Fair Harbor Celebrates 10th Year Anniversary with Limited-Edition Capsule Collection

Fair Harbor, a sustainable coastal lifestyle brand, is excited to celebrate its tenth anniversary this May. To mark this milestone, the certified B Corp and early leader in repurposing plastic bottles into recycled polyester will release an exclusive 10th Anniversary Collection on May 16th, 2024. Since they launched with a single style of boardshort in 2014, the beachwear brand founded by siblings Caroline and Jake Danehy has transformed more than 35 million plastic bottles into fabric for their apparel. All of its clothing styles contain a minimum of 87% sustainable materials, and the new limited-edition collection builds on the brand’s already considerable environmental impact.

“Improving the environment has always been a priority for me.” says co-founder and Chief Brand Officer Caroline Danehy, who started an eco-focused fashion blog as far back as middle school before launching the mission-driven brand with her brother, Jake, while she was still in high school. “Looking back, it’s been an incredible journey that started in our parent’s garage a decade ago and evolved into a thriving, sustainable business that has made significant steps in protecting the planet. And we feel like this is just the beginning of what we can accomplish.”

The new limited-edition anniversary capsule is inspired by the siblings’ early days on Fire Island with their family. The nostalgic 27-piece collection of swim, shorts, tees, and hoodies will introduce eight new sustainable silhouettes. Highlights include: 90s athletic-style Schooner Mesh Short made for post-surf lounging; the Marina Shirt, designed with Lenzing Ecovero fabric made from wood; and the Rockaway Boardshort, an homage to the boardshorts Jake wore as a kid on Fire Island. Fair Harbor will also launch its much-anticipated first women’s swim collection made from recycled nylon. Styles include the Atlantic One Piece, bikini separates Coastal Bottom and Sandpiper Tank, and the Amagansett Sarong made from 100% organic cotton. Finally, as part of its ongoing environmental mission to reuse and recycle, a range of vintage Fire Island-themed t-shirts curated by the Fair Harbor in-house design team will be available online.

Recognizing the importance of the lasting relationships they’ve built with retail partners over the past decade, starting in June, co-founders Jake and Caroline plan to return to their roots and embark on a “10 Years, 10 Cities” tour around the East Coast to host trunk shows with some of their earliest supporters. At each trunk show, ten percent of sales will be donated to a local community charity set by the retail partner and Fair Harbor.

The “10 Years, 10 Cities” tour will start on June 13 and end on August 17, 2024. The 27-piece 10th Anniversary Collection will be available on Fair Harbor’s e-commerce at www.fairharborclothing.com beginning May 16th, 2024.

FASHIONADO