PUMA SIGNS THE WEEKND AS THEIR NEW CREATIVE COLLABORATOR AND AMBASSADOR

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Abel Tesfaye a.k.a. The Weeknd has partnered with PUMA as a new Global Brand ambassador and creative collaborator.   The Academy Award nominated, Grammy-winning artist, lyrical genius, and style icon will bring his unique creative lens to PUMA collections. ‎The title track from his next album, “Starboy” featuring Daft Punk broke the record for “Most Release Weekend Streams Ever” upon its release. In less than a week, the single amassed over 17 million streams globally and 6.5 million streams in the United States, becoming #1 Most Added at Top 40, Rhythm, Urban, and Hot AC.

His laidback, streetwise style and swagger make him the right fit to headline PUMA’s latest Sportstyle campaign, ‘Run The Streets’ which launches in November. The campaign, which was shot in LA and Toronto by photographer Mark Seliger, will be seen in PUMA stores and digital channels worldwide. The Weeknd will rep PUMA’s latest Sportstyle products, including IGNITE evoKNIT and IGNITE Limitless footwear as well as Evo Apparel. 

With ‘Run The Streets’, PUMA creates a campaign platform for street savvy product that’s infused with technology. The campaign speaks to true individuals who own their looks and the moment. The Weeknd embodies this attitude. Growing up in Toronto, the city has long-been his source of inspiration, and his hustle in the music industry reflects the ‘on the go’ lifestyle of the campaign.

This new partnership will also include a collaborative collection of sneakers and apparel designed by the Weeknd. The exclusive collection is a fusion of PUMA’s sport-inspired designs and The Weeknd’s street-motivated aesthetics as seen in his label, XO. Expect this range to be released in 2017.

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PUMA LAUNCHES NEW ULTRAMODERN BMW X-CAT DISC

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PUMA has released the latest edition to its DISC footwear franchise, the futuristic looking metallic silver BMW X-CAT DISC. Designworks, a BMW Group subsidiary, looked to PUMA to develop the special fabric applied over the metal chassis. Through this collaboration, Designworks led the design process for the ultramodern PUMA X-Cat concept shoe inspired from the revolutionary concept car with a seamless material outer shell. 

This striking shoe showcases PUMA’s reinvented DISC technology, which provides ultimate comfort and a snug fit. Originally launched in 1991, the system worked as the disc rotated, pulling internal wires that tightened the upper for a comfortable fit. The new DISC system is lighter and smaller with only five parts. It’s quicker to turn and the smooth internal wire system that wraps and secures the upper is faster to tighten.  

The outer of the shoe features a silver stretch fabric, resembling the metallic material used on the car and modified for footwear use. As the shoe opens and closes the form of the shoe transforms, as does the car. The shoe’s silver material sits over the DISC closure system and when tightened the wires are revealed under the material. Finishing touches included a laser cut upper across the front of the shoe, inspired by gill like texture that appears on the car when its doors open. PUMA’s iconic formstripe runs on the outer of each shoe in a reflective print and BMW’s logo features on the DISC.

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KEEPING THE PUMA SUEDE FOREVER FRESH

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puma suede sneaker

Since its debut in 1968, the PUMA Suede has become a benchmark for footwear design, and enjoyed an amazing run as a cultural artifact from one of the most progressive and historically significant eras of the twentieth century. Made famous by athletic greats -  60’s trackstar Tommie Smith and 70’s basketball legend Walt "Clyde" Frazier, the Suede hit new levels of fame during the '80s dawn of b-boys and hip hop beats, taking over New York City blocks.

As the times changed, the Suede went with the flow. Soon after the makeshift carton dance floors were packed away, the sneakers found its way to sticky moshpits headlined by punk acts and then on skaters pulling tricks on a half pipe. These days, you’ll see heads rocking the Suedes in their cozy sweat chinos or pin-rolled jeans and models with their off-duty looks. It’s the Suede’s timeless look and easy silhouette that appeals to sneaker enthusiasts. Some wear it for its function, the rubber outsole grips really well, and some for its style – with its plush leather upper and variations of colorways available.

This season, PUMA puts the limelight on a young roster of tastemakers currently making waves in the music and entertainment arena. Style icon and social phenomenon Kylie Jenner, snap queen and director of vibes YesJulz, hip hop’s catchiest duo Rae Sremmurd and 100% amped up rap artist Young Thug round up this amazing list of creative.

These kids don’t work 9-5, they’re on Snapchat 24-7 and the Suede is a staple in their sneaker rotation. Today they are keeping the sneaker culture interesting and alive with their unique sense of style and influence.

