FRYE Atlanta’s Two-Year Anniversary - Event Recap + Photos

/ Frye Company Ponce City Market/

Celebrating two years in Atlanta, FRYE Atlanta hosted a music-infused evening at its store in Ponce City Market on Thursday, August 10, 2017. Featuring an intimate, live performance by local favorite Little Tybee, FRYE Atlanta’s two-year anniversary celebration kept attendees busy with nonstop interactive opportunities including an on-site vinyl pressing and listening station curated by Paper Garden Records, signature Bulleit Bourbon cocktails, and Wild Heaven craft beer. Vinyl lovers had the chance to bid on a limited edition Crosley record player with all proceeds being donated to the Atlanta Community Food Bank.  With over 200 in attendance, stylish guests shopped and sipped the signature cocktail of the night, the FRYE Mule, made with Bulleit Bourbon, fresh lime juice, ginger beer, and a mint sprigs garnish, (recipe below) and enjoyed delicious bites from Zest Catering.  

FRYE Atlanta opened its doors in August 2015 in the Old Fourth Ward’s Ponce City Market – a reimagined mixed use development housed in the historic Sears Roebuck distribution center, originally built in 1926. The 4,000 square foot space, located on the center’s main level, draws inspiration from vintage artisan workshops to highlight the craft of old-school shoemaking. The space is defined by its signature harness ring chandelier, an installation comprised of 28,000 harness rings hung on 7,000 leather straps. Its minimal fixtures and lighter wood detailing create a modern feel in a space that simultaneously nods to the brand's 154-year history. The award-winning store seamlessly captures the spirit and essence of FRYE's heritage while being distinctly local to the Atlanta market. 

The Frye Company’s Atlanta flagship store is located in Ponce City Market at 675 Ponce de Leon Ave. NE, Atlanta, Georgia 30308. For more information visit, www.TheFryeCompany.com.  

FRYE MULE - Bulleit Bourbon Signature Cocktail #1 of the Night Recipe:

2 oz  Bourbon
.5 oz Fresh Lime Juice
Ginger Beer
Garnish: Mint sprigs 

FRYE BLT - Bulleit Bourbon Signature Cocktail #2 of the Night Recipe:

2 oz Bulleit
4 oz Tonic
Garnish: 2 Lemons 

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FRYE CELEBRATES 2nd ANNIVERSARY WITH A LIVE PERFORMANCE BY LITTLE TYBEE

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little tybee

FRYE Atlanta is celebrating two years in Atlanta with a music-infused evening at its store in Ponce City Market on Thursday, August 10, 2017 from 7 to 9 p.m. Featuring an intimate, live performance by local favorite Little Tybee, FRYE Atlanta’s two-year anniversary celebration will keep attendees busy with nonstop interactive opportunities including an on-site vinyl pressing and listening station, signature Bulleit Bourbon cocktails, and Wild Heaven craft beer. Vinyl lovers will have the chance to bid on a limited edition Crosley record player with all proceeds being donated to the Atlanta Community Food Bank.  Finally, shoppers that spend $1000 or more will receive a Crosley Nomad record player and a Paper Garden Records vinyl gift pack with purchase. The event is for ages 21 and up by RSVPing to rsvp@thefryecompany.com.

FRYE Atlanta opened its doors in August 2015 in the Old Fourth Ward’s Ponce City Market – a reimagined mixed use development housed in the historic Sears Roebuck distribution center, originally built in 1926. The 4,000 square foot space, located on the center’s main level, draws inspiration from vintage artisan workshops to highlight the craft of old-school shoemaking. The space is defined by its signature harness ring chandelier, an installation comprised of 28,000 harness rings hung on 7,000 leather straps. Its minimal fixtures and lighter wood detailing create a modern feel in a space that simultaneously nods to the brand's 154-year history. The award-winning store seamlessly captures the spirit and essence of FRYE's heritage while being distinctly local to the Atlanta market. 

The Frye Company’s Atlanta flagship store is located in Ponce City Market at 675 Ponce de Leon Ave. NE, Atlanta, Georgia 30308. For more information visit, www.TheFryeCompany.com.

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THE FRYE COMPANY ATLANTA'S SPRING EVENT

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HEAD TO THE FRYE COMPANY AT PONCE CITY MARKET FOR A SPRING CUSTOMIZATION EVENT 

Free Customization With Purchase From Acclaimed ROYCE Craftsmen

The FRYE Company is hosting a special customization event at its Atlanta flagship store at Ponce City Market on Saturday, March 18, 2017 from 1 to 7 p.m. 

Featuring the talented artisans from ROYCE, attendees are invited to be the first to shop the Spring Collection celebrating all-American style that has the spirit of optimism and adventure.  With footwear and accessories for men, women and children, customization by ROYCE will be free with a purchase.    

Utilizing time honored engraving techniques, ROYCE artisans will monogram initials, names and motifs via 22 karat gold foil hot stamping, blind embossing as well as printing in a plethora of vibrant pastel and metallic hues to empower shoppers with a truly personalized experience. 

Known for handcrafting refined leather goods for the discerning individual, ROYCE channels its artisanal roots to the 1880s in Vienna, Austria. A New York City based lifestyle brand, ROYCE continues its tradition under the guise of the Bauer family's fourth consecutive generation. Striking the balance between convention and modernity, ROYCE integrates the world's most aspirational quality, ethical construction, and innovative functionality in its collection of handmade luggage, travel accessories and small leather goods.

