FACECAKE Unveils SHADESCOUT - The Cosmetics Color Search Engine

New Mobile Beauty App Instantly Finds Makeup to Match Any Color, Anywhere

Forget search terms and get ready for search colors as FaceCake Marketing Technologies, Inc. announced the launch of ShadeScout™, the cosmetics color search mobile app that enables consumers to find products in the colors that inspire them. A pioneer in augmented reality, FaceCake is reinventing the way people shop for cosmetics by combining its color search technology, signature Virtual Try-On capabilities and built-in purchase features to create a mobile, immersive shopping experience. ShadeScout is available for download on the App Store and Google Play.

Whether admiring the color of a celebrity’s lipstick in a magazine or a flower in a garden, ShadeScout allows consumers to use their mobile device to capture any color they see and quickly and easily locate its cosmetic counterpart. Using proprietary color search technology, ShadeScout sorts through an unlimited number of products from more than 40 major and luxury beauty brands and instantly delivers direct product matches in any makeup category. From eyeshadow and blush, to lipstick, foundation and more, ShadeScout enables shoppers to find and virtually try on any product and make a purchase directly from the app. Consumers can also take selfies, receive personalized recommendations, and get feedback from family and friends through the easy in-app social sharing option. 

“With ShadeScout, you have the ability to instantly find products that match any color you see, from a celebrity’s red carpet look to a bouquet of fresh roses. You don’t need to have product information to find that perfect match; ShadeScout finds it for you,” said Linda Smith, Founder and CEO of FaceCake. "A search engine for today’s shoppers, ShadeScout makes it easy to find the products you want, virtually try them on, share them with friends, buy items, and is with you wherever you go.”

*Check out a video of how ShadeScout works here, and download the app (for free) at the iTunes or Google Play store:

 https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=953909483&mt=8#

https://play.google.com/store/apps/details?id=air.com.facecake.shadescout

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Honor Earth Day with Eco-Friendly Accessories: Alkemie Jewelry Transforms Reclaimed Metal into Wearable Art

The Sage Cuff

  – Inspired by the sage that grows in abundance in the coastal mountains of southern California where husband-and-wife jeweler team Dara Gerson and Ashley Lowengrub live.  Dara and Ashley burn dried sage daily in their Topanga home and named their first-born daughter in honor of this cleansing plant. Available in reclaimed sterling silver and reclaimed bronze. $209

The Moon Ring

– The moon is a powerful reminder of our connection to the earth, especially for women. The phases of the moon connect to the cycles of the tides, the seasons and our bodies. Available in reclaimed sterling silver and reclaimed bronze. $176

The Starfish Cuff

  – On a visit to the beach, Dara and Ashley’s eldest daughter discovered a starfish and was instantly captivated. They left that starfish in its natural home but immediately set to work crafting a piece that would capture the exquisite beauty of this creature. Available in reclaimed sterling silver and reclaimed bronze. $209

Celebrate Earth Day with a bold statement.  Alkemie Jewelry’s striking designs embody the beauty and power of the natural world and are made without harming the planet. Each piece is forged from 100% reclaimed metals that would otherwise be destined for the landfill. True to their name, Alkemie transforms the common into precious.

These signature Alkemie pieces connect the wearer to the earth while helping protect its resources for future generations. All designs are offered for both men and women.

A portion of every sale at www.AlkemieJewelry.com goes to support the Seva Foundation in their efforts to bring eye care to communities in need. (www.seva.org)

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Get Ready to Sparkle with the ALL NEW Dual Stick by Mixed Chicks - a Foundation and Bronzer All-In-One!

When trying to find the perfect foundation in a stick for your skin, many women have a hard time finding that perfect shade that blends well and suits her tone. For women of different ethnicities, the choices have been less than optimal... until now! With Mixed Chicks new Dual Stick you can mix and blend 5 color shades to find your perfect sun kissed look that will leave your skin feeling silky and smooth with perfect blended color! PLUS! The all new Dual Stick is the only makeup stick that offers foundation and bronzer all in one! Dual Stick will enhance your natural beautywithout going over the top with tons of makeup that you don't need. Whether you are a professional woman on the go, or a mom who needs to take kids from soccer practice to dance class, enhance your natural beauty with Dual Stick! Mixed Chicks Dual Stick is the perfect year-round makeup accessory!

· 5 colors to mix and blend means you can find the perfect color for your skin tone!

· Dual Stick is the only stick to combine foundation and bronzer all in one!

· High coverage, silky smooth foundation means a beautiful picture perfect finish.

· Get a shimmery, sun kissed glow with the included bronzer, meaning you get a sunny disposition without having to soak up the harmful UV rays.

· Gluten free, paraben free, and animal testing free means you can feel good about the ingredients you put on your face, knowing they are good for you and our furry friends 

· Reasonably priced at only $22.50 each, including both the foundation and bronzer,  so you get two makeup sticks for the price of one!

Choose from: Sultry-Sand (light), Timeless Tawny (med-light), Alluring-Almond (med), Heavenly Hazel (brown) or Bangin' Bronze (rich brown)!

Mixed Chicks was created out of a desire to provide quality hair care and makeup products that celebrate diversity and that are suited for women of any ethnicity, helping them to have beautifully managed locks with products that are good for their hair and skin!  What began as two friends desiring to create a product line out of a need for products that they couldn’t find in any retail store, has grown into a business that sells products around the world! Mixed Chicks is setting the standard for the multi-cultural world we live in as a company that focuses on the needs of their customers and providing quality products for every hair and skin type!

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Reem Acra’s Hairspiration: Get The Designer's Runway Look

Azita Rezaei & Reem Acra. #NYFW2015

Reem Acra’s Fall 2015 collection made a big impression at New York Fashion Week as modern day Marrie Antoinettes sashayed down the runway. The glamour was in abundance and the textures and embellishments were so rich. This victorian theme was carried over to the model’s whimsical styled hair produced by Didier Malige, Rene Furterer and Atlanta’s own, Soda Salon stylists. 

How-To Get The Look: 

1. We started the look by creating a lot of texture, using Renee Furterer Volumea spray. We diluted the Volumea Spray by 50% with water, creating a sort of "beach spray", and then applied the spray to the end of the roots. 

2. We then created a center part and combed the hair to flatten the top. 

3. We created a soft finger wave on each side of the head from the temple to behind the ear by creating a swoop with our fingers & setting the hair in place with Japanese clips. 

4. We then softly dried the hair using a blow dryer and diffuser. After that, we used a 3/4 inch curling iron, opening the clamp and wrapping one inch of the sections around just the barrel to give it a natural wave. 

5. To finish the look, we removed the Japanese pins to reveal soft finger waves.

Lead Stylist: Didier Malige / Credit for Tips: SODA RUNWAY team member Azita Rezaei

THIS is hot off the NYFW runway, so ladies, you've heard the experts, now try this at home and make your own stylish impressions this weekend!

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