Rick Owens Launches “Stripped-Down" SS20 Champion Campaign

First seen on the runway during Paris Fashion WeekRick Owens has now officially launched his expansive, inaugural Champion collaboration for Spring/Summer 2020. A host of the American heritage label’s signature styles, including Reverse Weave hoodies and basketball shorts, are transformed in Owens’ image, described by the designer himself as “stripped-down togas, loincloths and robes.”

Select stores received the goods last month, but Owens is rolling out thematic imagery showcasing models layered up in the progressive garments. Champion’s sporty mesh, usually seen on jerseys and basketball shorts, now graces robe-like coats, tunic shirts and tiny loincloth-inspired skirts, alongside more conventional goods like hoodies and T-shirts. Similarly, Champion’s Reverse Weave textile informs both dramatically-revamped styles, including a lengthy pullover with between-the-legs snap closure, and accessible items like a zippered hoodie, all emblazoned with a co-branded star graphic indebted to Owens’ DRKSHDW sub-label branding.

The co-branding holds special meaning to Owens, who reportedly took cues from Champion’s script logo for his own mainline branding. “When I started my label in the Nineties,” he told WWD, “I hand-drew my logo as a cross between the Champion logo and a Jean Patou perfume label. They both had a similar vintage calligraphic flair.”

Source: Hypebeast

FASHIONADO

Virgil Abloh Shares Pics of His LV² Collaboration With Nigo

When Virgil Abloh announced his Louis Vuitton collaboration with Nigo in December, he gave props to the Japanese streetwear pioneer. “Me being at Louis Vuitton is directly attributable to work Nigo’s done in the past,” Abloh said. “A collab project with him—it puts his work in the right context.”

The French luxury goods house famously partnered with Supreme in 2017, when Kim Jones was still LV’s menswear designer, but this hookup is different. There are no logos for Nigo’s brand, Human Made, on these clothes and accessories. In fact, there’s not much streetwear in the collection at all. “Let’s not do the expected,” is how Abloh characterized the interaction between himself and his mentor and friend.

That rings true with a statement Abloh made in an interview Dazed published shortly after the Louis Vuitton and Nigo project was announced. “I would definitely say it’s gonna die, you know? Like, its time will be up,” was how Abloh summed up streetwear’s fate at the time. As offhand as the comment was (see below), it stirred up quite a lot of internet talk in the industry and beyond. Three months later, Abloh has some new thoughts on the topic. He shared them, along with photos of his collaboration with Nigo, exclusively with Vogue.

Tell me about your friendship with Nigo.

He’s among the first real mentors I had in fashion. Since my trajectory was different, had I been a quote, unquote traditional designer, I might’ve gone to New York and apprenticed under Donna Karan. But since streetwear is a new genre of fashion design, those earliest mentors, the Yves Saint Laurent or Balenciaga of streetwear, it’s Nigo, it’s James Jebbia, who founded Supreme. They took what was organically happening within culture—skate and street brands—and they made hard-core brands from that.

Nigo, I was fortunate over 15 years ago to have met him in Japan. He took us under his wing and showed us the ropes of how he was building the brand A Bathing Ape at the time.

What was the process of working with him like?

We met in his studio [in Tokyo]. He has a completely vertical fashion brand with Human Made. In one building, he designs, does the photo shoot, does the manufacturing. I was impressed by that. We had subsequent meetings in my studio in Paris. They were really hands-on. Our strongpoint is the art direction of the concept. What people might be most surprised by is that for two guys known for streetwear history and ability, the collection is completely the opposite. That was our starting point: Let’s not do the expected. Let’s not put streetwear in a box. That’s the epiphany within the collaboration.

You’re doing a lot of tailoring together.

Yeah. If you were to say our names and that we’re doing something at Louis Vuitton, you would almost be able to predict it. But to me fashion with a capital F, it’s supposed to take you on a journey, to lead. Last fall I did an interview where a quote was taken out of context; my sentiment was that streetwear will die.

