To live and fry in L.A. with Kenzo

A summer vacation in Los Angeles feels a lot like the city itself: sprawling, arid, endless, blinding. Most of the time is spent loitering by the beach, on the boardwalk, around suburban lawns, by the pool. Stillness, music, heat,…

Photographer Rob Kulisek trails a group of young friends, locked up in the hazy city, trying to escape from boredom. The imposing sun and laid-back attraction of L.A. summer is intensified by the new cuts of the collection. Looser, slightly cropped fits enhanced by the logo or the Floral print heighten the tracksuit as THE timeless uniform of chill.

KENZO’s inimitable mix of pop fantasy makes the west coast boredom so enviable.

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MONCLER BEYOND FASHION, STRAIGHT INTO LIFE

When it comes to human beings, identity is about individuality. When talking about a brand, uniqueness is a question of multiplicity and in both cases, diversity is strength. It is this principle that inspired the new Moncler advertising campaign, which, through Craig McDean's timeless black and white, features nineteen people from all backgrounds and ages but united by a single word: BEYOND.

BEYOND is the expression of pure human strength that pushes man to break rigid prejudices and pre-established models. BEYOND is an effective and resonant life proposition since it is both real and sincere, just like Moncler. BEYOND is the sum of the values of the brand that has always distinguished itself by its desire to exceed.

Born in 1952 in a small mountain village in Haute-Savoie, the Moncler brand has gone beyond its original sector, namely mountain equipment, to become a full-fledged brand, in an urban style. She crossed the French mountains to become global. Moncler has pushed the boundaries of technicality to adapt to everyday life, using the technology that makes its products practical and functional. Moncler goes beyond the opportunities to dress every moment of life and address all generations without giving young people an aged look and the older a young look.

Unceasingly, Moncler exceeds all limits, all generations and all expectations. Today this project comes to life and becomes palpable in the life choices and fundamentals of a group of people with a unique motivation: to go beyond. From the Paralympic athlete to the astronaut, from activist to trend creator, the campaign goes beyond the idea of raditional advertising to support the motivation, willpower and uniqueness that drive an individual to go beyond all his limits to be, simply himself.

As a brand, Moncler's strength lies in its honest way of being itself, going beyond trends and targets, by speaking a language that puts the individual at the forefront and that is able to adapt to the most diverse situations and environments. The essential message of the campaign is that of freedom and strength of character. It is a call in the name of diversity, which finds its strength and impulse in multiplicity.

Through this liberating power and plurality, Moncler goes beyond fashion, to get straight into life. It does so through nineteen voices transmitting its message.

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Rain Dove Featured In Sisley's FW17 Campaign #oneofakind

#oneofakind is the hashtag of choice for Sisley’s new FW17 Campaign, conceived by star photographer Bettina Rheims: Sisley once again challenges gender stereotypes with grace, style and sensibility.

The headliners of the campaign, dressed in iconic Sisley outfits, pose in front of wooden boxes that bring to mind those used for transporting great works of art: among them are transgender models Stav Strashko and Casil McArthur, American Rain Dove (who in her career has posed in both male and female clothes), as well as Fernanda Beuker, Sohyun Jung, Adela Stenberg and Freddie Ashcroft, one-of-a-kind charmers with androgynous looks.

The issue of gender equality is difficult to “capture”, as evidenced by the set design, as well as the clichés of what is masculine and what is feminine. "To open new paths, people’s reactions and emotions, including anger and fear, must be triggered,” says French photographer Bettina Rheims and Sisley chose to deal with society’s prejudices by showing individuals for what they truly are, giving them an even stronger voice. This is an important step for the brand, known for its rebellious identity as well as for its unconventional points of view: a new chapter in an original, unique and modern story."

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PORTS 1961 UNVEILS FALL WINTER 2017 MENSWEAR CAMPAIGN

Ports 1961 is pleased to announce the release of the Fall Winter 2017 menswear advertising campaign. Photographed and styled by Creative Director of Ports 1961 Menswear, Milan Vukmirovic, the campaign features Jordy Gerritsma, Christopher Einla and Robbi G. The campaign was shot in Milan.

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La Perla Pre-Fall 2017 Ad Campaign with Kendall Jenner

LA PERLA PRESENTS THE PRE-FALL 2017 CAMPAIGN STARRING KENDALL JENNER SET IN THE KALEIDOSCOPIC WORLD OF AN ENGLISH POP ART GARDEN

A surreal garden of gigantic begonias, a colossal hibiscus, and reimagined tulips comes to life in a world of fantasy and art designed by La Perla Creative Director, Julia Haart.  Inspired by the works of Georgia O’Keeffe and Peter Max, Haart calls upon her favorite pieces from the pop-art and modernist movements to fuse the Pre-Fall 2017 Campaign with her own cast of psychedelic creativity.

Just as Dorothy journeyed to the Land of Oz, so too does the campaign’s protagonist, Kendall Jenner – entering into a world of her own imagination. Clad in Ready-to-wear, Lingerie, and Beachwear from the La Perla Pre-Fall 2017 Collection, Jenner exudes the certainty and self-assurance of a true heroine – owning her world through confidence and empowered femininity.

Captured through the inventive lens of Mert & Marcus, the vibrant colors and molded shapes of the La Perla collection take center-stage. The explosive visual message is intended to shock and transport the viewer to a world of fantasy, color, and art.

The campaign features the new La Perla Slip Dress which boasts a built-in padded bra and sculpted bodice sewn from the world’s finest stretch silk with Leavers lace detailing. Other featured pieces include a limited-edition haute couture crystal embroidered dress, a one-piece swimsuit with translucent paillettes embroidery, and a lingerie set adorned with floral embroidered Leavers lace and velvet detailing.

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