PUMA ANNOUNCES CARA DELEVINGNE AS THE NEW FACE OF THE ‘DO YOU’ WOMEN’S CAMPAIGN

Global Sports Brand PUMA launches their women’s campaign ‘DO YOU’ which aims to inspire confidence in women everywhere. As part of this campaign, PUMA announces they will be working with international model, actress, and activist Cara Delevingne. She joins PUMA’s growing list of influential female ambassadors including Rihanna, who served as the campaign’s Creative Director.

“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it's a very powerful statement,” says Cara. “It's about accepting who you are, no matter your faults.  ’DO YOU’ is about finding your truth and sticking to it. I think it's so special because it means something different for everyone.  It specifically encourages people to be themselves.”

Cara embodies the PUMA Woman. She is fearless, always finding new ways to express herself and use her body as a catalyst for conversation. Her unapologetic attitude and inspiring defiance of the status quo will set the tone for this campaign. She leads the pack of strong women appearing in this campaign, including Mimi Staker and Olivia Boisson of the New York City Ballet, German track and field athletes Alexandra Wester and Tatjana Pinto, and Cuban volleyball players Leila Consuelo Ortega Martinez and Lianma Flores Stable.

The campaign was inspired by Rihanna who once said “I dare myself to make things work. I don’t do things for the response or controversy. I just live my life.” The campaign inspires women to stay true to themselves, make their own rules, and never take ‘no’ for an answer. It creates a conversation that encourages women to be confident, motivated, and never willing to compromise on anything from their personal style to their workouts to their life. Given Rihanna’s own belief on this message, it made perfect sense to bring her on board with PUMA to creative direct the campaign featuring Cara.

The ‘DO YOU’ campaign launches this month with a cross-category product assortment dropping through December from PUMA’s Running & Training and Sportstyle collections. Cara will be featured in outdoor advertising, PUMA stores and retailers, and PUMA.com. 

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Outdoor Training with Porsche Design Sport by adidas

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Porsche Design Sport by adidas has unveiled the latest range of outdoor training products, with the release of its Fall / Winter 2016 collection.

Inspired by urban adventure, physical dominance and extreme conditions, the range injects comfort and style for the harshest climates. In this latest collection, Porsche Design Sport by adidas continues to fuse innovative technologies with a unique, sophisticated style for the urban-active man.

Porsche Design Sport by adidas’ winterized Outdoor Training range  includes advanced technical fabrics, innovations and detailing. The elements category meanwhile offers practical and stylish solutions to winter environments. Across the collection stand-out graphics, strategic design features and exceptional attention to form inject a cutting-edge aesthetic to functional pieces.

Outdoor Training, comprising t-shirts, shorts, tights, jackets, footwear and accessories, is engineered to protect wearers against the elements. Functional, sophisticated pieces crafted from technical fabrics such as climaheat™ - an advanced hollow-fibre fleece that traps heat and dries fast to keep you warm as you train – and reflective prints add sophistication and style.

Highlight pieces include the ODT Hoodie which, in addition to climaheat™,  features efficient design details, such as a small pocket for electronics, strategically placed water-repellent woven material with reflective Glacier print on shoulders and upper back alongside an adjustable hood to ensure that a wet weather does not hamper training. Alternatively, the Tech Fleece Top, also crafted from  breathable climaheat™ delivers superior warmth while the reflective print on the shoulders and hood add a modern, technical look. Within the same look are ODT tights - featuring ankle zips, back zip-pocket  for small items and reflective hexagon details – and minimalistic ODT shorts with built-in breathable stretch fabric to wick away moisture as you train.

The Fall / Winter Elements category offers versatile and stylish solutions for training in varying settings. From insulated down jackets, reflective shells and graphic insulation vests to winterized training shoes, boots and accessories. The Functional Down Jacket is a 90% duck down, water-repellant and wind- resistant jacket designed for extreme conditions.  Available in black and utility grey, this streamlined modern jacket is a highly functional winter essential featuring breathability-enhancing ventilating zip details, multiple inner pockets including an earphone exit space and an adjustable, detachable hood.

