NYFW x Proenza Schouler Waldorf Collaboration

NYFW x Proenza Schouler Waldorf Collaboration

Waldorf Astoria Hotels & Resorts has announced its sponsorship of New York Fashion Week: The Shows in a groundbreaking collaboration with IMG. This marks the first time the luxury hospitality brand is participating in this renowned event, highlighting its commitment to innovation, culture, and fashion. As part of this partnership, the esteemed fashion house Proenza Schouler, founded by designers Jack McCollough and Lazaro Hernandez, will present a look inspired by the "Waldorf Astoria woman," showcasing the brand's connection to style and sophistication.

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ASIA FASHION COLLECTION NYFW FALL 2022

ASIA FASHION COLLECTION NYFW FALL 2022

Asia Fashion Collection (AFC) invites budding designers from across Asia to compete for a chance at their very own New York Fashion Week runway debut. This season, six brands that are the finalists from the AFC Tokyo show are debuting their FW22 collections at AFC’s 9th annual event, presenting their best stages to conclude an arduous journey!

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THE ‘TURKISH DESIGNERS’ SHOW NYFW F/W20

Under the simple moniker ‘Turkish Designers’, Asli Filinta, Deniz Berdan, Simay Bulba and Hakan Akkaya, each showed strong visions that truly asserted their rightful place in fashions is on the runways of NYFW at Spring Studios, Gallery II.

The show, held on Tuesday, February 11th @ 7:00 PM, was generously underwritten by the Turkish Government as well as the Turkish Textile Council.

Designer Asli Filinta showed a collection of easy, draped, tunic inspired ensembles that has a decidedly nomadic feel. The fabrications represented a mélange of colors and textures that seemed at times clashing and at other times harmonic, but always inspired.

Deniz Berdan, mother and daughter team, showcase a very sporty collection. Neon was a large component in the color story, whether it was featured in the linings of hoods or parts of the pants and jackets alike. For fun and intrigue, the designing duo created jewelry that mounted on the models’ faces, heads and even in their mouths to lend an other-worldly, almost alien intrigue.

Creative director, Simay Bulbul offered an easy, inventive take on traditional evening wear that was versatile enough to be worn both day and night. Sheer organza and Chantilly lace were the staples of this monochromatic collection that drew cheers from the crowd as it undoubtedly will with the retailers.

Hakan Akkaya, after his solo showing of his Amish Punk inspired collection a few days prior in NYFW, presented his capsule line of leather and furs in bright metallic hues. Each model walked the runway with full confidence and the audience was visibility excited and surprised to see this side of Hakan. Who traditionally shows only collection in black and white. Fun note… Hakan’s right hand Atelier Assistant, Hilal was one of his models, making her runway debut… fun!

Watch the entire Turkish Designers’NYFW runway here.

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"Rise of the Pharaohs" at NYFW The Shows

Temraza at Art Hearts Fashion NYFW The Shows Presented by AIDS Healthcare Foundation

The "Rise of the Pharaohs" is the latest installment in Temraza's SS 2017 Collection. With the designer's roots in Cairo, it's no wonder that the inspiration for this latest collection, came from Pharaohs and ancient Egyptians. This collection not only shows the authenticity of the Egyptian culture, but it also highlights their modernized aesthetic in the world of fashion. The colors from the collection are reminiscent of the ancient Pharaohs, yet the cuts, shape and movement are perfect for true fashionistas and fashion forward individuals. The collection not only gives homage to it's cultural roots, but more importantly, it symbolizes strength and femininity of women. Temraza is the first Egyptian brand to officially showcase their collection at NYFW. The visibility and excitement from the runway was echoed at the 2016 Primetime Emmy Awards, where a piece from the collection was featured on a celebrity for the red carpet gala. Fashion magazines alike are responding to the buzz and are featuring the brand in fashion editorials. Photo Credit Arun Nevader / Getty Images

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New York Fashion Week Launches new mobile App by Hopscotch Inc.

NYFW: The Shows by Hopscotch Inc. is a fashion lovers dream app! Whether you are attending New York Fashion Week or experiencing it vicariously, this app delivers NYFW to your fingertips by connecting you with all things NYFW including live streams! 

 The app, NYFW: The Shows, is now available for download at NYFW.com and via iTunes.  Created by a top designer, fans of NYFW will be able to not only stream live their favorite shows but engage with models, designers and top fashion editors as they navigate through Fashion week on their handheld device.  As designers are provided the ability to promote their lines user are given the opportunity to immerse themselves into the fashion world and stay on track with live news and show updates. The first application of its kind, Hopscotch developer David Grau, along with WME, created this unique technology for fashion lovers worldwide to attend NYFW with a personalized exclusive in-app experience.

NYFW: The Shows is undisputedly the must-have accessory of all seasons!

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