New York Fashion Week's Drive-In with Pyer Moss

The future of the fashion show, at least as we know it, seems increasingly uncertain. Amid the global pandemic, fashion weeks around the world have moved to digital-only format, starting with the men’s shows that were scheduled to kick off next month in Milan, Paris, and London. Whether this trend will continue into the fall remains unclear. Saint Laurent is the first major brand to announce it would be moving off the 2020 schedule entirely, and it’s likely that others will follow suit.

With his announcement today, Kerby Jean-Raymond of Pyer Moss is proposing an alternative to a virtual experience that is primed for age of social-distancing: a drive-in fashion happening. Set to take place during New York fashion week this September, the event will play host to a premiere of American, Also, a feature film documenting the two years leading up to the boundary-pushing Pyer Moss spectacular that took place last September at Kings Theatre in Flatbush, Brooklyn. A trailer for the forthcoming film was uploaded to the designer’s personal Instagram account earlier this month. In it, behind-the-scene footage from the show at the historic New York landmark is spliced with archival clips of the neighborhood as the designer narrates. “So many of us, when we get opportunities and huge platforms, the first thing we do is leave,” says Jean-Raymond over a soundtrack of choral music. “Slowly but surely, I’ve been finding my way back… now we’re finally home.”

The New York premiere will be followed by a series of drive-in screenings in multiple cities across the country, exact details for which are to be released later this summer. Though Jean-Raymond is not planning to show a new collection, there will be a drop of clothing to coincide with the event. As with previous Pyer Moss events, the guestlist will be a combination of invited press and friends of the brand, with a percentage of tickets available to the public.

“It’s always been our mission to show the amount of thinking and laboring that goes behind putting together a collection—we’ve been slowing down the speed of how much we produce and improving the quality of what we produce throughout the years,” said Jean-Raymond via email. “This film aims to show the love and care our entire company puts into every single moment we create and will show that we appreciate fashion as an art form and communication tool that we’ve used to embolden a community around us.”

With only a soft blueprint in place for the re-opening of New York City, the fate of fashion week still hangs in the balance. Regardless of what governmental measures will be in place at the time, the logistics of Jean-Raymond’s concept will be complicated to say the least, starting with the location. Save for one much-buzzed about diner-turned-movie-theater in Queens, there are no drive-in venues in the city. And that’s not to mention the issue of transportation. That said, Jean-Raymond has always been the kind of designer to think big. With an audience of three thousand and a choir of 70-plus voices, his last show set a new precedent for fashion experiences, one that reverberated along social media channels for weeks after.

If Jean-Raymond can pull this off, he’ll be leading the way at a time when the fashion world is in desperate need of solutions.

Source: Vogue.com

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COMME des GARÇONS Drops Exclusive "EMERGENCY Special" Collection

COMME des GARÇONS has released a limited-edition collection titled “EMERGENCY Special,” which is set to release inline with the re-opening of retail stores in France and alongside a reservation program in Japanese outposts.

Each COMME des GARÇONS store in Japan will allow customers to shop via appointment only and in limited numbers. However, to celebrate the re-openings, the Rei Kawakubo-helmed label has worked on a collection that centers around positive phrases, reminding us of the good causes behind staying at home and taking mass social action to combat the coronavirus crisis.

As a result, T-shirts, windbreaker jackets and tote bags have been emblazoned with the phrases “believe in a better tomorrow,” “thinking and doing will result in the future,” and “on to the future, with good energy.” The text is presented in a hand-applied look, looking as if it could be found on a homemade sign.

The collection ranges from approximately $47 USD to $130 USD, and can be ordered exclusively through COMME des GARÇONS stores.

Source: HypeBeast

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NAERSILING Xu Zhidong: The Meaning of Fashion

AW20 China International Fashion Week with the theme of "Reconstruction • Retrograde 2020" was held from May 1-7, 2020.  On May 4, the high-end women's clothing brand under the Fashion Group-NAERSILING (Na Ersi Ling) live broadcasted for the first tim.

