New Mobile Beauty App Instantly Finds Makeup to Match Any Color, Anywhere

Forget search terms and get ready for search colors as FaceCake Marketing Technologies, Inc. announced the launch of ShadeScout™, the cosmetics color search mobile app that enables consumers to find products in the colors that inspire them. A pioneer in augmented reality, FaceCake is reinventing the way people shop for cosmetics by combining its color search technology, signature Virtual Try-On capabilities and built-in purchase features to create a mobile, immersive shopping experience. ShadeScout is available for download on the App Store and Google Play.

Whether admiring the color of a celebrity’s lipstick in a magazine or a flower in a garden, ShadeScout allows consumers to use their mobile device to capture any color they see and quickly and easily locate its cosmetic counterpart. Using proprietary color search technology, ShadeScout sorts through an unlimited number of products from more than 40 major and luxury beauty brands and instantly delivers direct product matches in any makeup category. From eyeshadow and blush, to lipstick, foundation and more, ShadeScout enables shoppers to find and virtually try on any product and make a purchase directly from the app. Consumers can also take selfies, receive personalized recommendations, and get feedback from family and friends through the easy in-app social sharing option.

“With ShadeScout, you have the ability to instantly find products that match any color you see, from a celebrity’s red carpet look to a bouquet of fresh roses. You don’t need to have product information to find that perfect match; ShadeScout finds it for you,” said Linda Smith, Founder and CEO of FaceCake. "A search engine for today’s shoppers, ShadeScout makes it easy to find the products you want, virtually try them on, share them with friends, buy items, and is with you wherever you go.”

*Check out a video of how ShadeScout works here, and download the app (for free) at the iTunes or Google Play store:

https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=953909483&mt=8#

https://play.google.com/store/apps/details?id=air.com.facecake.shadescout