BORN FROM CULTURE, EVOLVED FOR RUNNING PERFORMANCE - THE FIRST-EVER ULTRABOOST LACELESS IS UNLEASHED

With innovation and creativity at the heart of adidas' DNA, today marks a landmark occasion for the brand which, with the launch of its first-ever laceless performance running silhouette, continues to challenge convention and once again sets new boundaries.

Inspired by running culture, and quickly becoming one of the most iconic and celebrated footwear silhouettes of the last decade, with the integration of a laceless silhouette the UltraBOOST is reimagined for pinnacle performance like never before. Innovations and advances in Primeknit construction and yarn engineering have made laceless running a reality. Combined with an energy-returning BOOSTTM sole, urban running creators need not feel tied down or restrained, but are now free to unleash their true greatness.

The integration of form and function defines the UltraBOOST Laceless and serves to simplify and refine the central elements of the silhouette. Taking a new approach to the insights of
Aramis, a motion tracking technology that enables a detailed analysis of the movement of the body, the designers at adidas integrated key support and functionality features to construct a minimalistic and stylish upper that contours the foot, leaving the wearer feeling unstrained, unlaced and free to create.

Stephan Schneider, Senior Product Manager, adidas Running, said: "In removing laces, such a fundamental component of the silhouette, refinement of the remaining core elements was paramount. We reimagined the Primeknit architecture, making it more supportive and compressive to enable runners to feel released and empowered to achieve their full potential. What we have created is the most intuitive UltraBOOST yet and a new chapter in the history of our family."

Primeknit, one of adidas' most famous innovations is central to the design of the UltraBOOST Laceless, and has been through advanced testing and modification to ensure runners are super-dynamic and free to move, but also supported and stable to achieve peak performance. To create a snug, compressive feel, four innovations are key. First and second are the new sock-like fit and collar construction design which delivers a seamless fit and allows the foot to move in harmony with the upper, as one single unit. Third is the reduced amount of stretch in the knitted upper whilst, finally, a forged Primeknit band is integrated around the midfoot to provide support and lockdown, with expansion zones in the forefoot identified by Aramis. These features combine to contour the foot in a supple, supportive and lightweight construction for a smooth and highly responsive ride.

To find out more, please visit: adidas.com/ultraboost.

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PORTS 1961 UNVEILS FALL WINTER 2017 MENSWEAR CAMPAIGN

Ports 1961 is pleased to announce the release of the Fall Winter 2017 menswear advertising campaign. Photographed and styled by Creative Director of Ports 1961 Menswear, Milan Vukmirovic, the campaign features Jordy Gerritsma, Christopher Einla and Robbi G. The campaign was shot in Milan.

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Collezione Automobili Lamborghini at the Premium Berlin 2017

Collezione Automobili Lamborghini private label RTW P/E 2018 shown on its stand at Premium 2017

Collezione Automobili Lamborghini is again a protagonist of the European fashion scene. Following its inclusion in the official calendar of Milano Moda Uomo 2017, Collezione Automobili Lamborghini takes its private label RTW Spring Summer 2018 to Premium 2017.

The international trade show took place on July 4-6th and is one of the most important fairs in the fashion industry, showcasing the best fashion houses to thousands of visitors from all over the world. Premium Berlin is the perfect environment for multi-brand and department stores seeking innovative new labels and lines.

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Theory Spring 2018 Menswear

THE NEW AMERICAN UNIFORM. Theory showed their Men's Spring '18 collection in New York City. Sartorial suiting, sports-informed leisurewear, updates on the uniform and innovations in tech-first fabrications defined Creative Director Martin Anderson's debut collection.

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A-Line Afros at Carlos Campos NYFW: Men’s S/S 2018

At New York Fashion Week: Men’s S/S 2018 Lead Hairstylist, T. Cooper of Metro Look, and her team were sponsored by ECRU New York and Wahl Professional to create tight Afro textured looks for the Carlos Campos show at IMG’s Fashion Week partner venue, Skylight Clarkson Sq. Carlos Campos is a celebrated menswear designer from Honduras. In 2007, he launched his namesake brand, Carlos Campos New York. The brand’s modern take on “classic American style… with a Latin twist” immediately earned him the respect and accolades of the US and Latin American fashion communities.

Cooper called the hairstyle the “A-Line Afro” and it was created by using ECRU products Defining Styling Potion, Dry Wax, and Acai Protein Oil. “Upon discussing the inspiration with Carlos, he let me know that this collection was all about strong lines. A lot of the models had natural hair, and he wanted to keep the texture, but didn’t want a big, round Afro to take away from the shape of the clothes. We decided to keep the hair fuller on top and much
tighter on the sides.” Cooper explained. After the cleaned up the hairline, sideburns, and facial hair with a Wahl Beret trimmer, the stylists saturated the models’ hair with Defining Styling Potion to eliminate frizz. The stylists then blow dried the models’ hair, while simultaneously rubbing it in a circular motion with their fingers to form tight coils. For models with longer hair on the sides, the stylists either brushed the sides and applied Dry Wax for hold, or pinned the hair back in a mohawk shape (depending on length). Finally, Acai Protein Oil was patted onto the Afros to add a hint of shine. “The diversity of the ECRU line, really allowed us to create texture on models with
different curl patterns beautifully!” said Cooper.

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Celine Dion in VOGUE Fashion Shoot

Celine Dion wearing Bibhu Mohapatra.

[In my opinion] Celine Dion has always been a fashion icon. Remember her at the 1999 Oscars in her white John Galliano backwards tuxedo? Well, this time, the iconic songstress is featured in a to-die-for-I-can't-stop-watching photo/video shoot with Vogue. Celine is captivating in  Giambattista Valli, Dior, Rodarte, Maison Margiela, Valentino and of course, Chanel. The video (above) captures all the clips that were posted by Vogue Magazine today on Instagram.  This. Is. What. A. Real Diva look like. Flawless.

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Wet Natural Textured Hair at BENCH/Body NYFW: Men’s S/S 2018

BENCH/Body NYFWM

Photos by Mengya Tian

BENCH/Body NYFWM

Metro Look

BENCH/Body NYFWM

Metro Look

BENCH/Body NYFWM

Metro Look

During New York Fashion Week: Men’s S/S 2017 at the ultra-trendy Meatpacking District venue, Industria, Lead Hairstylist, T. Cooper of Metro Look, and her team were sponsored by ECRU New York and Conair to create wet natural textured hairstyles for the BENCH/Body show. BENCH/Body is the market leader for underwear in the Philippines. They carry a wide range of premium quality undergarments including basic, trendy, and sexy at affordable prices.

Cooper named the style the “Au Naturale” and it was created using the ECRU New York products: Rejuvenating Moisture Mist, Silk Nectar Serum, and Sunlight Styling Spray. “Once I saw the models that were going to be in the show, I knew that I wanted to embrace their natural hair texture. BENCH Body casted a lot of models with the best curls that you’ve ever seen in your life!” said Cooper.  The stylists sprayed the models’ hair with Rejuvenating Moisture Mist to hydrate and eliminate frizz from curls and waves. They then dried the hair from underneath with a diffuser to form curls and waves. The curls were then defined with a Conair Infinity Pro curling iron. Next, the models had Silk Nectar Serum applied generously to the hair for illusion of wet hair. Finally Sunlight Spray was used to keep the style’s shape. “The ECRU New York products worked perfectly for enhancing the models’ texture.” says Cooper.

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