th, we started out at the Pier 59 Studios where we caught a glimpse of Fern Mallis and a couple of runway shows. (See runway finale videos above.) VERDAD, made its NYFW debut to a roaring crowd and Custo Barcelona shimmered with metallics and lames. These were both very exciting, chic and modern runways. 

Oh, I forgot to tell you, that on the first day, as we were "Lyfted" to our hotel - ROW NYC, very very noisy place, don't stay there! - I spotted a pair of designer pumps clacking down the sidewalk to a limo. As my eyes wandered upwards, it was la fabulosa Nina Garcia! The celebrity designer sightings continued with Alexander Wang walking out of Barney's as we were walking up and a priceless visual of Queen DVF herself holding court on a white leather club chair at her showroom. Across the street from DVF is Jeffrey, so of course, we stopped in. We met up with Jeffrey Kalinsky and chatted for a bit. He is celebrating 25 years of Jeffrey Fashion Cares in Atlanta this August - kudos!!!

Monday morning began with an appointment at the Frye Corporate offices. Their offices are on the 60th floor and there was a wind advisory in effect... Yikes! So what that the building was swaying...this was one of my fave stops on my NYFW tour! The Frye Company's Director of Marketing & PR is a super genuine, gorgeous and lovely person who carved out a very generous hour+ to meet with us and show us around. The rich leather scents throughout were fabulously intoxicating.

By late afternoon, our next runway was Sherri Hill at Gotham Hall. Famous for her prom and pageant-wear, the designer presented evening looks that sparkled with sequins, beadwork and glam. Real Housewife, Lisa Rinna and hubby Harry Hamlin walked past me after the show. I recognized the razor cut hair and signature LIPS. The front row for Sherri Hill looked the the cast of Pretty Little Liars and Mean Girls.

We ended our evening back at the Art Hearts Fashion shows. I stood next to the jewelry designer for Rich by Richie Rich and had a fun chat about him and his show which I had an invite to but I wasn't up there yet.

February 14th rolled in. It was Valentine's Day and our flight was at 4:45PM. We made a decision to skip fashion shows and enjoy a day to ourselves. After checking out of the hotel, we took a car to Little Italy where we feasted on authentic pasta dishes and red wine. Happy Valentine's Day to us! To walk it off some, we wandered into Crate & Barrel where I noticed a ridiculous line of teenagers waiting to get into a showroom - there was a huge freakin' line with bouncers and security as all this teen spirit eagerly awaited entry into Kylie Jenner's Pop Up Shop... whatevs. Alex and I went somewhere better and with no line - the Acne Studios showroom.

NYFW came to end for us - though it's lives on through my collection slideshows! I'm already dreaming of NYFW September...

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RUDY’S BARBERSHOP COMES TO ATLANTA’S PONCE CITY MARKET

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On March 1st, west coast brand Rudy’s Barbershop, known for its quality cuts and line of superior products, will open their first Georgia location at Atlanta’s nationally acclaimed, mixed-use community hub Ponce City Market.

Since 1993, Rudy’s has reignited the barber shop concept by offering unisex services in a creative, raw and vibrant environment. Step inside any Rudy’s location, and you will find a curated blend of art and music alongside high quality products and services. The brand creates a sense of community and place in each of their shops spread across Washington, Oregon, California, New York, Tennessee and now Georgia. 

“We’ve been looking at Atlanta for a while. It’s such an amazing city, especially the Old 4th Ward neighborhood with its rich history and creative energy. Once we heard about the Ponce City Market space, we knew it was a perfect fit for our brand. We think there’s a big opportunity for us to find a strong customer base in the Atlanta region” – Brendon Lynch, Rudy’s CEO. 

The 1,477 square-foot Atlanta shop will be led by an experienced stylist from Seattle and will feature seven barber chairs and a variety of grooming products for men and women, including Rudy’s own brand as well as top brands like BYRD, Baxter of California, Bumble and bumble, Reuzel and Malin+Goetz. 

Services include a buzz cut for $15, short cut for $32, long cut for $45, beard trim for $10, bang trim for $10, color starting at $90 and a blowout for $35. Walk-ins are welcome but appointments are encouraged and can be booked on RudysBarbershop.com. 

In preparation of the opening of their brick-and-mortar location, Rudy’s will host a special pop-up shop within Citizen Supply, a curated artisan marketplace located on Ponce City Market’s second floor, from February 18th through February 25th. During this time, the brand will offer their same quality cuts and superior products to Citizen Supply’s consumers during regular store hours: 10AM-9PM Monday through Saturday and from 12PM-8PM on Sunday. 

Following their pop-up, Rudy’s will celebrate the official opening of their space with complimentary cuts all day on Wednesday, March 1st. In addition, there will be a grand opening party that evening with drinks, music and free food. The event is free and open to the public. Rudy’s Barbershop at Ponce City Market will be open 9AM-9PM daily. 

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How Fashion Design and Store Interiors Come Together to Make You Buy

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The world of fashion and design is in a constant state of flux. It moves at a lightening pace and it if you aren’t paying attention you could miss something amazing. There are tons of different ways that fashion inspires and ignites excitement and it is different for everyone.

One thing we can all agree on however is our love for luxury designers and the movers and shakers that turn vision and art into reality.

Fashion and Retail Interiors

You know how you feel when you step into your favorite designer’s flagship store location. Not only do you love the fashion but you probably love the way things are presented as well.

The CEOs and their respective design and marketing teams all know how important store layout and design is to overall brand aesthetic. They also know how it affects and drives retail sales and their bottom lines.

Most retailers spend hundreds of thousands if not millions of dollars each year on teams of in-house visual merchandisers to ensure that their collections are being presented with the proper aesthetic, with attention to each new line or collection, and how to showcase the features and benefits of each garment to their customers and clients in a way that will maximize sales opportunities.

There are reasons why everything looks so beautifully presented when you enter your favorite retail establishments. Having amazing product is one piece of the puzzle, but having an irresistible presentation and store interior design is something else entirely.

Peter Marino is the world’s most sought after fashion architect and he has earned that name through flawless execution of store design for some of the toughest and talented designers and companies.

Everything that you see, feel, hear and experience when you walk into that luxury store location is purposeful and extremely planned. From the layout of the selling floor, to the lighting, interior design elements and how you are meant to move throughout the boutique, all play on your senses to make you fall in love even more.

Think about the emotional responses that you felt the last time you walked into your favorite store on Fifth Avenue. The entire experience is meant to be a sensory journey and in fashion design and architecture you need to nail it every single time.

Fashion Designers

Some of the world’s top fashion designers have developed their brands into all-encompassing lifestyle brands launching collections that include everything from ready to wear and accessories to home collection and interior design elements.

Designers are no longer creating only one classification of products to sell, but rather creating a full concept of lifestyle fashion that their faithful followers can display throughout all aspects of their lives.

Brands like Ralph Lauren, Tory Burch, Versace, and Armani have all been successful with opening their design repertoires to include everything from fine china to bed linen, offering their client full immersion in their worlds and a direct route into their client’s homes and hearts.

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