FENDI Resort 2018
/See entire FENDI Resort 2018 collection.
Fashionado is a fashion and lifestyle brand where readers indulge in a myriad of trending topics from the world of design, art and culinary. Via the FashionadoTV digital platform, Fashionado founder, E. Vincent Martinez, hosts interviews with celebrities, fashion designers, artists and industry professionals.
A surreal garden of gigantic begonias, a colossal hibiscus, and reimagined tulips comes to life in a world of fantasy and art designed by La Perla Creative Director, Julia Haart. Inspired by the works of Georgia O’Keeffe and Peter Max, Haart calls upon her favorite pieces from the pop-art and modernist movements to fuse the Pre-Fall 2017 Campaign with her own cast of psychedelic creativity.
Just as Dorothy journeyed to the Land of Oz, so too does the campaign’s protagonist, Kendall Jenner – entering into a world of her own imagination. Clad in Ready-to-wear, Lingerie, and Beachwear from the La Perla Pre-Fall 2017 Collection, Jenner exudes the certainty and self-assurance of a true heroine – owning her world through confidence and empowered femininity.
Captured through the inventive lens of Mert & Marcus, the vibrant colors and molded shapes of the La Perla collection take center-stage. The explosive visual message is intended to shock and transport the viewer to a world of fantasy, color, and art.
The campaign features the new La Perla Slip Dress which boasts a built-in padded bra and sculpted bodice sewn from the world’s finest stretch silk with Leavers lace detailing. Other featured pieces include a limited-edition haute couture crystal embroidered dress, a one-piece swimsuit with translucent paillettes embroidery, and a lingerie set adorned with floral embroidered Leavers lace and velvet detailing.
[L-R] Jenna Wessinger, Satchel Jester, Emily Loftiss, Laticia and D’ANA Rolle, E. Vincent Martinez. [Decisive Moment Photography]
fashion presentation
Swarvoski
Sean John
Tommy Hilfiger
Pop-Up
STYLE AMBASSADORS
Models
Tommy Hilfiger
Look Book
Who would of imagined that one of the most adventurous and avant garde venues and events would be and would occur at Hartsfield-Jackson Atlanta International Airport? Well, that was exactly the scene on May 18th as the inaugural Global Runway took flight, along with more than 250 attendees, and soared high above every event in the city. Global Runway was chic, upscale and boasted a NYFW vibe.
So what exactly is Global Runway? Global Runway is a fashion presentation highlighting a selection of the global offerings available from ATL Skypointe, the award-winning concessions program from Hartsfield-Jackson Atlanta International Airport. Guests experienced an industry-quality fashion presentation featuring the latest Spring/Summer 2017 collections from Tommy Hilfiger, Swarovski, Sean John and local emerging lifestyle brand Ateaelle. The event also bridged the gap between beauty and style by hosting a pop-up shop featuring national brands ExOfficio, Bijoux Terner, Luxe International and Mori Luggage.
The Global Runway campaign also featured six influential style ambassadors who brought to life the newest style offerings at ATL. The 2017 style ambassadors included Jenna Wessinger (www.justatouchtoomuch.com), E. Vincent Martinez (www.fashionado.net), Satchel Jester (www.scenebysatchel.com), Emily Loftiss (www.EmilyLoftiss.com) and sisters Laticia and D’ANA Rolle (www.BluHzl.com).
In addition to the fashion presentation and pop-up shop, ATL unveiled the campaign’s official commercial featuring style ambassadors E. Vincent Martinez, Satchel Jester and Jenna Wessinger. Shooting this commercial was truly an amazing event in itself. With a talented director, top-notch production team and a vision, an experience was captured and a tale of luxury and lifestyle was told.
Heron Preston, the innovative creator whose fashion collaboration with the Department of Sanitation made headlines during New York Fashion Week in September, will celebrate the global launch of his first full collection for his eponymous line with a series of events in key cities including Tokyo, Milan, Seoul, New York, Paris, London, and Moscow – the Russian capital will serve as the launching point for Preston's retail tour with a pop-up store at iconic concept store KM20 that will open on May 19, 2017.
Preston will travel across the globe to Russia to set up a pop-up space in collaboration with KM20 concept store to mark the initial drop of the highly anticipated debut collection from the New York-based designer's AW17 season. The collection, titled For You, The World offers a cohesive narrative, tying in ideas, graphics and inspiration that Preston has explored in capsule collections and exclusive releases over the years.
The Heron Preston KM20 pop-up will run for three days starting on Friday, May 19, 2017; on day one of the pop-up Olga Karput, KM20’s founder will host an event with Preston to earmark the opening of the pop-up. Preston's pop-up at KM20 will showcase a number of Heron Preston x DSNY items presented during NYFW in September 2017 alongside the main AW17 collection and a limited edition graphic tee created for the retail tour partners exclusively for sale at these limited pop-up installations.
Preston, who functions as an artist and creative director in addition to his work as a designer, has designed a unique pop-up installation incorporating video and art installations, metal mechanical arms and heavy-duty machinery. The launch event on May 19th in Moscow at KM20 will feature music by Virgil Abloh and DJ CYBER69 and take place in the parking garage directly underneath the Maison in the city center, the future location of KM20, 2 Stoleshnikov street. KM20 plans to move into the space permanently this coming fall. The new location will allow for a large-scale expansion for KM20 with a square footage multiplying a little more than five times than that of its current location.
Preston selected Moscow as the starting point for this retail tour as Russia has been a source of inspiration for the designer his love of the Cyrillic alphabet is what led Preston to incorporate the iconic Стиль embroidery element seen throughout his designs.
“In 2014 Nick Knight was curating a 'hip-hop in the 80’s' photo exhibition in his SHOWstudio gallery and invited me to create a t-shirt for that project. For the direction, I decided to focus on hip hop culture's obsession with style and branding. I designed a metal tee and wrote “STYLE” in Russian because I loved the style of letters in the Cyrillic alphabet. What started out as a single idea crossed over into more of my work over the years and eventually became my sub- logo. For the launch of my first collection, I felt an American designer debuting in Russia would be different from what everyone else in the industry is doing while staying authentic to the story of my brand. I'm excited to connect with the place that inspired my logo and share my culture with Russian youth.” – Heron Preston on his iconic Стиль turtleneck
The Heron Preston pop-up space at the KM20 underground parking garage will be open from May 19th to May 21st at 2 Stoleshnikov street.
Fashionado is a fashion & lifestyle brand where readers indulge in a myriad of trending topics from the world of fashion, design, art and culinary. Via the FashionadoTV digital platform, Fashionado founder, E. Vincent Martinez, hosts interviews with celebrities, fashion designers, artists and industry professionals.