Speaking of the Fall / Winter Outdoor Training looks and Elements categories, Gert Benz, Vice President of Style Collaborations, said, “Knowing  our  consumer is active even during harsh winter extremes, we have created intelligent solutions that deliver superior protection, warmth and coverage while training without compromising agility or style. Reflective materials, smart details and high-tech advancements combine to deliver engineered luxury style-led sportswear.”

Porsche Design Sport by adidas continues to engineer functional footwearthis season. The Winter Trainer is a water- and windproof training shoe made with BOOST™ technology for energy return with every step. A rugged rubber outsole provides exceptional grip in wet weather while the Glacier Camou print add a sophisticated look. For added safety, the  shoe’s collar is highly reflective, when  being hit by light while running in the dark. Meanwhile the BOUNCE™:S4  2.0, available in three diverse colourways, is a high-level training shoe featuring advanced innovations and superior design features, such as a refined spring  leaf  system  and  a  carbon  fiber  plate  that  boosts  stability  but  cuts  weight.  Thespecially engineered pivot mechanism and spring construction of the BOUNCE™:S4  add cushioning and elasticity to propel the shoe forward with each step.

Within accessories, functionality and comfort is paramount during Fall/Winter. The ODT Gloves feature anti-slip silicone on the palm and touchscreen compatible material on the thumb and forefinger for dexterity without exposing extremities to the cold. Meanwhile, the soft, warm ODT Beanie with climawarm™ fleece has taped seams for enhanced wind protection and reflective details for visibility in the dark.

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PUMA SIGNS THE WEEKND AS THEIR NEW CREATIVE COLLABORATOR AND AMBASSADOR

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Abel Tesfaye a.k.a. The Weeknd has partnered with PUMA as a new Global Brand ambassador and creative collaborator.   The Academy Award nominated, Grammy-winning artist, lyrical genius, and style icon will bring his unique creative lens to PUMA collections. ‎The title track from his next album, “Starboy” featuring Daft Punk broke the record for “Most Release Weekend Streams Ever” upon its release. In less than a week, the single amassed over 17 million streams globally and 6.5 million streams in the United States, becoming #1 Most Added at Top 40, Rhythm, Urban, and Hot AC.

His laidback, streetwise style and swagger make him the right fit to headline PUMA’s latest Sportstyle campaign, ‘Run The Streets’ which launches in November. The campaign, which was shot in LA and Toronto by photographer Mark Seliger, will be seen in PUMA stores and digital channels worldwide. The Weeknd will rep PUMA’s latest Sportstyle products, including IGNITE evoKNIT and IGNITE Limitless footwear as well as Evo Apparel. 

With ‘Run The Streets’, PUMA creates a campaign platform for street savvy product that’s infused with technology. The campaign speaks to true individuals who own their looks and the moment. The Weeknd embodies this attitude. Growing up in Toronto, the city has long-been his source of inspiration, and his hustle in the music industry reflects the ‘on the go’ lifestyle of the campaign.

This new partnership will also include a collaborative collection of sneakers and apparel designed by the Weeknd. The exclusive collection is a fusion of PUMA’s sport-inspired designs and The Weeknd’s street-motivated aesthetics as seen in his label, XO. Expect this range to be released in 2017.

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FILA North America Launches Fall 2016 Heritage Collection for Men & Women

FILA's Fall 2016 Heritage designs for men and women reference the boldness of earlier eras in FILA fashion, reviving classic silhouettes and marrying influences from the past, with a fresh update. With each season, the company continues to expand its Heritage category, delivering authentic fashions that remain true to FILA's DNA, as a brand rooted in performance and style.

The Fall 2016 line reinterprets the classics, through a range of vintage-inspired styles that offer an evolved take on iconic FILA looks. Pieces combine elements like the brand’s iconic red, peacoat and white hues, legendary logo and signature silhouettes, with updated fabrics, modern cuts, and details like color blocking that are trending in the fashion world.  