The Frye Company’s Atlanta flagship store is located in Ponce City Market at 675 Ponce de Leon Ave. NE, Atlanta, Georgia 30308. Visit The Frye Company online at www.TheFryeCompany.com.

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NOISETRADE AND PLEDGEMUSIC ANNOUNCE FINAL LINEUP FOR ‘FRYEDAYS’™ MARCH 16 & 17, 2017

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Two Days, Two Stages, and Over 20 Artists to Perform at The Blackheart in Austin, Texas

Hurray For The Riff Raff, Chicano Batman, Brent Cobb, Major and the Monbacks, Alice Jemima, Cory Branan and Baskery Join Lineup

Curated by NoiseTrade and PledgeMusic, FRYEDAYS™, the buzz worthy two-day party created by The Frye Company, returns Thursday March 16 and Friday 17, 2017 to The Blackheart in downtown Austin, TX. Held during the South by Southwest Music Festival, the back-to-back day parties have added several marquee artists to the lineup, including: Hurray For The Riff Raff; Chicano Batman; Brent Cobb; Major and the Monbacks; Alice Jemima; Cory Branan; and Baskery. Previously announced artists include: Banditos; Christopher Paul Stelling; Future Thieves; Knox Hamilton; The Molochs; Muddy Magnolias; Nicole Atkins; Rainbow Kitten Surprise; River Whyless; Ron Gallo; Sara Watkins; Slow Dancer; The Weeks; The Whiskey Gentry; and The Wild Reeds. The Frye Company recently introduced the FRYEDAYS™ music series at its Nashville flagship store with A Thousand Horses, which will be ongoing at that location.

Free and open to the public, doors at The Blackheart open at 11:30 a.m. on both Thursday, March 16 and Friday, March 17, 2017.  The Blackheart is located at 86 Rainey Street Austin, TX  78701. Visit blackheartbar.com for more information. To RSVP visit http://2017.do512.com/fryedays.

Music lovers can visit The Frye Company’s newly opened Austin flagship store featuring retail exclusives and signature footwear and accessories for men and women at Domain Northside at 11701 Domain Blvd., Suite 154, Austin, TX 78758.

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FRYE Atlanta Presents an Afternoon of Holiday Caroling with The Whiskey Gentry

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Celebrate the spirit of the season on Saturday, December 17, 2016 at FRYE’s Atlanta store at Ponce City Market during its second annual rockin’ holiday caroling event with The Whiskey Gentry. From 1 to 4 p.m., shoppers are invited to a experience a high-energy, live acoustic show outside the store while enjoying hot drinks from American Spirit Whiskey, Wild Heaven craft beers, and cookies from Atlanta favorite Farm to Ladle.  Frye’s Holiday Collection, which includes an array of exclusive hats, scarves, gloves, belts and more for men and women, will be available for purchase.  Shoppers are also invited to enjoy complimentary on-site customization with a purchase from acclaimed chain stitch embroidery collective Ft. Lonesome. 

The event is open to the public by RSVPing to RSVP@TheFryeCompany.com.  The Frye Company’s Atlanta flagship store is located in Ponce City Market at 675 Ponce de Leon Ave. NE, Atlanta, Georgia 30308. Visit The Frye Company online at www.TheFryeCompany.com.

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Beards, Brews & Holiday Shopping at FRYE

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Complimentary Beard and Neck Trims from Mary Todd Hairdressing Company, Wild Heaven Craft Beers, Exclusive Gifts and More

The Frye Company at Ponce City Market has once again joined forces with the talented stylists at Mary Todd Hairdressing Company. This Saturday, December 3rd from 6 to 9 p.m., gentlemen are invited to take advantage of complimentary beard and neck trims from the Mary Todd team on a first-come, first-served basis while enjoying frosty Wild Heaven craft brews and shopping Frye’s 2016 Holiday Collection. Favorite gifts for the season include an array of hats, scarves, gloves, belts and wallets exclusively for men. Visit www.TheFryeCompany.com for more information. 

WHAT: Beards, Brews and Holiday Shopping at The Frye Company 

WHEN: Saturday, December 3, 2016 / 6 to 9 p.m. 

WHERE: The Frye Company ,Ponce City Market  675 Ponce de Leon Ave. NE Atlanta, GA 30308 

WITH: Mary Todd Hairdressing Company

CONNECT: Instagram and Twitter via @thefryecompany | #fryeatlanta. 

The Frye Company’s Atlanta flagship store is located in Ponce City Market at 675 Ponce de Leon Ave. NE, Atlanta, Georgia 30308. Visit The Frye Company online at www.TheFryeCompany.com.   

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Recap | FRYE’s The Modern Icons Event Hosted by Lauren Cohan

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Loyal shoppers and newcomers alike descended upon The Frye Company at Ponce City Market on Thursday, September 15th to celebrate the arrival of the highly anticipated Modern Icons Collection. Hosted by actress and modern icon Lauren Cohan, best known for her role as Maggie Greene on “The Walking Dead”, guests were treated to the sounds of DJ Pat O’Brien while enjoying complimentary Richland Rum cocktails, Emergency Drinking Beer from Wild Heaven Craft Beers and local bites from The Mercury. The signature cocktail of the night, perfect for any fall occasion and called Bootstrap, was made with Georgia’s own Richland Rum, lime juice, lemon juice, aperol, simple syrup, Angostura bitters, Peychauds bitters, shaken and garnished with a Granny Smith Apple. With over 200 in attendance, stylish guests sipped and shopped, being the first to explore The Modern Icons Collection and fall’s newest arrivals. (Event Photos by Shelby Steckbauer)

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