Reese Cooper FW20 Menswear

For Fall / Winter 2020, designer Reese Cooper asks himself the existential question: “If a tree falls does it make a sound?”

Following on from his award as CFDA/Vogue Fashion Fund runner-up, Cooper’s next chapter confirms his core inspirations—vintage Americana fused with the great outdoors and his impressive sustainability goals. The designer embraces an elevated technical approach and combines it with the brand’s sustainable fabrics - such as knitwear made from cotton and recycled paper and a new denim wash technique called Wiser Wash® that utilizes less than one cup of water.


The collection is by far his largest to date and features an array of bespoke fabrics including a waterproof forest scene; embroidered foliage; and custom camouflage—all designed in-house.

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CFDA + Vogue Launch Program to Fight COVID-19

In response to the pandemic, the CFDA/Vogue Fashion fund has been repurposed and rechristenend A Common Thread. Tom Ford and Anna Wintour Photo credit: Clint Spaulding/WWD

In response to the pandemic, the CFDA/Vogue Fashion fund has been repurposed and rechristenend A Common Thread. Tom Ford and Anna Wintour Photo credit: Clint Spaulding/WWD

“What can we do?”

Anna Wintour posed that question to CFDA chairman Tom Ford earlier this month in reference to the coronavirus pandemic that has devastated the fashion industry. Both notoriously proactive and intrepid, they came up with a plan within days: to repurpose the CFDA/Vogue Fashion Fund, shifting focus from emerging designers to all the American fashion community who are severely financially impacted by the COVID-19 fallout.

The initiative, renamed A Common Thread, aims to raise awareness as well as money. Beginning March 25, designers and those who work behind the scenes across the industry can submit videos in which they tell their fashion stories, including the impact of the pandemic on their careers and lives. The videos will live on the digital platforms of the CFDA, Vogue and all Condé Nast titles. The program utilizes the hashtag #cvffacommonthread.

Logo for A Common Thread, the CFDA/Vogue Fashion Fund COVID-19 Relief Fund.

Logo for A Common Thread, the CFDA/Vogue Fashion Fund COVID-19 Relief Fund.

Wintour came up with the name A Common Thread, the logo for which features a sewing needle and red thread in the shape of a rose, the needle pulling the thread and piercing the bloom. Word of the program will go out to CFDA membership today in a letter penned by Wintour, which she and Ford signed.

“It’s easy to feel helpless as the news changes hour by hour, and the challenges it all presents only seem to grow and become more insurmountable as time goes on,” it reads.

To lessen the sense of isolation and desperation, the message encourages members to take advantage of available city and state resources, listed on the CFDA web site. “Yet,” the letter continues, “the question remains for us: What can we do to help?”

A Common Thread is Wintour and Ford’s initial answer. Although the fund’s parameters have been fully defined, designers and brands seeking relief can apply on the CFDA web site beginning on April 8.

“We’ve created a fund, now we have to fill it. Then we have to figure out who gets that money,” Ford said on Monday, noting that significant details — criteria for consideration; who will decide how funds are allotted and to whom — “need to be fleshed out.”Already established: The program is open to designers and brands across the industry. They need not be former CFDA/Vogue Fashion Fund winners, nor even CFDA members. While the selection committee remains TBD, it will include people from both within and outside of Vogue and the CFDA, according to Ford.“We’re rushing to put this together as fast as possible because we want to let everyone have a voice in this. We want to do something,” he said.

See Also: Fashion Industry Comes Together to Fight Coronavirus Pandemic

The CFDA/Vogue Fashion Fund has awarded $6.6 million in prize money since its inception, with the most recent annual purse a total of $700,000 distributed among the winner and two runners-up. Those resources will be transferred to A Common Thread. In addition, there’s a crowd-funding element. As of today, donors can contribute by texting “thread” to 44321 or online at givelively.org, a fund-raising platform for nonprofits. Suggested amounts range from $5 to $100 to name-your-number.If that approach seems modest relative to the devastation wrought by COVID-19, Ford and Wintour will likely seek major-donor contributions going forward.

There is no reason that we’re not at some point going to be hitting up larger companies for bigger contributions,” Ford said. “It will really depend on what happens after all this is over. If it only lasts three months, I think we’ll be able to raise more money than if it drags on and on.”Yet it’s one thing to offer a young, fledgling designer-led company a first prize of $400,000 and mentorship by an industry leader to help kick-start his or her business. It’s quite another to, in a meaningful way, help an entire, vast industry comprised of thousands of businesses, many of them already challenged before the virus struck, to rebound in a landscape that’s almost completely dark, producing next to zero revenue for who knows how long. The level of relief required (if any amount will be enough) is more in line with that sought in a parallel CFDA effort spearheaded by Tory Burch made known over the weekend — explicit inclusion in the near-$2 trillion federal stimulus package now being battled over in Congress.Ford praised that effort, and stressed the necessity of its success. “I have to say, Tory has done a great job,” he said. He added that while the letter sent to President Trump and signed by the CFDA and a host of other industry organizations “was quite general,” in behind-the-scenes exchanges, “people were getting quite specific.”By comparison, what A Common Thread can deliver is modest. “We’re not senators,” Ford said, while noting that the two efforts serve overlapping but not identical purposes.To that end, A Common Thread’s storytelling component should resonate powerfully. “There is symbolism to it and in a way, maybe that’s the bigger part of it — uploading videos, putting faces to everyone who’s out of a job, who needs a job, giving them a place where they can communicate that. I think the power of that will affect the funds we’re able to raise, and from whom.“Whether you’re a seamstress or a tailor, whether you work in a shop, whether you’re a fashion designer, whether you’re someone who won the Vogue/CFDA Fashion Fund, you will [send in] videos to the site,” Ford continued. “I think that the more we can put faces to the individuals who are suffering, the more help we’ll be able to get.”