As a cool nod to the past, PUMA tapped legendary OG street photographer Jamel Shabazz to shoot the young tastemakers in Suedes and streetwear garb around Bed-stuy in Brooklyn. Shabazz was instrumental in popularizing the Suede in the 80’s with his snaps of the New York City street culture and hip hop scene. The images will be showcased in PUMA stores globally and featured on social channels.

Seeing these young breed of tastemakers rocking the Suede gives the iconic sneaker a fresh perspective. We can only be sure that the Suede will continue to transcend cultural trends and generations in the coming years.

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Porsche Design Sport by adidas presents innovative technologies & design for FW 2016

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This season Porsche Design Sport by adidas will hero reflectivity with an advanced technology and fabric, which glows when hit by light. This stand-out Glacier Camou pattern, in addition to strategically placed reflective details, is integral to the aspirational Running collections and also features in key Gym products, injecting superior functionality and style. 

The Gym line-up is designed for training in the gym as well as outdoors, made possible through highly adaptable signature pieces. The look presents a combination of functional pieces including the Run Tee, Sweat Pant and Winter Beanie through to more specialist and exclusive components including a soft Knit Jumper and Insulation Print Vest. The latter showcases an exclusive wind and water-resistant exterior constructed from an innovative heat-generating COREBRID™ B fabric and is designed in vivid Glacier Camou print. The Running collection features efficient, high-visibility materials so that dark, cold nights do not interfere with outdoor running. The Reflective Run Vest, available in two colourways, comprises a wool fleece lining, water-repellent quilted overlay and bright, reflective graphics for superior visibility at night. Completing this sophisticated running story and designed with runners in mind, the Trackstar Pant is accented at the lower leg with the season’s signature reflective graphic, ideal for full-body visibility.

Of this season’s stand-out collection, Gert Benz, Vice President of Style Collaborations, said, “Fall and Winter present specific opportunities so we worked tirelessly to create intelligent design solutions for more extreme conditions. Using innovative reflective materials, placed strategically across apparel, footwear and accessories we have created a robust collection of style-led, precise looks.”

 

Concluding the season’s Gym and Running looks are stylish and practical footwear and accessories. For the gym, the EC Running shoe allows for all-day comfort across multiple climates and terrains thanks to an abrasion-resistant Tubular rubber outsole and EVA midsole. Available in two colourways - stand-out black/orange, and cargo/grey - the textile upper features the rich Glacier Camou motif on the mudguard and 3-Stripes; an injection of style and utility. The BS Teambag is an impeccably designed luggage essential, boasting a water resistant outer and multiple compartments of varying sizes in the interior - the perfect companion for the style-focused gym-goer.

In Running, the Endurance shoe combines sophisticated design with energy returning BOOST™ technology. With a premium Continental™ Rubber outsole for enhanced traction and reflective Glacier Camou pattern underlays in the mesh upper, these key design details act as stylish solutions to variable weather. Still in footwear, Porsche Design Sport by adidas introduce a more futuristic and technical look to one of their most iconic footwear lines. The BOUNCE™:S4 Style 2, available in three powerful colourways, fuses high performance, style and comfort through a precise arrangement of the BOUNCE™ spring system, high tech materials, such as a carbon plate, supplied from the automotive industry, and a neoprene upper with 3D Kurim-structure.

The Fall / Winter 2016 collection is available globally from July 15th onwards.  For further information, visit www.adidas.com/porschedesignsport

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Attom Pop Up Shop Opens at The Shops Buckhead Atlanta

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Attom has opened a pop up shop in The Shops Buckhead Atlanta prior to the launch of their permanent store in the development. The luxury concept store is based at Neuchâtel and Berne in Switzerland, and the store at The Shops Buckhead Atlanta is the company’s first US store. Shop labels like Balenciaga, Rick Owens, Maison Margiela and many more. 

The pop up shop is located in the former Helmut Lang location in The Shops Buckhead Atlanta. For more info on Attom, visit http://www.attomshop.co.cc/...

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Jeremy Scott's Winged Shoes

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jeremy scott shoes

I LOVE these shoes by Jeremy Scott! They are so much fun. I can see (me) wearing them with a pair of jeans and a blazer. The wings are a trademark for Scott. These shoes are part of a collaboration with Addidas. They are leather with a metallic finish and sport gold laces. At $140, they'll fly right into your closet. There's only one problem (and for me it's major). These shoes are for women! WTF Jeremy Scott?? The largest size would only fit men with small feet. Not me. #fail

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the McQ Sneaker

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mcq-mcqueen-sneakers-london-ny-fashionado

Step into Fall in McQueen... Shop

McQ

. Sneakers. I'm feeling an unhealthy obsession coming on. Why do I like these so damn much? Well, some questions are better left unanswered. As long as you're in style. 

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