Versace for SSENSE SS20 Menswear

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Versace has made a strong push to own Spring/Summer 2020 and its latest capsule for Montreal retailers SSENSE underscores that mentality with a plethora of covetable graphic goods. Encompassing statement shirts, striking jewelry and bespoke Chain Reaction sneakers, the menswear and womenswear items are all laden with instantly-recognizable Versace signifiers.

Nearly 30 unique pieces are on hand, ranging from silky dresses laden with baroque imagery to sparkling necklaces emblazoned with the Italian brand’s Medusa Head logo. Floral-rich shirts and shorts are pool-ready, with black Chain Reaction sneakers printed to match. Neutral black and white tees and hoodies sport contrasting Versace branding, making for an effortless accent piece, complemented by muted lounge pants.

Source: Hypebeast

FASHIONADO

Rick Owens Launches “Stripped-Down" SS20 Champion Campaign

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First seen on the runway during Paris Fashion Week, Rick Owens has now officially launched his expansive, inaugural Champion collaboration for Spring/Summer 2020. A host of the American heritage label’s signature styles, including Reverse Weave hoodies and basketball shorts, are transformed in Owens’ image, described by the designer himself as “stripped-down togas, loincloths and robes.”

Select stores received the goods last month, but Owens is rolling out thematic imagery showcasing models layered up in the progressive garments. Champion’s sporty mesh, usually seen on jerseys and basketball shorts, now graces robe-like coats, tunic shirts and tiny loincloth-inspired skirts, alongside more conventional goods like hoodies and T-shirts. Similarly, Champion’s Reverse Weave textile informs both dramatically-revamped styles, including a lengthy pullover with between-the-legs snap closure, and accessible items like a zippered hoodie, all emblazoned with a co-branded star graphic indebted to Owens’ DRKSHDW sub-label branding.

The co-branding holds special meaning to Owens, who reportedly took cues from Champion’s script logo for his own mainline branding. “When I started my label in the Nineties,” he told WWD, “I hand-drew my logo as a cross between the Champion logo and a Jean Patou perfume label. They both had a similar vintage calligraphic flair.”

Source: Hypebeast

FASHIONADO

UNIQLO U Spring/Summer 2020 Collection

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As UNIQLO prepares for the seasonal shift, artistic director Christophe Lemaire and his Parisian team introduce their latest UNIQLO U offering. Spring/Summer 2020 edges towards workwear, with a wide array of approachable staples given the Lemaire twist and realized in versatile hues.

Over 40 individual items inform the menswear collection, centering around updated workwear and military silhouettes. Rain-fighting parkas and generous trench coats complement work shirts and double-knee trousers, all offset by beach-ready fare. This includes lightweight Cuban shirts, pin-tucked shorts and plenty of baggy T-shirts. Striped patterns and bold shades of red, blue and green grant extra visual interest to the versatile garments, complemented by daily drivers like collarless cardigans and baggy jeans.

Source: Hypebeast

FASHIONADO