Porsche Design eyewear heritage meets sports car DNA in new 2020 Collection

Exclusive lifestyle brand Porsche Design is known for offering an extension of the Porsche lifestyle both on and off the road, and eyewear is one of the best embodiments of that philosophy. With the launch of the new 2020 sunglasses collection, Porsche Design is tapping into its rich brand heritage and reimagining one of its most legendary styles, originally designed by Professor Ferdinand Alexander Porsche in 1978. The result: the P'8928, the first square-shaped aviator shades with an interchangeable lens mechanism. But, it is not just about the past, another highlight of this season's collection is the P'8685 Hexagon Gold Limited Edition: highly-engineered sunglasses infused with true sports car DNA and strictly limited to 500 models worldwide.

Ever since Porsche Design unveiled the brand's inaugural sunglasses in 1978, the P'8478, the world's first sunglasses with an interchangeable lens mechanism, the brand has stayed true to its iconic design philosophy to optimize function. Extraordinary design and quality materials without any frills or excessive ornamentation.  Applying the same vision and design process that led to the legendary Porsche 911, allowed F. A. Porsche to bring a new perspective to the eyewear segment that caught the eye of many – including true Porsche enthusiasts as well as notable celebrities. 

Iconic: P'8928 – a design icon reborn
The P'8478 were the first glasses to offer an interchangeable lens mechanism that allowed the lenses to be easily changed based on lighting conditions – or personal taste. The P'8478 remains a true style icon recognized for both its well-thought out functionality and timeless design. Now, Porsche Design is building on that legacy and introducing the P'8928 – a modern, squared aviator reinterpretation of the classic with the same unique interchangeable lens mechanism. Revamped, yet unmistakably Porsche Design. Each pair comes with an additional set of colored interchangeable lenses, and new lens colors are introduced each season. Exclusively manufactured in Japan, using ultra-light and durable titanium, the frame makes the P'8928 extremely comfortable to wear. RRP starting from $550.

Sports car DNA and high-tech precision – the P'8685 Hexagon Gold Limited Edition
The limited edition P'8685 Hexagon Gold sunglasses are a perfect fusion of Porsche Design philosophy and uncompromising engineering. Inspired by the engine block of a sports car, eight hexagonal screws hold the solid titanium front in place giving the glasses their unmistakable and bold look. Exclusive manufacturing underscores the precise construction with each frame being crafted individually by hand. Limited to only 500 pairs worldwide. Lightweight temples made of high-performance RXP® and polarized lenses ensure maximum comfort. RRP: $1,150.

Fusion models – striking contrasts in shape, material, and surface
Also new are the Porsche Design Fusion models, featuring striking contrasts in shape, material and surface. High-performance plastic RXP® meets metal while polished and matte surfaces intersect giving them an edgy and futuristic design. The P'8366 squared aviator correction glasses and P'8690 sunglasses are the fusion highlights from this new collection.

Ultra-Light – purely the essentials
The Ultra-Light line features a design language that is reduced to the minimum – timeless, simple and elegant with a diligent focus on functionality. High quality titanium is used in the frames only where absolutely needed while the temples and front are characterized by clear lines and flowing style. With the frame weighing only five grams, they are the lightest and most minimal glasses designed by the brand.

After 42 years of iconic and forward thinking eyewear innovations, Porsche Design continues to tap into its heritage while keeping an eye on the future in order to engineer unique glasses that guarantee optimal performance and timeless style. The new collection is the next chapter in the brand's eyewear story and the latest models remain true to the core principles while offering state-of-the-art eyewear features. Whether behind the wheel or on the go, Porsche Design glasses offer maximum quality, design and engineering that stand the test of time.

FASHIONADO

Eyewear Industry Disrupter Privé Revaux Announces European Expansion Exclusively With GrandVision

Privé Revaux, the affordable, celebrity eyewear brand is taking their industry disruption to Europe in collaboration with exclusive partner GrandVision, a global leader in optical retail. GrandVision is bringing the celebrity-backed brand from Jamie Foxx, Ashley Benson and Hailee Steinfeld across their extensive network of banner stores and e-commerce platforms including optical experts Vision Express in the UK, Trendy Opticians and Vision Express in Poland, Apollo-Optik in Germany, Atasun Optik in Turkey, GrandOptical and Pearle in Belgium, Eyewish and Pearle in the Netherlands.

"We are very excited to bring Privé Revaux's eyewear offering to Europe," said David Schottenstein, founder and CEO of Privé Revaux. "Our goal is to provide the absolute best quality, service and price for the global eyewear market and GrandVision is the perfect partner to achieve this."

Jamie Foxx, Partner at Privé Revaux, adds, "Collaborating with GrandVision to bring our fly and affordable brand worldwide is big achievement. I couldn't be more excited about Privé Revaux's future."

International shoppers can find an impressive assortment of Privé Revaux's handcrafted, fashion-forward and classic style sunglasses and anti-blue light glasses with options to add prescription, starting at $43 per pair. In addition, customers can expect to see a rotating selection of celebrity-designed capsule collections starting with popular styles from American actresses Madelaine Petsch (Riverdale), actress and singer, Dove Cameron and super model Adriana Lima. Each Privé Revaux style is made with high-end materials including acetate and proprietary lightweight, yet durable metal alloy. Sunglasses also have polarized lenses with 100% UVA/UVB protection, while all clear lenses feature blue light-blocking technology to protect from digital eye strain.

Notes Hailee Steinfeld, "Privé Revaux represents such versatility and accessibility with our selection of affordable glasses and sunglasses, and thanks to GrandVision, we can now offer these designs to our friends and fans in Europe." Adds Ashley Benson, "Sunglasses are my favorite accessory and I believe everyone needs a few go-to pairs. "I am thrilled that with we can now offer our incredible value to customers internationally without sacrificing any of the quality. I can't wait to see everyone's reaction to our designs!"

Privé Revaux was built by an elite team with a shared passion for style and quality including serial entrepreneur David Schottenstein, celebrity visionaries Jamie Foxx, Hailee Steinfeld and Ashley Benson, as well as Creative Directors Rob Zangardi and Mariel Haenn. In two short years the brand has emerged as a leader in the eyewear industry with their high-quality, affordable sunglasses, anti-blue light glasses and readers. Continually on the forefront of design, innovation and craftsmanship, Privé Revaux brings an unprecedented value to customers with the belief that designer eyewear shouldn't be a luxury reserved for a select few.

FASHIONADO