Nando’s Spices Up Atlanta with 10-Day Pop-Up on the Atlanta BeltLine
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Nando’s PERi-PERI, the Most Famous Sauce You’ve Never Heard of,
Now Widely Available in Atlanta and Across the Nation
Nando’s PERi-PERi, the most popular hot sauce from England to Australia, is now widely available in Atlanta, throughout Georgia and in over 10,000 of the nation’s biggest retailers including Safeway, Kroger, Fresh Market, Walmart and Publix. And to celebrate, Nando’s is throwing a 10-day pop-up party on the BeltLine to introduce Atlanta to the most famous sauce you’ve never heard of.
From Thursday May 5 to Saturday May 14, Nando’s will transform the Atlanta Beltline Bicycle warehouse into a vibrant party space and will kick off festivities with a Braai, a traditional South African party involving friends, fire and delicious Nando’s food. In addition, Nando’s surprise-and-delight teams have been leaving artfully designed packages of PERi-PERi sauce—bearing postmarks from Nando’s home in southern Africa—on the doorknobs of 40,000 fortunate souls in Midtown, the Old Fourth Ward, Decatur and other Atlanta neighborhoods.
The Nando’s pop-up, at 151 Sampson Street on the Beltline, started with an Instagram meetup on Thursday May 5. On Friday, Justin Anthony, master chef behind Atlanta’s Cape Dutch, 10 Degrees South and Biltong Bar, manned the grills at a killer Braai and help tell the story of Nando’s. Anthony grew up within walking distance of one of the very first Nando’s restaurants in his hometown of Johannesburg, and will share his love of PERi-PERi. “You can say I’m mildly obsessed. I grew up eating Nando’s pretty much every day,” he said.
Nando’s PERi-PERi sauce is packed with flavor because it is made with sun-ripened lemons, onion, a dash of garlic and blended with our special ingredient – the African Bird’s Eye Chilli pepper. PERi-PERi (Swahili for ‘pepper pepper’) is the heart and soul of Nando’s PERi-PERi and the secret ingredient behind our 1,200 restaurants worldwide. One bite, and you will be hooked.
The 10-day Nando’s PERi-PERi pop-up will feature:
- The first time that Nando’s succulent PERi-PERi chicken—marinated for 24 hours and flame-grilled to perfection—will be served in Atlanta
- Local delicacies including PERi-PERi infused Old 4th Distillery Vodka and popsicles from King of Pops
- Atlanta artists including DJ Santiago and muralist and illustrator Barry Lee
- Special Braais for local musicians, artists, foodies, fitness gurus and South African ex-pats
- Chicken and waffles brunches featuring PERi-PERi Bloody Marys
Why Atlanta? Nando’s is heating up Atlanta to celebrate the wide availability of PERi-PERi in Atlanta supermarkets. Atlanta also has a thriving community of South African ex-pats and a long tradition of loving chicken. Put it all together and we just know Atlantans will become Nando’s fans!
*My Nando's PERI-PERI experience was beyond amazing. It was the most delicious food ever, so flavorful and moist. I wanted more, except I was FULL! I did, however, take home a bottle of Nando's! YOU can too! CLICK on this link Nandosatl.com/saucygift and get a friend a free bottle of Nando's (and then have them do the same for you!)
RSVP's go fast! Here is the link: https://nandosmay14.splashthat.com
