PUMA LAUNCHES NEW ULTRAMODERN BMW X-CAT DISC

PUMA has released the latest edition to its DISC footwear franchise, the futuristic looking metallic silver BMW X-CAT DISC. Designworks, a BMW Group subsidiary, looked to PUMA to develop the special fabric applied over the metal chassis. Through this collaboration, Designworks led the design process for the ultramodern PUMA X-Cat concept shoe inspired from the revolutionary concept car with a seamless material outer shell. 

This striking shoe showcases PUMA’s reinvented DISC technology, which provides ultimate comfort and a snug fit. Originally launched in 1991, the system worked as the disc rotated, pulling internal wires that tightened the upper for a comfortable fit. The new DISC system is lighter and smaller with only five parts. It’s quicker to turn and the smooth internal wire system that wraps and secures the upper is faster to tighten.  

The outer of the shoe features a silver stretch fabric, resembling the metallic material used on the car and modified for footwear use. As the shoe opens and closes the form of the shoe transforms, as does the car. The shoe’s silver material sits over the DISC closure system and when tightened the wires are revealed under the material. Finishing touches included a laser cut upper across the front of the shoe, inspired by gill like texture that appears on the car when its doors open. PUMA’s iconic formstripe runs on the outer of each shoe in a reflective print and BMW’s logo features on the DISC.

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The CHIC Side of Technology: VANDERWAALS – APP-ENABLED, COLOR CHANGING HANDBAGS

VanDerWaals, the premier handbag company that combines fashion, function and technology all in one bag, announces the launch of e-commerce through www.Van-Der-Waals.com. Made from the finest premium leather and materials, each VanDerWaals handbag is carefully constructed to give women the opportunity to express themselves as never before. Inspired by the human desire for self-expression, the creators of VanDerWaals have built an accessory with capabilities previously unseen in a handbag. Using patented technologies, they developed an app-enabled handbag that can change color with just the swipe of a finger. Like a chameleon changes its colors, a VanDerWaals handbag can change its color to match a look, a mood or the environment.

Each VanDerWaals handbag is programmable through a free app that allows a fashionista to match her dress one minute and her shoes the next by selecting her favorite shade or taking a picture to match the exact color of her outfit. The bag can also be programed to flash a custom lightshow synchronized to a favorite song or make a recommendation for a lucky color based on the user’s birthdate. The bags are also programmable to flash a selected color when the user receives a phone call. No more digging through your bag to hear if your phone is ringing.

In addition to light up and color changing capabilities, VanDerWaals handbags are also able to charge a smart phone, tablet or other portable device. Through an invisible long-lasting internal battery, users can plug the included charging cable or micro USB into their device. The internal battery power can be replenished using the provided wall charger. The internal battery will charge an iPhone 6 up to three times.

The premiere collection of VanDerWaals handbags features two styles with varying patterns: the larger Caroline tote and smaller Elena cross-body satchel. VanDerWaals handbags retail between $499 and $699 and are now available for pre-order though www.van-der-waals.com with free shipping anticipated for late summer 2015, at which time the compatible VanDerWaals app will be available for download.

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