Gap Launches Limited-Edition ‘90’s Archive Re-Issue Collection with ‘Generation Gap’ Film

Gap announces the launch of a limited- edition collection – the ‘90’s Archive Re-Issue – for men and women featuring iconic styles from the ‘90’s including the Bodysuit, Reverse Fit and Easy Fit Denim, Pleated Khakis and the timeless Pocket Tee, available online and in select stores globally starting February 7.

To launch the collection, Gap collaborated with director Kevin Calero to create ‘Generation Gap,’ a film that is the ultimate contemporary homage to the iconic Gap ads of the ‘90’s with references to “Mellow Yellow,” “Crazy Little Thing Called Love” and “Just Can’t Get Enough” and updated with a modern twist. ‘Generation Gap’ features a roll call of emerging talent cast from the offspring of stars of the iconic Gap ‘90s ads with a special cameo from the timeless icon and Gap alumni Naomi Campbell wearing the iconic pocket tee that she modeled in 1992 for her Steven Meisel shoot. Set to an a capella version of the 1992 Billboard music #1 hit ‘All 4 Love’ by Color Me Badd, ‘Generation Gap’ is a nod to the past and a celebration of the next generation as they reimagine the iconic Gap looks in their own unique style.

“The ‘90’s is having a sartorial moment and we have an archive of pieces that set the tone for that decade commercially and culturally, so it seemed right to re-issue some of those pieces and the stories that come with them,” said Craig Brommers, chief marketing officer for Gap. “‘Generation Gap’ came together in a celebration of who was with us then and who we are with now – it has, at its heart, that simple truth that we can take from the past but also celebrate our future.”

Model Lizzy Jagger, daughter of Jerry Hall, wears her take on the classic black Bodysuit that her mother flaunted in 1991. - “The classic look for anyone is not just a ‘90’s look. The white t-shirt and jeans look has gone through the decades and is still around, and I think of that as being really Gap,” said Jagger.

Actor Evan Ross, son of Diana Ross, wears the sleeveless Logo Tee as a tribute to his mother who wore a simple tank in her 1991 ad. - “Gap can transcend all eras. It still feels relevant. It looks like what we would be wearing right now... it is at the cusp of what we’re doing right now,” said Ross.

Artist Coco Gordon, daughter of Kim Gordon who wore the Pocket Tee in her 1990 ad, wears the navy Icon Leather Jacket, black short-sleeve Mockneck Tee and High Rise Denim Short in the film. - “My mom always bought me Gap clothes... we definitely went to the Gap for my cool clothes.”

DJ TJ Mizell, son of Jam Master Jay of Run DMC, wears the iconic Gap Logo Sweatshirt that his father wore in the “Original Fit Jeans” commercial in 1990. - “I feel honored. Being part of anything Run DMC is a huge honor for me and being able to back up my father’s legacy with Gap,” said Mizell.

Singer Chelsea Tyler, daughter of Steven Tyler, wears the sleeveless Tee and Reverse Pleated Jeans channeling her dad’s “Easy Fit Jeans” commercial from 1997. “Gap is taking something so classic that we all know and is so quintessential in our minds but has a new spin and current feeling to it,” said Tyler.

Singer Rumer Willis, daughter of Demi Moore, wears the Cropped Denim Jacket, similar to the one her mother wore in her 1990 ad, with the Henley Bodysuit. - “Gap was really the first brand to come out of the box... and do different and interesting things,” said Willis.

Model Actress & Activist Naomi Campbell, who was shot wearing the Pocket Tee in her 1992 ad by Steven Meisel, wears the Pocket Tee re-issue in the film. - “It’s an honor to be here, in the same outfit that I wore twenty years ago in my Gap ad,” said Campbell. “The creativity in the ‘90s is something I’m so grateful that I got to be a part of and to see and to learn from and to draw inspiration from.”

fashionado

HERON PRESTON RELEASES NEW COLLABORATION WITH GAP

HERON PRESTON CREATES CAPSULE COLLECTION IN COLLABORATION WITH GAP FOR #DOYOUGAP FALL CAMPAIGN

Gap’s Fall 2016 #doyougap Campaign Is All About Championing Personal Style and Individuality

The social #doyougap fall campaign with designer, artist, creative director, and DJ, Heron Preston, launched today showcasing his limited edition capsule collection.

View fullsize

View fullsize

View fullsize

Preston used Gap’s end-on-end pullover hoodie and marled fleece sweatpants as a canvas, layering art onto the garments that told his personal story in a limited edition series of sweatsuits. An american eagle on a bed of clouds was hand painted on the hoodie using an airbrushing technique & “The Gap is an iconic American brand for the people” is embroidered in red over the eagle. USA + collaboration graphics specific to the project were sewn and screen printed onto the pants. 

HERON PRESTON X GAP SWEATSHIRT

HPC TRADING CO.

Retail Price: $500.00 (price includes full sweat suit) Available Via: heronpreston.com

Direct link to pre-order: http://heronpreston.com/collections/all/products/gap

HERON PRESTON X GAP SWEATPANTS

HPC TRADING CO.

Retail Price: $500.00 (price includes full sweat suit) Available Via: heronpreston.com

Direct link to pre-order: http://heronpreston.com/collections/all/products/gap

HERON PRESTON X GAP SWEATPANTS

fashionado

GAP + GQ MAGAZINE

GQ GAP

I'm excited about this and I will be attending the launch of a collaborative capsule collection featuring the "best new menswear designers in America" via GQ Magazine at GAP. Join me tomorrow morning (Tuesday) at 10am at GAP Lenox!!

fashionado

South Beach at Night

The sweet scent of coconut tanning oil combined with the aromas of grilled cuisine and cigar smoke travelled through the salty ocean breeze in Miami. Live music played at many outdoor venues and salsa everywhere else. Even 25 years ago when SoBe was undergoing its retransformation, there was a magical element about the area. From the architecture to it's colorful residents, SoBe's energy filters through every visitor. Of course, the mojitos help too!

As I walked around Lincoln Road, Ocean Drive, Collins and Washington Avenues, I tried to capture the energy, bright lights and deco aesthetic which can only be found in South Beach at night:

More than 25 years ago, I sat with a friend, on the Carlyle's patio over beers. A bright light in the sky caught our attention. It looked like the brightest shooting star I'd ever seen. Or maybe it was a meteor? The next day, we learned it wasn't a shooting star or a meteor, but a Russian satellite that fell to earth!

An icon of South Beach, the former Versace Mansion. It now operates as a boutique hotel known as The Villa by Barton G.

The holidays have already gotten a hold of South Beach's Lincoln Road Mall.

Holy Hooters Batman!! Even the mannequins have implants in South Beach.

A larger than life Menorah & Dradle made completely of sea shells, Lincoln Road Mall.

 Apple, Gap, JCrew, Victoria's Secret, Banana Republic and Starbucks have commercialized South Beach.

fashionado