HUGO BOSS RELEASES STAR-STUDDED CAMPAIGNS FOR BOSS AND HUGO

HUGO BOSS RELEASES STAR-STUDDED CAMPAIGNS FOR BOSS AND HUGO

HUGO BOSS launches two simultaneous star-studded global campaigns for its brands BOSS and HUGO. The release is the first visual representation of this historic brand refresh. After almost 50 years, HUGO BOSS is introducing a new logo for its core brand, BOSS, along with a true 360-degree rebrand across all consumer touchpoints.

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Fashion Photography Tips to Elevate Your Brand

Fashion Photography Tips to Elevate Your Brand

When you launch a fashion brand, there’s a huge list of things you need to keep in mind. In a previous blog post, E. Vincent Martinez described how during the first few months, it pays to have a strong social media strategy, work on your client relationships, and find ways to generate growth. One great way to do this is by focusing on creating stunning visuals through fashion product photography. By doing this, you’ll draw attention to your products and strengthen your brand identity.

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