The Heron windbreaker was also inspired by the flash of color seen when the birds open their mouths to gulp fish. The collection focuses on labor uniform-inspired outerwear, including jackets in a woodland camo print, a bomber layered with a knit mock turtleneck, as well as a boxy leather jacket cut with the expertise of Italian suiting and styled with blue-and-red track pants. For his debut, Preston continued his exploration into graphic text and imagery on his clothes. The word “style” in Russian, which has become the sub-logo for the brand, can be seen on sleeves and collars throughout the collection. One tee reads COMMUNITY SERVICE, while another shirt features a motorcycle skull with blue flames adapted from a vintage garment in Preston’s personal wardrobe. All of the tags for the garments are placed on the outside: bright orange labels on the base of the left sleeve, and placed on pants at the upper thigh, an experimental placement that Preston began with his DSNY collection. Airbrushing details add an element of graphic handwork into the collection, with sprayed-on globes with the collection name printed on the backs of select pieces. Pants in the collection also draw from utility wear, particularly comfortable tailored sweats and track pants, as well as cold-weather shells for work pants and hiking pants.
The collection, styled with orange rubber gloves tucked into pants and bright orange band aids, also includes leather accessories, a wallet chain, fanny pack, belts, hats, and socks.
Underlying the messaging of the show is a commitment from the designer to transparently raise his eco-consciousness and challenge himself to be better for the planet and his community from collection to collection. The designer was moved by designer Eileen Fisher’s famous statement that the fashion and apparel industry is the second-largest polluting industry next to Big Oil. For You, The World is a romantic statement of intent, both aesthetically and consciously. Beginning by having all of his collection made by craftsmen in Italy from the finest Italian fabrics, for his debut Preston prioritized creating pieces that will truly last, with his eyes on improving and pioneering a better industry standard for the near future.
In addition to these new pieces, the collection for Autumn-Winter 2017 includes cut and sew pieces from Heron Preston x DSNY, the designer’s sold out collaboration with the New York City Department of Sanitation. These pieces, which include two new colorways for the DSNY logo long sleeve tee as well as a new baseball cap and two additional bag styles, will be sold at retail as a limited edition part of the collection.
H&M celebrated the reopening of its iconic Times Square flagship, located at 1472 Broadway, with a special appearance and ribbon cutting ceremony with global pop superstar Christina Aguilera.