MONCLER BEYOND FASHION, STRAIGHT INTO LIFE

moncler beyond campaign

When it comes to human beings, identity is about individuality. When talking about a brand, uniqueness is a question of multiplicity and in both cases, diversity is strength. It is this principle that inspired the new Moncler advertising campaign, which, through Craig McDean's timeless black and white, features nineteen people from all backgrounds and ages but united by a single word: BEYOND.

BEYOND is the expression of pure human strength that pushes man to break rigid prejudices and pre-established models. BEYOND is an effective and resonant life proposition since it is both real and sincere, just like Moncler. BEYOND is the sum of the values of the brand that has always distinguished itself by its desire to exceed.

Born in 1952 in a small mountain village in Haute-Savoie, the Moncler brand has gone beyond its original sector, namely mountain equipment, to become a full-fledged brand, in an urban style. She crossed the French mountains to become global. Moncler has pushed the boundaries of technicality to adapt to everyday life, using the technology that makes its products practical and functional. Moncler goes beyond the opportunities to dress every moment of life and address all generations without giving young people an aged look and the older a young look.

Unceasingly, Moncler exceeds all limits, all generations and all expectations. Today this project comes to life and becomes palpable in the life choices and fundamentals of a group of people with a unique motivation: to go beyond. From the Paralympic athlete to the astronaut, from activist to trend creator, the campaign goes beyond the idea of raditional advertising to support the motivation, willpower and uniqueness that drive an individual to go beyond all his limits to be, simply himself.

As a brand, Moncler's strength lies in its honest way of being itself, going beyond trends and targets, by speaking a language that puts the individual at the forefront and that is able to adapt to the most diverse situations and environments. The essential message of the campaign is that of freedom and strength of character. It is a call in the name of diversity, which finds its strength and impulse in multiplicity.

Through this liberating power and plurality, Moncler goes beyond fashion, to get straight into life. It does so through nineteen voices transmitting its message.

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J&M Davidson SS19

For Spring Summer 2019, J&M Davidson embarks on a Moroccan voyage with a collection inspired by the country’s exotic colors, distinct architecture and bustling bazaars. The resulting designs are imbued with the spirit of a luxurious traveler of the past who would dress up to travel.

Vibrant brights – Majorelle Blue, Cosmos Pink, Avocado Green and Acacia Yellow – embolden this season’s accessories, and evoke Marrakesh’s luscious Jardin Majorelle, which was famously bought by Yves Saint Laurent in 1980. Handbag shapes subtly mirror Moroccan architecture – the half-moon Arca bag references layered arches, while the Coura’s central handle echoes the distinct keyhole cut-away that punctuates many buildings. A drop-waisted dress is crafted from a glistening gold and red silk – a nod to the shimmering metallics synonymous with mosaics.

A muted palette of neutrals – camel, ivory, powder grey and sand – conjures the colors of the
Moroccan landscape, creating easy pieces that integrate effortlessly into an everyday wardrobe.
Traditional Moroccan embellishments – tassels and ties – add feminine charm to romantic peasant blouses and bohemian maxi dresses, while the pom-pom offers a playful flourish to this season’s new Liberta handbag.

The collection is also characterized by the unexpected – bags that appear to be simple totes convert to clutches and bum-bags, while the clever use of gathering and drawstrings result in artful draping for this season’s key dresses. Balloon shapes, seen in both sleeves and skirts, create contemporary proportions with a distinct nod to Seventies styling. A striped fabric, used to striking effect on a dress, appears to be woven, but on closer inspection is a luxurious Liberty silk.

While the points of inspiration may flavor the collection with a bohemian feel, the designs are inherently luxurious – from the butter-soft leathers to the bold, yet understated, cuts. These luxury touches – thanks to the easy-to-wear silhouettes, and discreet detailing – do not imbue the pieces with a formality or stiffness but lend Spring Summer 2019 an air of breezy elegance.