Virgil Abloh says streetwear is dead. It was the quote heard around the fashion world…

I’m such a novice; I don’t realize that things can even go that far. I’m a little bit naive in that way. It was literally me in my kitchen just riffing on what I’d been thinking. I didn’t say it to be polarizing. I think that in the context of this conversation with Nigo—if you speak to anyone that’s been in streetwear for the last 15 years, it’s always had this sort of nine lives, dying and coming back, and dying and coming back. There’s so many first-generation streetwear brands, stores, and retailers. The market wasn’t as vibrant as it is now, so they went out of business and people don’t remember those. Nigo has had projects before; he’s had many a brand, many identities within streetwear. Partially what I meant that “it will die” is that new things like tailoring from guys like Nigo and me will be born from the regeneration of it.

Back to the collaboration. You’ve put the LV Damier check to good use. It’s not something you’ve touched on yet, right?

A hundred percent. I thought this was a perfect project to do things like that. The mood of the collection started off with our appreciation for the U.K. dandy and the mod era, Savile Row tailoring. That gave us the silhouette; but when it came to adding our own texture within the silhouette, that was very much using the codes of the house.

When I think of Japan, I think of denim. You’ve done some amazing things with the material here.

What the Japanese are known for is great archiving and reinterpretations of Americana. Nigo has one of the most formidable collections; he has some of the very early Lee and Levi’s pieces that were ever found. His personal style, he’s a true connoisseur. He buys his suits on Savile Row. He goes for the experience, the custom bespoke nature of it. Also, his personal collection of denim! When it was a matter of developing these pieces, I thought that was the most authentic [thing], using him as a muse.

So, his influence is in the bags?

He had this brand called Ice cream with this drippy signature. I thought, What if we made that playfulness a little more serious and merged it with the Louis Vuitton signature?

And I see you’ve done a hooded bomber with Mount Fuji on the back.

We would do those pieces in our sleep. But we didn’t want the collection to be 100% that. My program at Louis Vuitton, the overarching vision is father to son. So, having a portion of more mature pieces with youthful pieces.

Let’s talk about the LV² label. Is it only applicable to you and Nigo, or is it a new logo for you plus somebody else going forward?

It’s something for Nigo and me specifically. It’s like a new rap group. Nigo came up with the name of LV². We were from outside having an opinion and just styling it. Now we’re inside designing it and styling it.

What’s the most important thing you’ve learned from Nigo?

It’s a sense of detail, a Japanese precision. But also generosity. He’s extremely heartfelt. I’m American and I work a lot in Europe. In Paris fashion can be cutthroat. It can have this manic feeling. In America it’s very workhorse. Working with him and having him in the studio, seeing his disposition and how he was thinking of the challenge of making tailoring, of how to refine all these ideas, he did it in a very respectful, calm, polite, but very precise way.

So is it really just a one-off?

Yeah, but as we’ve finally finished, there’s already been talks that this could be an ongoing logic. I think both sides are open to it, so I wouldn’t rule out that other things could come. I can say the future will involve a way of activating this collection, when it comes time to release, that will be more immersive than just simply putting it out into stores. We both have a passion for eventizing these moments. It’s not just the clothes, it’s the context.

Source: Vogue

FASHIONADO

Bottega Veneta Fall 2020 Menswear

In between his last show and this one, Bottega Veneta’s Daniel Lee swept London’s Fashion Awards, scooping up four statuettes, more than any designer has ever managed to win in a single year before. Among the prizes were the designer of the year and the brand of the year. Lee has the industry’s attention, that’s clear. Fashion loves a new guy, and collectively we’ve determined he’s “it.” There was not one, but two major profiles of Lee published in the days before this Milan show. Tonight’s collection, his third on the runway, suggests he has the goods to back that up.