Different from the design of a single show, this cloud live broadcast was an innovative application of three different styles of shows. As the design director Mr. Xu Zhidong said, "Return to the essence of the fashion show and re-examine the meaning of fashion to life."

The NAERSILING brand is no stranger to fashion circles. From 2015 to 2016, it became famous for participating in Shenzhen Fashion Week for two consecutive years. In 2018, NAERSILING landed in New York Fashion Week, NYFW. The public library released a "Future Enlightenment" theme show, detonating the fashion circle.

The head of NAERSILING has been rarely seen. He is the chief designer of this big show-Mr. Xu Zhidong.

Xu Zhidong, graduated from the School of Art and Design, Tianjin Polytechnic University and majored in fashion design. Since graduating in 2007 and entering the winners' clothing, 13 years have passed. He has been an intern, design assistant, master designer, design manager, chief designer, and brand director. Today, he is also the chief designer and brand director of the NAERSILING brand . This means that he is not only a perceptual creator, but also a rational manager.

Xu Zhidong advocates simple and modern design, prefers black and white and solid colors, "simple things are more powerful", and is good at material collision and deconstruction design. "Inadvertently revealing modern and advanced", every piece of clothing is made with excellence, attitude and modern personality. "Women who don’t want to stand out from the crowd are not suitable for wearing clothes I designed," as the theme of this season's "City Capture" shows electro-optic blue wool suit, silver gloss PVC trench coat, extra long wide-shoulder white wool coat ... Every piece tells the story of women, and every piece of clothing is showing a fashion attitude that cannot be copied. As long as you dare to control, you instantly increase your sense of presence.

Of course, as a brand director, shouldering performance indicators and operational responsibilities, he can't just blindly play creative ideas, regardless of the market. Because of this, he has always adhered to the concept of fashion and practical wear. Since its establishment in 2009, NAERSILING has been favored by many urban women. More importantly, he attaches great importance to the value and power given to people by fashion. "The charm of fashion is to make you a better and stronger self."

After the live broadcast, the poster fashion network interviewed Xu Zhidong. The dialogue is as follows:

Q1: Please introduce the NAERSILING brand and its audience?

Xu Zhidong: NAERSILING is an independent brand of Winner Fashion Group. It was founded in 2009 in Shenzhen, China, and advocates a “free and new luxury” life proposition-true luxury, no It's just the noble luxury of the material, but also the freedom and nobility of the soul. Brand style: free, simple, modern.

Our audience is contemporary women with dual economic and spiritual freedoms. They are loyal to themselves, grow independently, never set limits for themselves, and are brave to explore more possibilities of life.

Q2: Please explain the theme of "City Shadow Catcher" in this NAERSILING release show from your perspective?

Xu Zhidong: The city is the home of contemporary women. Every woman travels in the city, insisting on self while integrating into change; switching between ideal and reality, walking between toughness and softness, and finally coexisting with the city, coexisting and sharing .

Q3: How did you present the concept of "urban shadow catcher" in your design?

Xu Zhidong: This show follows NAERSILING ’s consistent design style of “freedom, simplicity, and modernity”, and at the same time incorporates the elements of “city imprint”, using classic black and modern white as the main colors, decorated with star silver and electric blue Collision of materials, creative silhouette, modern tailoring, interpretation of the city's tough lines and the inner softness of urban women.

Q4: Has Yunxiu live broadcast changed the brand requirements?

Xu Zhidong: From the initial fashion magazine, to Weibo, to short video and live broadcast, the change of media has not changed the nature of the fashion show. The core of everyone's focus is still on design, products and trends, so we are doing good products While designing, we also need to pay attention to the integration of technology and fashion, and the application of digitization. 

Q5: In this special period, what is the special meaning of doing Yunxiu live broadcast?

Xu Zhidong: Every industry has its own mission. Doctors save people and soldiers protect the country. Our duty in the fashion industry is to create beauty, show beauty, and stimulate productivity with beauty.