The Fall ’16 men’s collection features a blend of classic tees, polo shirts, hoodies, jackets and pants, as well as velour track suit styles. Prices range from $25 for logo tees to $100 for a wind jacket. The women’s collection consists of tanks, crop tees, crop polos, bodysuits, crop sweatshirts, jackets, leggings, skirts, dresses, and joggers. Prices range from $38 for a halter tank to $150 for a puffer jacket. Accessories such as bucket hats and shoulder bags round out the collection.

The Fall 2016 men's and women's Heritage collection will be available on FILA.com. 

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Porsche Design Sport by adidas presents innovative technologies & design for FW 2016

This season Porsche Design Sport by adidas will hero reflectivity with an advanced technology and fabric, which glows when hit by light. This stand-out Glacier Camou pattern, in addition to strategically placed reflective details, is integral to the aspirational Running collections and also features in key Gym products, injecting superior functionality and style. 

The Gym line-up is designed for training in the gym as well as outdoors, made possible through highly adaptable signature pieces. The look presents a combination of functional pieces including the Run Tee, Sweat Pant and Winter Beanie through to more specialist and exclusive components including a soft Knit Jumper and Insulation Print Vest. The latter showcases an exclusive wind and water-resistant exterior constructed from an innovative heat-generating COREBRID™ B fabric and is designed in vivid Glacier Camou print. The Running collection features efficient, high-visibility materials so that dark, cold nights do not interfere with outdoor running. The Reflective Run Vest, available in two colourways, comprises a wool fleece lining, water-repellent quilted overlay and bright, reflective graphics for superior visibility at night. Completing this sophisticated running story and designed with runners in mind, the Trackstar Pant is accented at the lower leg with the season’s signature reflective graphic, ideal for full-body visibility.

Of this season’s stand-out collection, Gert Benz, Vice President of Style Collaborations, said, “Fall and Winter present specific opportunities so we worked tirelessly to create intelligent design solutions for more extreme conditions. Using innovative reflective materials, placed strategically across apparel, footwear and accessories we have created a robust collection of style-led, precise looks.”

 

Concluding the season’s Gym and Running looks are stylish and practical footwear and accessories. For the gym, the EC Running shoe allows for all-day comfort across multiple climates and terrains thanks to an abrasion-resistant Tubular rubber outsole and EVA midsole. Available in two colourways - stand-out black/orange, and cargo/grey - the textile upper features the rich Glacier Camou motif on the mudguard and 3-Stripes; an injection of style and utility. The BS Teambag is an impeccably designed luggage essential, boasting a water resistant outer and multiple compartments of varying sizes in the interior - the perfect companion for the style-focused gym-goer.

In Running, the Endurance shoe combines sophisticated design with energy returning BOOST™ technology. With a premium Continental™ Rubber outsole for enhanced traction and reflective Glacier Camou pattern underlays in the mesh upper, these key design details act as stylish solutions to variable weather. Still in footwear, Porsche Design Sport by adidas introduce a more futuristic and technical look to one of their most iconic footwear lines. The BOUNCE™:S4 Style 2, available in three powerful colourways, fuses high performance, style and comfort through a precise arrangement of the BOUNCE™ spring system, high tech materials, such as a carbon plate, supplied from the automotive industry, and a neoprene upper with 3D Kurim-structure.

The Fall / Winter 2016 collection is available globally from July 15th onwards.  For further information, visit www.adidas.com/porschedesignsport

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Opening Ceremony Fall 2016 Menswear

These days, there's a fine line between activewear and sportswear. Opening Ceremony have taken that notion and run with it for Fall 2016 menswear. This collection features the best of both by showcasing velour track pants, for instance, paired with knit jackets and dress shows, or a trench coat with combat boots. Opening Ceremony played with looks, garments and textile choices to create and produce a collection that is not only fun, but multi-purposeful. The bomber jackets are reversible and sweaters zip away to create a different silhouette. Smart, colorful and I'm ready to sport some Opening Ceremony!

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Z Zegna Menswear Fall 2016

This is my kind of sportswear! Z Zegna has produced one of the most beautiful collections of the season. The Fall 2016 menswear collection features well-tailored sportswear with an urban, streetwear edge that is perfect for the sophisticated gentlemen. Smart combinations of suits, down, zippers and color make Z Zegna as polished as it is clever.  I want every piece!

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