Heron Preston FW20 Menswear
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Heron Preston FW20: We’re living in strange times, between hope and despair. We are questioning our consciousness, core beliefs and ideas and asking ourselves: ‘What the fuck are we doing?’
It’s too easy to put up with what’s damaging – it’s time to use our ingenuity to create a better world and a healthy environment.
The phrase It’s All Good, It’s All Fucked, is taken from Juliana Spahr’s critically acclaimed book, That Winter The Wolf Came, described as ‘a revelation of the possibilities for resistance in the present’.
“Look at the world as the largest construction zone that we've ever witnessed, it's like a work in progress,” says Preston. “It’s this idea of picking apart and putting it back together in better ways with new solutions, innovations and new technologies. Using your brain to imagine a better world and then designing that into reality.”
The fashion industry is one such place where entrenched systems and narratives are being challenged. It’s where we can begin. Workwear, a passion of Heron Preston for its integrity and sense of purpose, is worn by doers. It is the most authentic form of streetwear, seen everywhere from the mail-carrier to the sanitation department worker.
FW20 includes recycled nylons, thermo-sealed GORE-TEX suiting, guaranteed waterproof and breatheable; cordura puffers; functional pockets on dressed-up tailoring and waterproof zipper details. Waffled denim is inspired by Japanese construction worker outfits and wool felt has a touch-reactive membrane. Women’s footwear features a spirit-level heel. Informed choices are our intention going forward, with HPC navigating certified materials and practices through constantly improving traceability. Preston’s collection in-a- collection, Uniform, is additionally a dedicated space for research, experimentation and development around sustainability.
FASHIONADO