See Also: Fashion Groups Seek Government Aid

To that end, fashion suffers from an image problem. Though a huge industry that’s central to the economy and employs, including retail, millions of workers in a vast array of mostly unglamorous disciplines on every imaginable pay scale, generally, when people think of the fashion industry they don’t conjure images of seamstresses, patternmakers, production people and retail sales associates. Rather, they envision its glamour deities — celebrities like Wintour and Ford.Worse, they often project a world in a bubble, an elite, exquisitely dressed bubble whose denizens live to be on the front end of the next hot handbag launch while flaunting chic attitude. “Let’s face it, a lot of people think fashion is frivolous,” Ford said.

Wintour concurs that perception is not only misguided but dangerous, particularly now. “[Too many people] think about fashion in a very narrow sense,” she told WWD on Sunday. “They’re not thinking about all the different layers that are involved, whether it’s the factories or the supply chain or those who supply raw materials, or the truck drivers who deliver the goods. It stretches out so many different ways. I think it’s the biggest employer in the country. People are not thinking about it in that way. They’re thinking about it as a very niche business, and that is a mistake.”

One for which fashion itself must accept a share of responsibility. “People see the glossy surface,” Ford said. “That’s what we as fashion designers and the fashion industry work to show the world — we work to show people the glossy surface that makes them want to shop and buy the products. So they’re not aware of everything that goes on behind it.

”That must change now. “We have to educate,” Ford offered.

Which speaks to the importance of A Common Thread’s video project. “It’s very important to put faces to this,” he said, noting the resonant power of Tom and Rita Hanks going public with their diagnoses, as well as the tragedy of the New Jersey family that has lost four members to COVID-19. “When you see the photographs, when you hear the stories,” Ford said, “it touches you emotionally far more than statistics will.”

Source: WWD /  Bridget Foley

FASHIONADO

DIESEL & CFDA/VOGUE FASHION FUND ANNOUNCES SEPTEMBER 2018 AMERICANS IN PARIS DESIGNERS

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The Council of Fashion Designers of America (CFDA) and Vogue are pleased to announce the fifteenth season of CFDA/Vogue Fashion Fund’s Americans in Paris. Diesel is proud to again underwrite the initiative.

The participating designers are:

Ahlem Manai-Platt, Ahlem

Beckett Fogg and Piotrek Panszczyk, Area 

Becca McCharen-Tran, Chromat

Victor Glemaud, Victor Glemaud

Ji Oh, Ji Oh

Eli Azran, RtA

Sandy Liang, Sandy Liang

Telfar Clemens, Telfar

Patric DiCaprio, Bryn Taubensee & Claire Sully, Vaquera

Americans in Paris provides invaluable global exposure for designers as well as sales, marketing and media support necessary to expand their respective businesses. The showcase is  located in a townhouse at 29 Rue Du Faubourg Saint-Honoré. 

This season’s opening cocktail party to celebrate the initiative was hosted by Emily Ratajkowski and Diesel’s Stefano Rosso on September 29 at the showroom.

Founded in 1978, Diesel has evolved from being a pioneer in denim to becoming a global icon of premium casual-wear. This year, the company is celebrating its 40th anniversary and to commemorate the milestone, the nine Americans in Paris designers were given the brief to apply their viewpoints to a single, signature Diesel item—the denim jacket. The task was to customize the piece as each designer wished while interpreting also Diesel’s storied logo. These exclusive designs are on display in the showroom. 

“Diesel has always put creativity at the center of everything it does. In today’s world, brands need to become platforms for young designers and consumers to meet and express themselves. This is why we are happy to support and work with these young CFDA/Vogue Fashion Fund designers who are interpreting our heritage in unique pieces,” said Stefano Rosso, Chief Executive Officer of Diesel North America.

“Americans in Paris continues to showcase the strength of American fashion on the global platform of Paris Fashion Week,” said Steven Kolb, President and CEO of the CFDA. “This season, in celebration of the 15th anniversary of the CFDA/Vogue Fashion Fund, we have expanded the group to include past alumni of the program in addition to the 2017 finalists.”

Tomorrow London Holdings Ltd is providing additional support through event production, targeted outreach for the designers and managing sales appointments, distribution and retail.

“Tomorrow believes that creativity should be championed and given a platform to reach a global audience,” said Stefano Martinetto, CEO and Founder of Tomorrow London Holdings. “In the constant pursuit to recognize and protect creativity, Tomorrow dedicates extensive time and resource to discovering and nurturing new talent from across the world, hence the partnership with the CFDA and Vogue comes naturally.”

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PUBLIC SCHOOL Fall 2014

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Public Schools may be out in the South because of snow & ice but the fashion storm that is Public School, is very in at New York Fashion Week. The street-style influenced design duo that is Dao-Yi Chow and Maxwell Osborne have plenty to celebrate. They are the recipients of the coveted Vogue Fashion Fund and just this season they introduced womenswear to their label. A smart move. 

The women's line is cut for the female silhouette and that's the major difference between the collections. 

Public School's trademark layering and NYC streets aesthetic runs cohesively throughout. Win Win.

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