PUMA ANNOUNCES CARA DELEVINGNE AS THE NEW FACE OF THE ‘DO YOU’ WOMEN’S CAMPAIGN

CARA DELEVINGNE puma fashionado

Global Sports Brand PUMA launches their women’s campaign ‘DO YOU’ which aims to inspire confidence in women everywhere. As part of this campaign, PUMA announces they will be working with international model, actress, and activist Cara Delevingne. She joins PUMA’s growing list of influential female ambassadors including Rihanna, who served as the campaign’s Creative Director.

“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it's a very powerful statement,” says Cara. “It's about accepting who you are, no matter your faults.  ’DO YOU’ is about finding your truth and sticking to it. I think it's so special because it means something different for everyone.  It specifically encourages people to be themselves.”

Cara embodies the PUMA Woman. She is fearless, always finding new ways to express herself and use her body as a catalyst for conversation. Her unapologetic attitude and inspiring defiance of the status quo will set the tone for this campaign. She leads the pack of strong women appearing in this campaign, including Mimi Staker and Olivia Boisson of the New York City Ballet, German track and field athletes Alexandra Wester and Tatjana Pinto, and Cuban volleyball players Leila Consuelo Ortega Martinez and Lianma Flores Stable.

The campaign was inspired by Rihanna who once said “I dare myself to make things work. I don’t do things for the response or controversy. I just live my life.” The campaign inspires women to stay true to themselves, make their own rules, and never take ‘no’ for an answer. It creates a conversation that encourages women to be confident, motivated, and never willing to compromise on anything from their personal style to their workouts to their life. Given Rihanna’s own belief on this message, it made perfect sense to bring her on board with PUMA to creative direct the campaign featuring Cara.

The ‘DO YOU’ campaign launches this month with a cross-category product assortment dropping through December from PUMA’s Running & Training and Sportstyle collections. Cara will be featured in outdoor advertising, PUMA stores and retailers, and PUMA.com

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TOPSHOP UNIQUE at London Fashion Week - Autumn/Winter 2015

On Sunday 22nd February Tate Britain hosted Topshop's Autumn Winter 2015 collection. Attendees included Cara Delevingne, Ellie Goulding, Kendall Jenner, Alexa Chung, Yasmin Le Bon, Emmelia Fox and Erin O'Connor.  Highlights video also includes Topshop owner Sir Philip Green.

The Topshop A/W15 collection featured all that the British brand represents: edgy, modern  apparel, hot off the runway. The Topshop girl is chic and confident. A strong woman who can rock lace, florals and leather all at the same time. I recall the first time I walked into a Topshop. It was in New York and I thought to myself, we need this in Atlanta. Not long after, Nordstrom began carrying the brand, including its male counterpart (whom I love!) Topman. Well, it gets even better fashion lovers, because Topshop is coming to Lenox Square Mall this year. You will always be "on trend" at Topshop and really, with Topshop's team of young designers, you'll actually be ahead of the trends.

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