On November 14th, industry-leading lifestyle apparel brand Alternative Apparel will open a pop-up shop, which will be their fourth brick-and- mortar store, inside Ponce City Market—Atlanta’s nationally acclaimed, mixed-use community hub. With current store locations in California and New York, Alternative Apparel is excited to bring their motto of soft, simple and sustainable with the opening of the temporary Atlanta store – the city home to their office headquarters.

Since 1995, Alternative Apparel has set out to re-create that soft, lived-in look and feel of a favorite vintage tee while seeking to inspire alternative ways of thinking and empowering positive change in the community. Offering the best in everyday wardrobe staples, each piece embodies comfort, craftsmanship, community and authenticity. Each piece is sold with a sustainable future in mind. While sourcing the finest fabrics for softness and durability, Alternative incorporates organic and recycled materials wherever possible. More than 70 percent of the garments are made with sustainable materials and processes. Over the past 21 years, Alternative Apparel has evolved to a lifestyle brand, offering a complete collection of casual clothing and accessories for men and women around the globe. Atlanta shoppers will now be able to browse their offerings through spring 2017 in person at the 720-square- foot showroom located in the outside retail portion – across from Alex and Ani – at Ponce City Market.

"We've been in love with Ponce City Market since day one. The rehabilitation of an important landmark, the revitalization of the creative community around it, and what we think is the most exciting dining and shopping experience in the city”, says Alternative Apparel CEO Evan Toporek. “What better place, in our own hometown, to connect with our customers and bring them our comfortable collection of tees, sweatshirts and other hand picked items”.

Alternative Apparel at Ponce City Market will pay homage to their Atlanta roots. Designed by local artist Gavin Bernard and marking “Designed in Atlanta” in the storefront window, the pop-up will feature their current collection of men and women’s everyday apparel and accessories composed of their own products and curated items from outside brands they love with a similar mindset, including Atlanta-based vendors Melting Sun, Little Barn Apothecary, Neva Opet, INK + ALLOY, and more. Alternative Apparel at Ponce City Market will celebrate their soft opening on Monday, November 14th and will hold weekly in-store events.

On November 18th, revolutionary lifestyle brand Chubbies is bringing their unique-yet- beloved brand to Atlanta with a pop-up store in Ponce City Market. Through the end of January, San Francisco-based Chubbies is excited to offer their festive, fun and distinctive offerings to Atlanta shoppers.

After four close friends realized that most clothing companies were all about abiding by “fashion” norms, they set out to revolutionize the clothing industry. With just a handful of pairs of shorts, a vision to do something different and inspiration from their dads’ 70s and 80s attire, these friends and Stanford graduates launched Chubbies in 2011 on two fundamental premises: that pants represent the work week and that the state of shortswear was dire. Fast forward a few years and the brand’s collection of short shorts has become a phenomenon for men’s clothing, or as their motto states, a Weekend Revolution.

Due to the rapid success of their shorts, which are available in everything from khaki to holiday-themed Santa shorts, Chubbies has expanded to offer swim trunks, Hawaiian shirts, half-zip sweatshirts and more.

The Weekend Revolution spreads to Atlanta this holiday season with the Chubbies pop-up shop on the second floor of Ponce City Market. In addition to a vast collection of their signature clothing pieces, the showroom will feature arcade games, a tiki bar and lounge area, exclusive accessories and free koozies.

“Atlanta is one of our top markets, so it felt completely natural to select the city for our 2016 holiday pop- up”, says Jon-Mark Craddock, Chubbies’ Retail Operations Manager. “Not to mention, Ponce City Market is one of the coolest storefront set-ups we’ve ever seen with such an incredible selection, making it a one-stop destination for all holiday shoppers. We’re thrilled to be here!”

Chubbies will launch their pop-up at Ponce City Market with a Grand Opening Party in their showroom on Friday, November 18th from 5PM – 10PM. Then, they will kick off the weekend every Friday at 5PM with a weekly Happy Hour complete with free beverages, hot dogs and koozies.

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