Photographer: Joseph Molines
Art Direction: Benjamin Grillon
Stylist: Danielle van Camp
Model: Nica Mestres

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KENZO Presents "Le Renard Bleu"

kenzo presents le renard bleu

KENZO continues its exploration of culture and global identities with the second installment in its Folio series. “Le  Renard Bleu” is a multi-disciplinary endeavor working across music, video, dance and print by talents  including: musicians  Midori Takada & Lafawndah; directors Partel Oliva; krump artist Qwenga and  photographer CG Watkins. The film and folio present KENZO’s – La Collection Memento N°2 and Spring-Summer 2018 collections.

KENZO FOLIO N°02 began as a rhythmic discussion between musicians Midori Takada (of no relation to Kenzo Takada, founder of the eponymous fashion house) and Lafawndah on the subject of the fabled myth, The Blue Fox. As transmitted by Takada, the fox appears in both ancient Senegalese and Japanese folktales as the trickster archetype; belonging both to the heavens and to the earth, the fox is the agent of chaotic good, shaking the world up when its energy has become stagnant. Above all else, the fox is famous for its cunning nature. This is the first piece of music on which Takada has worked in close to 20 years and its creation originated in her preoccupation with the legend of the fox. After constructing a vivid instrumental composition dramatizing the spirit animal’s journeys, Lafawndah responded – in her inimitable mix of fairytale and undertow—with lyrics capturing a dialogue between her and the fox himself.

Shot in Tokyo, Partel Oliva imagined a contemporary cinematic frame for the myth of the fox to reappear, creating a hybrid of choreography and narrative around Takada and Lafawndah’s performance of their joint composition (also titled Le Renard Bleu.). Qwanga expresses original movement within the piece as the titular fox.

KENZO FOLIO N°02 will be available from kenzo.com and later on the Antenne Books website antennebooks.com This is the second edition of KENZO Folio. The first issue “Gidi Gidi Bu Ugwu Ze, Unity is Strength” by photographer Ruth Ossai and director Akinola Davies Jr. was released in April 2017.

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TICKETS ON SALE TO THE 26TH ANNIVERSARY OF JEFFREY FASHION CARES ATLANTA

Photos by Ben Rose

Jeffrey Fashion Cares Atlanta is set to celebrate 26 stylish years on Monday, August 27, 2018 at 7 p.m. and individual tickets go on sale Monday, July 16, 2018 at jeffreyfashioncares.com. Considered the official kick-off to fall social season, the annual philanthropic fête founded by acclaimed retailer and arbiter of style, Jeffrey Kalinsky, will return to Phipps Plaza for an unforgettable evening that kicks off with a cocktail reception and dynamic silent auction followed by a high-energy live auction.  The evening’s pièce de résistance, a runway show featuring Kalnisky’s style selections from high-end designers, once again promises to dazzle with looks from Celine, Christian Dior, Givenchy, Calvin Klein, Dries Van Noten, Sacai, Saint Laurent Paris, Balenciaga, Christian Louboutin and Manolo Blahnik.  The 2018 event will benefit Susan G. Komen Greater Atlanta, the Atlanta AIDS Fund (AAF), and the Medical University of South Carolina.

The annual social affair will once again be co-chaired by Lila Hertz, Jeffrey McQuithy and Louise Sams who will continue their mission to raise as much funds and awareness for the event’s beneficiaries as possible.  Selling out year after year, guests will slip into a completely transformed and private environment in the Monarch Court at the recently renovated Phipps Plaza located in the heart of Buckhead.  Last year’s event raised over $750,000 for the organizations, and in its history, Jeffrey Fashion Cares has grown into one of the largest combined AIDS and breast cancer benefits in the country. Sponsor and patron packages are currently available. A limited number of single seat tickets will be on sale beginning July 16, 2018.  For more information, visit jeffreyfashioncares.com.   

Jeffrey Fashion Cares will be held at Phipps Plaza at 3500 Peachtree Road, Atlanta, GA 30326. Tickets and Patron and Sponsor Packages are available starting at $500 for reserved seating via www.jeffreyfashioncares.com

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ROMEO HUNTE SPRING 2019 RUNWAY MEN

Designer Romeo Hunte showcased his first Men’s Ready- to- Wear collection at PHD, Dream Downtown Hotel New York. The Spring 2019 collection was inspired by the Brooklyn streetwear style, that is to the Romeo Hunte collection. This Spring, Romeo was inspired by luxe streetwear meets swimwear, made for the everyday man who wants a classic outerwear piece with a luxurious vibe and twist.

