Theory Fall 2019 Menswear

As luxury houses commit anew to tailoring and champion a certain masculine elegance, contemporary brands that tend to traffic in more casual fare face a quandary: to follow suit or not. Theory, a brand with its roots in officewear, back when offices required suiting, would seem to be better positioned than many other labels to succeed in 2019. Indeed, the company’s menswear designer Martin Andersson noted a behind-the-scenes focus on improving fabric quality. It was noticeable in a pair of suits, one black, the other a deep shade of burgundy. He showed layered knits, crewneck on top of mock-neck. The label isn’t giving up on that casual fare entirely.

Design and art world names both relatively unfamiliar and famous were among Andersson’s references for Fall. Faye Toogood’s Roly Poly fiberglass chairs, with their scooped seats and thick legs, seemed to inform his tailoring. A bonded twill duffle coat was cut with rounded kimono sleeves, and an unlined wool jersey blazer was constructed with raw edges. The results in both cases were clean and structured yet yielding—easy to wear. The painters Soulages and Rothko, meanwhile, informed the palette, with its understated emphasis on black layers and varying shades of red. All around, this Theory collection felt in step with the season’s dominant themes and talking points.

Source: VogueRunway

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THEORY X HARRY NORMAN

In the spirit of helping those affected by Hurricane Irma, Alex Page of Harry Norman, has put together a shopping event + giveback for Saturday Sept., 30th. 

Theory at The Shops Buckhead Atlanta has generously offered a deep discount of 25% OFF and will donate 10% of ALL sales to a relief fund. Come support and enjoy fresh off the runway collections - the latest for men and women - mixed with Champs & Bites!

THEORY FALL 2017

Giving is always stylish- RSVP to: Buckhead@Theory.com

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Theory Spring 2018 Menswear

THE NEW AMERICAN UNIFORM. Theory showed their Men's Spring '18 collection in New York City. Sartorial suiting, sports-informed leisurewear, updates on the uniform and innovations in tech-first fabrications defined Creative Director Martin Anderson's debut collection.

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Champagne Sundays at Theory Atlanta

One of my favorite designer labels, Theory, located at my favorite luxury shopping destination in the city, The Shops Buckhead Atlanta, are making Sundays irresistible by offering 15% off purchases while sipping champagne! There is no delivering us from temptation from Theory on Sundays in February! Cheers.

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The LeatherLove List from Buckhead Atlanta

When the hottest shopping district in Atlanta puts out a must-have list, people listen. (Well, at least this blogger does.) Buckhead Atlanta shared their "Trends We Love" in the form of leather. From sassy to sexy but always stylish, here are their fabulous leather nods:

1. ETRO: Paisley Fringe Bucket Bag
2. THEORY: The knee-length Zeyn L lends buoyancy and movement to the slip-on skirt with its uniquely pleated leather accents and a comfortable elastic waistband for secure fitting.
3. ETRO- Tan fringed boots
4. BRUNELLO CUCINELLI: Leather Jacket with Ostrich Feathers
5. BRUNELLO CUCINELLI: Men's Leather Biker Jacket
6. CHRISTIAN LOUBOUTIN: “ Corafront” | Red and black Patent pump
7. CHRISTINA LOUBOUTIN: “Sweety Charity” | Red and black Nappa/Patent bag
8. THEORY: Add an unexpected pop of to your closet with the ultra-chic, Joean QL leather Jacket. An asymmetrical, concealed snap placket closes the unique, all-season must-have. 
9. BRUNELLO CUCINELLI: Leather Clutch with Monili Fringe

Rich, luxurious and edgy, we love leather! Thanks Buckhead Atlanta.... time to shop.

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