Waldorf Astoria Hotels & Resorts has announced its sponsorship of New York Fashion Week: The Shows in a groundbreaking collaboration with IMG. This marks the first time the luxury hospitality brand is participating in this renowned event, highlighting its commitment to innovation, culture, and fashion. As part of this partnership, the esteemed fashion house Proenza Schouler, founded by designers Jack McCollough and Lazaro Hernandez, will present a look inspired by the "Waldorf Astoria woman," showcasing the brand's connection to style and sophistication.