The modern yet classic silhouettes, which are the designer’s true aesthetic were matched beautifully with the Brooklyn street style inspired silhouettes and swimwear. Hunte focused on bringing out the defiant look in his garments by incorporating oversized coats on his models. The designer focused on impactful functional Neoprene wetsuits paired with his signature powerful outerwear that ruled the runway.

Hunte’s fantasy was to add two juxtaposing elements together- Swimwear pieces and Fur to create innovative garments. The collection consisted of light overcoats, mix media jackets and wetsuits. This collection personified the strong nature of water and fur through powerful and impeccable creations. Pops of primary colors- blue, red and yellow were seen in luxe mix media fabrics including mink fur, denim, camouflage, cotton and French terry and the reinvention of the designer’s signature pieces. The models walked down the runway, featuring an array of Hunte's collaborations with Swarovski, Look Mate London Socks, Kopenhagen Fur, and Teva.

The Spring 2019 Ready-To-Wear collection offers an array of styles for everyday men who is looking for signature outerwear pieces with a twist at a luxury vibe. Romeo Hunte the brand has been seen on celebrities like Victor Cruz, Evan Turner, Trevor Jackson, Zendaya, Beyoncé, Halle Berry, who appreciate high-quality craftsmanship.

ROMEO HUNTE NEW YORK the brand is a definitive lifestyle brand created for all. It is a line that is cool, and intricate. Powerful and impeccable outerwear such as the signature shawl is one of the core elements of Romeo Hunte the brand. The vision is to create modern classic apparel that is luxurious, practical and transitional at a contemporary price point.

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Gosha x Burberry Capsule Collection 2018

The second Burberry capsule collection with Gosha Rubchinskiy, revealed as part of its Fall / Winter 2018 collection, has launched in stores on July 7, 2018.

For his second collaboration with the brand, Gosha developed a limited edition 13-piece collection celebrating Burberry's tartan and iconic pieces. The Gosha x Burberry capsule features oversized tartan duffle-coats in black, dark green and burgundy, with beech wood fasteners and a detachable hood; flannel shirts fusing two sizes of tartan; and a trench coat reworked with a double buckle belt inspired by military style archives. Accessories include cashmere scarves in contrast check on each side, checkered flannel bobs and leather loafers.

Gosha x Burberry is available online and in select Burberry stores all over the world, at Dover Street Market and at Comme des Garçons.

Visit Burberry.com/gosha-x-Burberry for more information on the collaboration.

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BAROQCO and ABE by Ariane Chaumeil - Jewelry Presentation - FW 2018/19

 MIRROR OF THE SOUL, FROM THE SHADOW TO THE LIGHT (CHIAROSCURO)

There is magic and mystery in a mirror : the reflection of who looks into it is real, but reversed. We can see who we are, but always from the same point of view: face to face and reversed, with our own defects. It reflects a sort of fixed image of us, while at the same time truncated yet perfect, as another face of reality. Since we gaze at ourselves, all fantasies become possible and brings us back to face each other, and to what the world has to face.

Sometimes it's a symbol of a door to a different world in literature or beliefs, sometimes a magic tool or holly in a lot of religions, the mirror is a paradox, considered as a perfect restitution of the truth as an imaginary distortion. Thus the reflection from the mirror may make us see either the shadow or the light in ourselves, in our world, the chiaroscuro, the white or the black, the wisdom or the perversion. And as a two-way mirror, you can see without being seen. Step through and find out with this collection, and the part of your soul using your imagination, whether it is dark or radiant…

The fall winter collection of the ABE by Ariane Chaumeil house, whose crafting remains done with the blowtorch glass, becomes richer with a new proposition: the metal paste making. Sculpted and cast, the metal paste is modeled, sanded, fired at high temperatures, brushed and rubbed with a burnisher and polished several times in order to get pieces of golden and white bronze, and of pure copper, with a shiny, ancient rendering.

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