Daniel Wellington Now Open at Ponce City Market

DANIEL WELLINGTON, THE POPULAR SWEDISH WATCH BRAND, TO OPEN FIRST ATLANTA LOCATION AT PONCE CITY MARKET.

On May 12th, Swedish watch brand, Daniel Wellington, opened their first Atlanta location at nationally acclaimed mixed-use community hub Ponce City Market. The globally popular brand is excited to expand with the opening of their tenth brick and mortar store in the United States.

Daniel Wellington was founded in 2011 after founder Filip Tysander was inspired by an intriguing encounter with a British gentleman named Daniel Wellington to create his own line of watches His designs, which emphasize a sophisticated style, became the foundation for his widely popular brand. Since 2011, the Swedish-founded-and-based brand has become popular across the globe. The brand is excited to bring the Daniel Wellington experience to Atlanta with the opening of their 720-square-foot showroom located in the outside retail portion – across from Alex and Ani – at Ponce City Market.

“Daniel Wellington has grown rapidly and successfully over the past few years, and our continued move into the U.S. is a natural part of our ambitious expansion strategy”, says Ola Melin, Public Relations Manager of Daniel Wellington. “We have seen a positive response to our brand from customers and partners in the South, and by opening up a store at Ponce City Market, we look forward to significantly increase our presence in the area”.

The Ponce City Market location will feature the brand’s range of timeless men and women’s accessories, which include sleek and minimalist watches and metal cuffs. Shoppers will be able to browse the brand’s five watch collections – the Classic Collection, the Classic Black Collection, the Dapper Collection, the Classy Collection, and the recently launched Classic Petite – a 32mm stainless steel watch that offers a minimalist and contemporary attitude and truly reflects the Daniel Wellington approach to design. Daniel Wellington’s watches, which start at $135, can be customized by choosing the watch band, color, and size. The Ponce City Market location will also feature complimentary leather embossing for previously owned and newly purchase Daniel Wellington watches.

Daniel Wellington at Ponce City Market will be open Monday – Saturday from 10:00am until 9:00pm and on Sunday’s from 12:00pm until 6:00pm.

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Kendall Jenner, Liu Wen, Mariacarla Boscono at LA PERLA flagship boutique opening in Milan

Kendall Jenner wearing the La Perla SS17 Autografo Bodysuit in Blush with matching SS17 bi-stretch silk skinny pant and two-tone calfskin sandals.

MariaCarla Boscono wearing the La Perla SS17 Corset Jacket in Black with SS17 rubberized python “Ada” bag with La Perla charm in silver and black enamel.

Liu Wen attends the La Perla Milan Fashion Week unveiling of the new Montenapoleone boutique.

KENDALL JENNER, LIU WEN and MARIACARLA BOSCONO joined in celebrating the La Perla Fall/Winter 2017 ready-to-wear collection and new flagship boutique located on via Montenapoleone in Milan during Milan Fashion Week where LA PERLA hosted a collection presentation and unveiling event with campaign stars Kendall Jenner, Liu Wen and Mariacarla Boscono. The evening’s décor was inspired by the British garden — a nod to the brand’s most recent collection by Creative Director, Julia Haart. The stunning boutique, spanning over 2,583 square feet, came to life with a street-wide floral installation including pillars of blooming bougainvillea; cloaked in the brand’s FW17 NYFW runway video.

The historic La Perla boutique on Milan’s most fashionable street has moved to a new location at 14 Montenapoleone and has doubled its size, expanding to over 2,583 square feet across two floors.

A geometric arrangement steals the scene at the entrance, decorated with golden metal trims and the La Perla logo against a light blue background. These two architectural features can be seen throughout the flagship store, which was designed by the Baciocchi Associati Studio, as all La Perla boutiques have been since the brand was acquired in 2013 by Pacific Global Management, the holding company owned by the family of Silvio Scaglia.
 

The main space is illuminated by pure white marble floors, which contrast sharply with the sapphire blue carpets adorned with metallic herringbone trims, detailing that can also be seen on the dark blue aluminum ceiling. The walls are covered in powder blue panels and golden mesh accents inspired by the weave of tulle, a symbolic fabric representing La Perla style. The juxtaposition of blue and white repeats on the stunning white marble staircase and on the soft, sinuous velvet-covered seats. The refined feel of this space is emphasized by the central pillar and private suite decorated with diamond-shaped mirrors.

The upper floor is divided into four rooms decorated with display niches and gilded mirrors. These spaces range in color, from shades of lilac and amethyst to bold purple in the VIP suite, a sophisticated and cozy lounge for the brand’s most important clients.

The relocation of the historic boutique on Via Montenapoleone falls within a global expansion project involving select La Perla flagship stores, such as the Rome boutique on Via Bocca di Leone which has also doubled in size in order to accommodate the new ready-to-wear collection— reflecting the company's new and expanded offering developed by Creative Director, Julia Haart.

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