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Versace for SSENSE SS20 Menswear

Versace has made a strong push to own Spring/Summer 2020 and its latest capsule for Montreal retailers SSENSE underscores that mentality with a plethora of covetable graphic goods. Encompassing statement shirts, striking jewelry and bespoke Chain Reaction sneakers, the menswear and womenswear items are all laden with instantly-recognizable Versace signifiers.

Nearly 30 unique pieces are on hand, ranging from silky dresses laden with baroque imagery to sparkling necklaces emblazoned with the Italian brand’s Medusa Head logo. Floral-rich shirts and shorts are pool-ready, with black Chain Reaction sneakers printed to match. Neutral black and white tees and hoodies sport contrasting Versace branding, making for an effortless accent piece, complemented by muted lounge pants.

Source: Hypebeast

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Suitsupply Reinvents Retail Experience

Suitsupply Reinvents Retail Experience With New In-Store Safe Shopping Journey Including Virtual Pre-Shopping

Suitsupply, the global men's tailoring brand built on radically personal customer experiences, launches new retail journey as stores reopen. The upside of being global, and the staggered timelines of the outbreaks around the world, is the ability to learn from stores that have opened across China and parts of EU. Suitsupply has been able to test, improve and adapt measures implemented in other countries to create easy journeys for customers as they integrate into a new normal shopping experience, while ensuring the safest environment possible for their US stores.

While pandemics are a hefty force that impose radical changes in consumer behavior, they also ignite strategic thinking and opportunity to implement innovation. Shopping, for most people, falls under two categories: an enjoyable exploration leading to discovery, or an errand that fulfills a need. Suitsupply aims to facilitate both in a safe, satisfying and convenient way, in this new world.

Customizations, like on-site alterations and Custom Made suiting, are the brand's defining services at Suitsupply's 140+ stores around the globe. Stay-at-home orders and store closures posed a temporary challenge, but ongoing social distancing measure have spurred the brand to respond with industry-defining innovation.

As part of a multi-point plan, Suitsupply introduced Safe Shopping Screens—free-standing partitions allowing for safe, up-close interaction without modifying the customer's behavior during pinning sessions. Some safety measures, such as face masks/reduced store capacity, are expected to ease away in the long term, but early analysis reveals customers are learning new behaviors that are expected to continue post-pandemic.

To reduce concentration of in-store guests, Suitsupply implemented a guided virtual experience helping customers pre-select items for store visits through co-browsing sessions with live style experts on Suitsupply.com, making the shopping journey more convenient and seamless. Customers are not gambling on size availability, but rather guaranteeing their selections will be waiting. The brand goes a step further with an optional appointment booking tool to reserve prepared fitting rooms and private shopping suites.

Whether browsing and chilling on the newly renovated rooftop in SOHO or dropping into a virtually prepared fitting room, the company's goal is to keep a finger on the pulse and stay agile as consumer behavior shifts.

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Acne Studios FW20 Face Collection

After delivering its AI-themed Fall/Winter 2020 collection at Paris Fashion Week Men’s earlier this January, Swedish imprint Acne Studios has now returned with a new lookbook for its Face line. The collection, based around the brand’s iconic Face logo, moves away from the runway, orienting itself towards daily staples and ready-to-wear unisex garments.

Utilizing the unmistakable motif for the collection’s basis, the brand has reworked the logo into various iterations, from elevated enamel patches to oversized rubber patches, reflective patches, and more. Bright colors underpin the motif, whereby seasonal additions of blue, pink, jade, orange, yellow, green, and brown come into play. Highlights include striped knits and cardigans with thin doubles stripes and cut-and-sewn stripes, with other pieces utilizing checked plaid for contrast.

The collection doesn’t shy away from Acne Studios’ love for the outdoors, either. A rain poncho and long-hooded raincoat arrive alongside padded coach and half-zip jackets, with other basics offered in the form of velour tracksuits, overshirts, straight leg jeans, shorts, T-shirts, as well as a slew of everyday accessories such as bucket hats, caps, beanies, bum bags, and more.

Source: Hypebeast

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