He definitely has the guts. After scoring his first hit with the Pouch bag, a clutch that shrugged off the house patrimony woven intrecciato leather, he did the contrarian thing this season: He embraced the intrecciato. Only his intrecciato pouches come with a difference: They’re double-faced, meaning they’re unlined and the leather strips are double-sided, so the same exceptional workmanship visible on the exterior of the bag is exposed on the interior. It’s the kind of modernizing touch—apparently instinctual, but in the end quite thoughtful—that Lee is making his own. Consider another: a high-heeled sandal that curled ergonomically around the ankle and was made on a 3D printer, BV’s first stab at the process and quite a sexy one.

Bottega Veneta Fall 2020 Menswear Fashionado

Previewing the accessories at a showroom appointment, Lee extemporized about Bottega Veneta. “When you look at the brand’s beginnings, everything it made was so soft. I find that super inspiring.” That thinking informed the ready-to-wear he put on tonight’s runway. But equally, so did the fact that at 34 Lee is part of the street wear generation, a cohort that came up wearing Nike trainers and clothes that put an emphasis on cool and comfort. Explaining his approach to fall at BV he asked, “How do we put ourselves together in a considered, elegant way but still feel comfortable?”

His answer was stretch. Even the men’s tailoring was built with stretch in it, he said, so it moves with the wearer. This was the big change from his debut to today. Last February he seemed mostly concerned with the profile cut by a man or a woman in Bottega Veneta. A year later he’s come to understand that the way his clothes feel to the bodies inside them is just as important a selling point. That’s why you’ll see a big emphasis on both knit dressing and jersey, for both day and evening. The other major talking point here was all the fringing. For one reason or another fringe been a popular motif in Milan—see also Prada and Jil Sander—but no one has been as audacious on the subject as Lee. His fringed shearlings will be instantly identifiable on the streets a year from now, although truth be told, they would’ve been more powerful if fringe wasn’t already such a collective movement.

This was a confident outing, one that leaned into controlled repetition to drive its points home. Lee has quite handily established his Bottega Veneta as the coolest brand in town. He said he’s been spending a lot of time at La Scala watching dance performances; he likes all kinds, from ballet to modern. With the wind at his back at BV, going forward he should give himself freer rein to explore—to let go.

Source: VOGUE

FASHIONADO

Valentino's Mytheresa-Exclusive Menswear Capsule

Valentino's Mytheresa 2020 Menswear Capsule Fashionado

Valentino Fall/Winter 2020 boasted the label’s largest collaboration to date, as the Italian brand joined with UNDERCOVER for a host of co-branded wearables. Spring/Summer 2020 focuses on in-house designs but that doesn’t mean the brand is forgoing collaborations entirely; the Pierpaolo Piccioli-helmed label has now introduced a special selection of menswear exclusive to Mytheresa.

The Neiman Marcus-owned German retailer has introduced a new push for the menswear market, headed for the season by its special Valentino range. Encompassing a host of layering pieces and statement items alike, the collection keeps in line with Valentino’s luxury ethos by way of premium gabardines and lavish satin textiles. A bold “city” print lends visual appeal to a wide array of goods — including a technical car coat, jacket and silk shirt — that complements the immediate interest garnered by a special pair of heavyweight Garavani VLTN WOD sneakers.

Source:Hypebeast

FASHIONADO

Fear of God Essentials Drops Latest Selection of Minimalist Staples

Ahead of its upcoming Converse releaseFear of God Essentials has dropped its latest selection of minimalist staples. Part of its Spring/Summer 2020 releases, the selection is centered around lightweight fleece options and lounging essentials.

Leading the set are the Polar Fleece items which include a vest with diagonal cut sleeve openings, relaxed fit hoodie, half-zip sweater, three-pocket styling lounge pants and reflective detail shorts. Other garment offerings include Earth-tone Core T-shirts and matching Canvas Lounge Pants. Rounding up the drop are takes on Essentials’ Distance Sneaker, Backless Sneaker and simple slip-on Laceless Sneaker.

Priced between $35 and $215 USD, Fear of God Essentials latest SS20 release is available now at SSENSE.

Source: Hypebeast

FASHIONADO