THE FRYE COMPANY ATLANTA'S SPRING EVENT

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HEAD TO THE FRYE COMPANY AT PONCE CITY MARKET FOR A SPRING CUSTOMIZATION EVENT 

Free Customization With Purchase From Acclaimed ROYCE Craftsmen

The FRYE Company is hosting a special customization event at its Atlanta flagship store at Ponce City Market on Saturday, March 18, 2017 from 1 to 7 p.m. 

Featuring the talented artisans from ROYCE, attendees are invited to be the first to shop the Spring Collection celebrating all-American style that has the spirit of optimism and adventure.  With footwear and accessories for men, women and children, customization by ROYCE will be free with a purchase.    

Utilizing time honored engraving techniques, ROYCE artisans will monogram initials, names and motifs via 22 karat gold foil hot stamping, blind embossing as well as printing in a plethora of vibrant pastel and metallic hues to empower shoppers with a truly personalized experience. 

Known for handcrafting refined leather goods for the discerning individual, ROYCE channels its artisanal roots to the 1880s in Vienna, Austria. A New York City based lifestyle brand, ROYCE continues its tradition under the guise of the Bauer family's fourth consecutive generation. Striking the balance between convention and modernity, ROYCE integrates the world's most aspirational quality, ethical construction, and innovative functionality in its collection of handmade luggage, travel accessories and small leather goods.

The Frye Company’s Atlanta flagship store is located in Ponce City Market at 675 Ponce de Leon Ave. NE, Atlanta, Georgia 30308. Visit The Frye Company online at www.TheFryeCompany.com.

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Recap | FRYE’s The Modern Icons Event Hosted by Lauren Cohan

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Loyal shoppers and newcomers alike descended upon The Frye Company at Ponce City Market on Thursday, September 15th to celebrate the arrival of the highly anticipated Modern Icons Collection. Hosted by actress and modern icon Lauren Cohan, best known for her role as Maggie Greene on “The Walking Dead”, guests were treated to the sounds of DJ Pat O’Brien while enjoying complimentary Richland Rum cocktails, Emergency Drinking Beer from Wild Heaven Craft Beers and local bites from The Mercury. The signature cocktail of the night, perfect for any fall occasion and called Bootstrap, was made with Georgia’s own Richland Rum, lime juice, lemon juice, aperol, simple syrup, Angostura bitters, Peychauds bitters, shaken and garnished with a Granny Smith Apple. With over 200 in attendance, stylish guests sipped and shopped, being the first to explore The Modern Icons Collection and fall’s newest arrivals. (Event Photos by Shelby Steckbauer)

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The Modern Icons Collection hosted by Lauren Cohan

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 Join us this Thursday, September 15th from 7 to 9  p.m. for a private event at The Frye Company at Ponce City Market. Celebrating The Modern Icons Collection and hosted by actress and modern icon Lauren Cohan, best known for her role as Maggie Greene on “The Walking Dead”, you will be treated to an unforgettable evening filled with cocktails, food and shopping.

Be the first to explore The Modern Icons Collection featuring a new range of men’s and women’s boots inspired by Frye’s heritage boot designs while enjoying complimentary bites from The Mercury, Wild Heaven Craft Beers, specialty Richland Rum cocktails and much more.  

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