alice + olivia's See-Now-Buy-Now LA Runway debuts Grateful Dead collection, draws Emily Ratajkowski, Kourtney Kardashian
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The alice + olivia brand, in partnership with Neiman Marcus, held their first ever See-Now-Buy-Now runway show with music by The Dolls and Ana Calderon. The show, held the Wednesday before Coachella, featured the highly anticipated alice + olivia x Grateful Dead capsule collection paired with limited edition items from the Spring 2016 collection. Twelve exclusive items are now available at aliceandolivia.com and neimanmarcus.com.
“I hope to inspire consumers worldwide to kick off their festival season with alice + olivia,” said Stacey Bendet, “a See-Now-Buy-Now runway show is something I have been wanting to do for a few seasons but it took time to feel out when and where felt right…I wanted what I showed on that runway to be relevant to what consumers actually want to wear, now. I came up with the idea to have the show around Coachella and have the runway looks be based upon things that every girl would want to wear to a music festival.”
"It is exciting to be involved in the forefront of a new fashion phenomenon with Stacey,” said Ken Downing, Senior Vice President and Fashion Director, Neiman Marcus. “She has always been wildly intuitive, with the ability to anticipate her fashionable customers’ wants and desires. Creating a highly curated, creative, clever, and in-season fashion show, as only Stacey can do, with a Buy-Now-Wear-Now mantra, makes sense for her fashion followers that love and adore what she designs!”
